--- title: "Bassetts Vitamins vs Feel: Which is more popular in the United Kingdom?" description: "Is Bassetts Vitamins or Feel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vitamin and supplement brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/bassetts-vitamins-vs-feel-supplements" publisher: "Brandwave" --- # Bassetts Vitamins vs Feel: Which is more popular in the United Kingdom? Is Bassetts Vitamins or Feel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vitamin and supplement brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bassetts Vitamins and Feel - **Competitive set**: Vitamin and supplement brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Bassetts Vitamins Share of Search**: 1.2% - **Feel Share of Search**: 0.92% ## Is Bassetts Vitamins or Feel more popular in search? - In September 2026, Bassetts Vitamins had more branded searches than Feel among vitamin and supplement brands in the United Kingdom. Bassetts Vitamins had about 1,900 branded searches, while Feel had 1,470. Bassetts Vitamins made up 1.2% of all vitamin and supplement brand searches we track, and Feel accounted for 0.92%. - The lead changed hands 3 times in the 12 months ending September 2026: Bassetts Vitamins took it in April 2026, Feel took it in June 2026, Bassetts Vitamins took it in September 2026. - Across the 12 months ending September 2026, Bassetts Vitamins’ share of searches among vitamin and supplement brands in the United Kingdom moved from 0.95% to 1.2%, and its estimated monthly branded searches held steady at 1.9K. - Across the 12 months ending September 2026, Feel’s share of searches among vitamin and supplement brands in the United Kingdom moved from 1.6% to 0.92%, and its estimated monthly branded searches moved from 3.2K to 1.5K. ## Top vitamin and supplement brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Bassetts Vitamins nor Feel showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vitabiotics | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Centrum | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Solgar | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Pregnacare | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Healthspan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wild Nutrition | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simply Supplements | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Seven Seas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Myvitamins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Together Health | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bassetts Vitamins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Feel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nature's Bounty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vitamin and supplement brands - Asked ChatGPT "What's the best multivitamin to take in the UK?": 1. Centrum, 2. Vitabiotics - Asked ChatGPT "Which vitamin brands are actually good quality?": 1. Solgar, 2. Vitabiotics - Asked ChatGPT "What's the best pregnancy vitamin?": 1. Vitabiotics, 2. Pregnacare - Searched Google, AI Overview "vitamins": named none of the brands we track - Searched Google, AI Overview "multivitamins": 1. Vitabiotics, 2. Centrum, 3. Pregnacare Not named in any answer: Healthspan, Wild Nutrition, Simply Supplements, Seven Seas, Myvitamins, Together Health, Bassetts Vitamins, Feel and Nature's Bounty. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom vitamin and supplement brands in September 2026? - In September 2026, Bassetts Vitamins rose from 12th to 11th among vitamin and supplement brands in the United Kingdom. - In September 2026, Feel fell from 11th to 12th among vitamin and supplement brands in the United Kingdom. ## How has branded search for Bassetts Vitamins and Feel changed in the United Kingdom over the last 12 months? | Month | Bassetts Vitamins estimated searches | Bassetts Vitamins Share of Search | Bassetts Vitamins rank | Feel estimated searches | Feel Share of Search | Feel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.95% | 12 | 3.2K | 1.6% | 11 | | Nov 2025 | 1.9K | 0.9% | 12 | 2.3K | 1.1% | 11 | | Dec 2025 | 1.6K | 0.95% | 12 | 2.2K | 1.3% | 11 | | Jan 2026 | 2.4K | 1.1% | 12 | 2.9K | 1.3% | 11 | | Feb 2026 | 1.9K | 1.1% | 12 | 2.2K | 1.2% | 11 | | Mar 2026 | 1.9K | 1% | 12 | 2.2K | 1.2% | 11 | | Apr 2026 | 1.9K | 1% | 11 | 1.9K | 1% | 12 | | May 2026 | 1.9K | 1.1% | 11 | 1.9K | 1.1% | 12 | | Jun 2026 | 1.6K | 0.96% | 12 | 1.9K | 1.1% | 11 | | Jul 2026 | 1.3K | 0.83% | 12 | 1.6K | 1% | 11 | | Aug 2026 | 1.3K | 0.83% | 12 | 1.5K | 0.94% | 11 | | Sep 2026 | 1.9K | 1.2% | 11 | 1.5K | 0.92% | 12 | ## How are Bassetts Vitamins’ and Feel’s branded searches counted? Brandwave collects information about searches that people make online using Bassetts Vitamins’ and Feel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bassetts Vitamins**: Measured on the search term “bassetts vitamins”. - **Feel**: Measured on the search terms “feel supplements” and “feel vitamins”, summed into one figure. - [Bassetts Vitamins profile](/demand/uk/brands/bassetts-vitamins) - [Feel profile](/demand/uk/brands/feel-supplements) - [All vitamin and supplement brands in the United Kingdom](/demand/uk/categories/uk-vitamin-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bassetts Vitamins or Feel more popular in search? In September 2026, Bassetts Vitamins had more branded searches than Feel among vitamin and supplement brands in the United Kingdom. Bassetts Vitamins had about 1,900 branded searches, while Feel had 1,470. Bassetts Vitamins made up 1.2% of all vitamin and supplement brand searches we track, and Feel accounted for 0.92%. ## Cite this page Brandwave. "Bassetts Vitamins vs Feel: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/bassetts-vitamins-vs-feel-supplements This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/bassetts-vitamins-vs-feel-supplements. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.