---
title: "Barclays vs Starling Bank: Which is searched more in the United Kingdom?"
description: "Is Barclays or Starling Bank more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Banks set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/barclays-vs-starling-bank"
publisher: "Brandwave"
---

# Barclays vs Starling Bank: Which is searched more in the United Kingdom?

Is Barclays or Starling Bank more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Banks set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Barclays and Starling Bank
- **Competitive set**: Banks
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Barclays Share of Search**: 12.8%
- **Starling Bank Share of Search**: 0.75%

## Is Barclays or Starling Bank more popular in search?

- In September 2026, Barclays had more branded searches than Starling Bank among banks in the United Kingdom. Barclays had about 1.3 million branded searches, while Starling Bank had 74,000. Barclays made up 12.8% of all bank searches we track, and Starling Bank accounted for 0.75%.
- Barclays was ahead of Starling Bank in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Barclays’ share of searches among banks in the United Kingdom held steady at 12.8%, and its estimated monthly branded searches moved from 1.4M to 1.3M.
- Across the 12 months ending September 2026, Starling Bank’s share of searches among banks in the United Kingdom moved from 0.65% to 0.75%, and its estimated monthly branded searches held steady at 74K.

## How did search popularity change for United Kingdom banks in September 2026?

- In September 2026, Barclays lost share of searches among banks in the United Kingdom, from 13.5% to 12.8%.

## Month by month

| Month | Barclays estimated searches | Barclays Share of Search | Barclays rank | Starling Bank estimated searches | Starling Bank Share of Search | Starling Bank rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4M | 12.8% | 4 | 74K | 0.65% | 11 |
| Nov 2025 | 1.4M | 13.7% | 3 | 74K | 0.7% | 11 |
| Dec 2025 | 1.3M | 12.7% | 3 | 60.5K | 0.6% | 11 |
| Jan 2026 | 1.4M | 12.8% | 3 | 90.5K | 0.8% | 11 |
| Feb 2026 | 1.2M | 12.7% | 3 | 74K | 0.79% | 11 |
| Mar 2026 | 1.4M | 13.9% | 3 | 74K | 0.71% | 11 |
| Apr 2026 | 1.3M | 12% | 3 | 90.5K | 0.85% | 11 |
| May 2026 | 1.2M | 11.9% | 3 | 74K | 0.74% | 11 |
| Jun 2026 | 1.3M | 13% | 3 | 74K | 0.76% | 11 |
| Jul 2026 | 1.3M | 13.3% | 3 | 74K | 0.77% | 11 |
| Aug 2026 | 1.3M | 13.5% | 3 | 74K | 0.78% | 11 |
| Sep 2026 | 1.3M | 12.8% | 3 | 74K | 0.75% | 11 |

## How each brand is measured

Brandwave collects information about searches that people make online using Barclays’ and Starling Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Barclays**: Measured on the search terms “barclays” and “barclays bank”, summed into one figure.
- **Starling Bank**: Measured on the search terms “bank starling” and “starling bank”, summed into one figure.

- [Barclays profile](/demand/uk/brands/barclays)
- [Starling Bank profile](/demand/uk/brands/starling-bank)
- [All banks in the United Kingdom](/demand/uk/categories/uk-banks): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Barclays or Starling Bank more popular in search?

In September 2026, Barclays had more branded searches than Starling Bank among banks in the United Kingdom. Barclays had about 1.3 million branded searches, while Starling Bank had 74,000. Barclays made up 12.8% of all bank searches we track, and Starling Bank accounted for 0.75%.

## Cite this page

Brandwave. "Barclays vs Starling Bank: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/barclays-vs-starling-bank

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/barclays-vs-starling-bank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.