--- title: "Back Market vs Envirofone: Which is searched more in the United Kingdom?" description: "Is Back Market or Envirofone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Refurbished phone retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/back-market-vs-envirofone" publisher: "Brandwave" --- # Back Market vs Envirofone: Which is searched more in the United Kingdom? Is Back Market or Envirofone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Refurbished phone retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Back Market and Envirofone - **Competitive set**: Refurbished phone retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Back Market Share of Search**: 76.8% - **Envirofone Share of Search**: 2.1% ## Is Back Market or Envirofone more popular in search? - In September 2026, Back Market had more branded searches than Envirofone among refurbished phone retailers in the United Kingdom. Back Market had about 550,000 branded searches, while Envirofone had 14,800. Back Market made up 76.8% of all refurbished phone retailer searches we track, and Envirofone accounted for 2.1%. - Back Market was ahead of Envirofone in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Back Market’s share of searches among refurbished phone retailers in the United Kingdom moved from 78.6% to 76.8%, and its estimated monthly branded searches moved from 450K to 550K. - Across the 12 months ending September 2026, Envirofone’s share of searches among refurbished phone retailers in the United Kingdom held steady at 2.1%, and its estimated monthly branded searches moved from 12.1K to 14.8K. ## Top refurbished phone retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Back Market was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Envirofone did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apple Certified Refurbished | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Back Market | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | giffgaff | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Samsung | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | musicMagpie | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Envirofone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | 4gadgets | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about refurbished phone retailers - Asked ChatGPT "Where's the best place to buy a refurbished iPhone in the UK?": 1. Apple Certified Refurbished, 2. Back Market, 3. giffgaff - Asked ChatGPT "Is it safe to buy a refurbished phone online?": 1. Apple Certified Refurbished, 2. Samsung, 3. giffgaff - Asked ChatGPT "Which website is best for refurbished phones?": 1. Back Market, 2. giffgaff, 3. Apple Certified Refurbished, 4. Samsung - Searched Google, AI Overview "refurbished iphone": 1. Apple Certified Refurbished, 2. Back Market - Searched Google, AI Overview "refurbished phones": 1. Samsung, 2. Back Market, 3. musicMagpie Not named in any answer: Envirofone and 4gadgets. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom refurbished phone retailers in September 2026? - In September 2026, Back Market lost share of searches among refurbished phone retailers in the United Kingdom, from 79.2% to 76.8%. - Estimated monthly branded searches for Envirofone in the United Kingdom rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026. ## Month by month | Month | Back Market estimated searches | Back Market Share of Search | Back Market rank | Envirofone estimated searches | Envirofone Share of Search | Envirofone rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 78.6% | 1 | 12.1K | 2.1% | 4 | | Nov 2025 | 550K | 79% | 1 | 12.1K | 1.7% | 4 | | Dec 2025 | 550K | 81.7% | 1 | 12.1K | 1.8% | 4 | | Jan 2026 | 450K | 77.8% | 1 | 12.1K | 2.1% | 4 | | Feb 2026 | 368K | 77.8% | 1 | 9.9K | 2.1% | 4 | | Mar 2026 | 450K | 76.8% | 1 | 12.1K | 2.1% | 4 | | Apr 2026 | 450K | 78.8% | 1 | 12.1K | 2.1% | 4 | | May 2026 | 450K | 80.6% | 1 | 9.9K | 1.8% | 4 | | Jun 2026 | 450K | 80.5% | 1 | 9.9K | 1.8% | 4 | | Jul 2026 | 450K | 78.9% | 1 | 9.9K | 1.7% | 4 | | Aug 2026 | 550K | 79.2% | 1 | 12.1K | 1.7% | 4 | | Sep 2026 | 550K | 76.8% | 1 | 14.8K | 2.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Back Market’s and Envirofone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Back Market**: Measured on the search term “back market”. - **Envirofone**: Measured on the search term “envirofone”. - [Back Market profile](/demand/uk/brands/back-market) - [Envirofone profile](/demand/uk/brands/envirofone) - [All refurbished phone retailers in the United Kingdom](/demand/uk/categories/uk-refurbished-phone-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Back Market or Envirofone more popular in search? In September 2026, Back Market had more branded searches than Envirofone among refurbished phone retailers in the United Kingdom. Back Market had about 550,000 branded searches, while Envirofone had 14,800. Back Market made up 76.8% of all refurbished phone retailer searches we track, and Envirofone accounted for 2.1%. ## Cite this page Brandwave. "Back Market vs Envirofone: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/back-market-vs-envirofone This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/back-market-vs-envirofone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.