--- title: "Bacardi vs Dead Man's Fingers: Which is searched more in the United Kingdom?" description: "Is Bacardi or Dead Man's Fingers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/bacardi-vs-dead-mans-fingers" publisher: "Brandwave" --- # Bacardi vs Dead Man's Fingers: Which is searched more in the United Kingdom? Is Bacardi or Dead Man's Fingers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bacardi and Dead Man's Fingers - **Competitive set**: Rum brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Bacardi Share of Search**: 26.5% - **Dead Man's Fingers Share of Search**: 14.4% ## Is Bacardi or Dead Man's Fingers more popular in search? - In September 2026, Bacardi had more branded searches than Dead Man's Fingers among rum brands in the United Kingdom. Bacardi had about 22,200 branded searches, while Dead Man's Fingers had 12,100. Bacardi made up 26.5% of all rum brand searches we track, and Dead Man's Fingers accounted for 14.4%. - The lead changed hands once in the 12 months ending September 2026: Bacardi took it in February 2026. - Across the 12 months ending September 2026, Bacardi’s share of searches among rum brands in the United Kingdom moved from 19.8% to 26.5%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Dead Man's Fingers’ share of searches among rum brands in the United Kingdom moved from 19.8% to 14.4%, and its estimated monthly branded searches moved from 22.2K to 12.1K. ## Top rum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Dead Man's Fingers was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Bacardi was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Dead Man's Fingers was listed before Bacardi in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kraken | 1st | 1 of 3 | 0 of 1 | 1 of 4 | | Captain Morgan | 1st | 0 of 3 | 1 of 1 | 1 of 4 | | Dead Man's Fingers | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Havana Club | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Bacardi | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Sailor Jerry | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Diplomático | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about rum brands - Asked ChatGPT "What's the best spiced rum in the UK?": 1. Kraken, 2. Dead Man's Fingers - Asked ChatGPT "Which rum brands are worth buying?": 1. Havana Club - Asked ChatGPT "What's a good dark rum for cocktails?": 1. Havana Club, 2. Bacardi - Searched Google, AI Overview "best rum": 1. Captain Morgan, 2. Dead Man's Fingers Not named in any answer: Sailor Jerry and Diplomático. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom rum brands in September 2026? - Bacardi’s share of searches among rum brands in the United Kingdom has gained ground for 3 months in a row, from 24.5% to 26.5% in September 2026. - Dead Man's Fingers’ share of searches among rum brands in the United Kingdom has gained ground for 3 months in a row, from 13.4% to 14.4% in September 2026. ## Month by month | Month | Bacardi estimated searches | Bacardi Share of Search | Bacardi rank | Dead Man's Fingers estimated searches | Dead Man's Fingers Share of Search | Dead Man's Fingers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 19.8% | 2 | 22.2K | 19.8% | 3 | | Nov 2025 | 27.1K | 20.6% | 2 | 27.1K | 20.6% | 3 | | Dec 2025 | 33.1K | 16.1% | 3 | 40.5K | 19.7% | 2 | | Jan 2026 | 18.1K | 21.1% | 2 | 18.1K | 21.1% | 3 | | Feb 2026 | 18.1K | 24.7% | 2 | 14.8K | 20.2% | 3 | | Mar 2026 | 18.1K | 24.2% | 2 | 12.1K | 16.2% | 4 | | Apr 2026 | 22.2K | 28.1% | 1 | 12.1K | 15.3% | 4 | | May 2026 | 22.2K | 22.7% | 2 | 12.1K | 12.3% | 4 | | Jun 2026 | 22.2K | 24.5% | 2 | 12.1K | 13.4% | 4 | | Jul 2026 | 22.2K | 25.3% | 2 | 12.1K | 13.8% | 4 | | Aug 2026 | 22.2K | 26.3% | 2 | 12.1K | 14.4% | 4 | | Sep 2026 | 22.2K | 26.5% | 2 | 12.1K | 14.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bacardi’s and Dead Man's Fingers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bacardi**: Measured on the search term “bacardi”. - **Dead Man's Fingers**: Measured on the search term “dead man's fingers”. - [Bacardi profile](/demand/uk/brands/bacardi) - [Dead Man's Fingers profile](/demand/uk/brands/dead-mans-fingers) - [All rum brands in the United Kingdom](/demand/uk/categories/uk-rum-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bacardi or Dead Man's Fingers more popular in search? In September 2026, Bacardi had more branded searches than Dead Man's Fingers among rum brands in the United Kingdom. Bacardi had about 22,200 branded searches, while Dead Man's Fingers had 12,100. Bacardi made up 26.5% of all rum brand searches we track, and Dead Man's Fingers accounted for 14.4%. ## Cite this page Brandwave. "Bacardi vs Dead Man's Fingers: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/bacardi-vs-dead-mans-fingers This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/bacardi-vs-dead-mans-fingers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.