--- title: "Barratt Homes vs David Wilson Homes: Which is searched more in the United Kingdom?" description: "Is Barratt Homes or David Wilson Homes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the House builders set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/barratt-homes-vs-david-wilson-homes" publisher: "Brandwave" --- # Barratt Homes vs David Wilson Homes: Which is searched more in the United Kingdom? Is Barratt Homes or David Wilson Homes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the House builders set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barratt Homes and David Wilson Homes - **Competitive set**: House builders - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Barratt Homes Share of Search**: 12.9% - **David Wilson Homes Share of Search**: 10.6% ## Is Barratt Homes or David Wilson Homes more popular in search? - In September 2026, Barratt Homes had more branded searches than David Wilson Homes among house builders in the United Kingdom. Barratt Homes had about 33,100 branded searches, while David Wilson Homes had 27,100. Barratt Homes made up 12.9% of all house builder searches we track, and David Wilson Homes accounted for 10.6%. - Barratt Homes was ahead of David Wilson Homes in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Barratt Homes’ share of searches among house builders in the United Kingdom moved from 9.4% to 12.9%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, David Wilson Homes’ share of searches among house builders in the United Kingdom moved from 7.7% to 10.6%, and its estimated monthly branded searches held steady at 27.1K. ## Top house builders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, David Wilson Homes was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Barratt Homes was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. David Wilson Homes was listed before Barratt Homes in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Redrow | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Bloor Homes | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | David Wilson Homes | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Taylor Wimpey | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | CALA Homes | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Berkeley | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Barratt Homes | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Bellway | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Miller Homes | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Persimmon Homes | 10th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about house builders - Asked ChatGPT "Which house builder should I buy a new build home from in the UK?": 1. David Wilson Homes, 2. Barratt Homes, 3. Redrow, 4. Bloor Homes, 5. CALA Homes, 6. Bellway - Asked ChatGPT "What are the best house builders in the UK?": 1. David Wilson Homes, 2. Bloor Homes, 3. Berkeley, 4. CALA Homes, 5. Bellway, 6. Miller Homes, 7. Barratt Homes, 8. Taylor Wimpey, 9. Persimmon Homes, 10. Redrow - Asked ChatGPT "What's the best quality new build home builder in the UK?": 1. Bloor Homes, 2. CALA Homes, 3. David Wilson Homes - Searched Google, AI Overview "new homes": 1. Redrow, 2. Taylor Wimpey, 3. Berkeley, 4. Bellway, 5. Persimmon Homes - Searched Google, AI Overview "new build homes": 1. Taylor Wimpey, 2. Redrow, 3. Miller Homes, 4. Berkeley Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom house builders in September 2026? - In September 2026, Barratt Homes overtook Bellway to rank 3rd among house builders in the United Kingdom, with 12.9% of the searches. ## Month by month | Month | Barratt Homes estimated searches | Barratt Homes Share of Search | Barratt Homes rank | David Wilson Homes estimated searches | David Wilson Homes Share of Search | David Wilson Homes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 9.4% | 4 | 27.1K | 7.7% | 6 | | Nov 2025 | 33.1K | 8.1% | 3 | 27.1K | 6.6% | 5 | | Dec 2025 | 27.1K | 8.4% | 3 | 22.2K | 6.9% | 5 | | Jan 2026 | 40.5K | 10% | 4 | 33.1K | 8.2% | 5 | | Feb 2026 | 33.1K | 10.4% | 4 | 33.1K | 10.4% | 5 | | Mar 2026 | 33.1K | 10.5% | 4 | 33.1K | 10.5% | 5 | | Apr 2026 | 33.1K | 10.9% | 3 | 33.1K | 10.9% | 4 | | May 2026 | 27.1K | 10.1% | 4 | 27.1K | 10.1% | 5 | | Jun 2026 | 27.1K | 10.9% | 4 | 27.1K | 10.9% | 5 | | Jul 2026 | 27.1K | 10.9% | 4 | 22.2K | 9% | 5 | | Aug 2026 | 27.1K | 10.7% | 4 | 27.1K | 10.7% | 5 | | Sep 2026 | 33.1K | 12.9% | 3 | 27.1K | 10.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Barratt Homes’ and David Wilson Homes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barratt Homes**: Measured on the search term “barratt homes”. - **David Wilson Homes**: Measured on the search term “david wilson homes”. - [Barratt Homes profile](/demand/uk/brands/barratt-homes) - [David Wilson Homes profile](/demand/uk/brands/david-wilson-homes) - [All house builders in the United Kingdom](/demand/uk/categories/uk-house-builders): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Barratt Homes or David Wilson Homes more popular in search? In September 2026, Barratt Homes had more branded searches than David Wilson Homes among house builders in the United Kingdom. Barratt Homes had about 33,100 branded searches, while David Wilson Homes had 27,100. Barratt Homes made up 12.9% of all house builder searches we track, and David Wilson Homes accounted for 10.6%. ## Cite this page Brandwave. "Barratt Homes vs David Wilson Homes: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/barratt-homes-vs-david-wilson-homes This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/barratt-homes-vs-david-wilson-homes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.