---
title: "B&Q vs Tile Mountain: Which is searched more in the United Kingdom?"
description: "Is B&Q or Tile Mountain more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tile retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/b-and-q-vs-tile-mountain"
publisher: "Brandwave"
---

# B&Q vs Tile Mountain: Which is searched more in the United Kingdom?

Is B&Q or Tile Mountain more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tile retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: B&Q and Tile Mountain
- **Competitive set**: Tile retailers
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **B&Q Share of Search**: 78%
- **Tile Mountain Share of Search**: 3.9%

## Is B&Q or Tile Mountain more popular in search?

- In September 2026, B&Q had more branded searches than Tile Mountain among tile retailers in the United Kingdom. B&Q had about 1 million branded searches, while Tile Mountain had 49,500. B&Q made up 78% of all tile retailer searches we track, and Tile Mountain accounted for 3.9%.
- B&Q was ahead of Tile Mountain in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, B&Q’s share of searches among tile retailers in the United Kingdom moved from 80% to 78%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, Tile Mountain’s share of searches among tile retailers in the United Kingdom moved from 2.7% to 3.9%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

## Top tile retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, B&Q was mentioned in two out of three: in two of the three ChatGPT answers. Tile Mountain was mentioned in one out of three: in one of the three ChatGPT answers. B&Q was listed before Tile Mountain in two out of three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Topps Tiles | 1st | 3 of 3 | 3 of 3 |
| Quorn Stone | 2nd | 3 of 3 | 3 of 3 |
| B&Q | 3rd | 2 of 3 | 2 of 3 |
| Porcelanosa | 4th | 3 of 3 | 3 of 3 |
| CTD Tiles | 5th | 1 of 3 | 1 of 3 |
| Tile Mountain | 6th | 1 of 3 | 1 of 3 |
| Tile Giant | 7th | 1 of 3 | 1 of 3 |
| Fired Earth | Not ranked | 0 of 3 | 0 of 3 |
| Walls and Floors | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about tile retailers

- Asked ChatGPT "Which tile retailer should I shop at in the UK?": 1. Topps Tiles, 2. B&Q, 3. Porcelanosa, 4. Quorn Stone, 5. Tile Giant
- Asked ChatGPT "What are the best tile retailers in the UK?": 1. Topps Tiles, 2. Quorn Stone, 3. Tile Mountain, 4. Porcelanosa
- Asked ChatGPT "What's the best tile retailer in the UK for a kitchen renovation?": 1. Topps Tiles, 2. CTD Tiles, 3. Quorn Stone, 4. B&Q, 5. Porcelanosa

Not named in any answer: Fired Earth and Walls and Floors.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026.

## How did search popularity change for United Kingdom tile retailers in September 2026?

- In September 2026, Tile Mountain gained share of searches among tile retailers in the United Kingdom, from 3.3% to 3.9%.
- In September 2026, B&Q lost share of searches among tile retailers in the United Kingdom, from 81.2% to 78%.

## Month by month

| Month | B&Q estimated searches | B&Q Share of Search | B&Q rank | Tile Mountain estimated searches | Tile Mountain Share of Search | Tile Mountain rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 80% | 1 | 40.5K | 2.7% | 3 |
| Nov 2025 | 1.2M | 79.6% | 1 | 40.5K | 2.6% | 3 |
| Dec 2025 | 1M | 83% | 1 | 33.1K | 2.7% | 3 |
| Jan 2026 | 1.2M | 79.7% | 1 | 49.5K | 3.2% | 3 |
| Feb 2026 | 1.2M | 80.3% | 1 | 49.5K | 3.3% | 3 |
| Mar 2026 | 1.5M | 83.5% | 1 | 49.5K | 2.8% | 3 |
| Apr 2026 | 1.8M | 86.2% | 1 | 49.5K | 2.3% | 3 |
| May 2026 | 1.8M | 86.5% | 1 | 49.5K | 2.3% | 3 |
| Jun 2026 | 1.5M | 86% | 1 | 40.5K | 2.3% | 3 |
| Jul 2026 | 1.2M | 83.5% | 1 | 40.5K | 2.8% | 3 |
| Aug 2026 | 1.2M | 81.2% | 1 | 49.5K | 3.3% | 3 |
| Sep 2026 | 1M | 78% | 1 | 49.5K | 3.9% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using B&Q’s and Tile Mountain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **B&Q**: Measured on the search term “b and q”.
- **Tile Mountain**: Measured on the search term “tile mountain”.

- [B&Q profile](/demand/uk/brands/b-and-q)
- [Tile Mountain profile](/demand/uk/brands/tile-mountain)
- [All tile retailers in the United Kingdom](/demand/uk/categories/uk-tile-retailers): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is B&Q or Tile Mountain more popular in search?

In September 2026, B&Q had more branded searches than Tile Mountain among tile retailers in the United Kingdom. B&Q had about 1 million branded searches, while Tile Mountain had 49,500. B&Q made up 78% of all tile retailer searches we track, and Tile Mountain accounted for 3.9%.

## Cite this page

Brandwave. "B&Q vs Tile Mountain: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/b-and-q-vs-tile-mountain

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/b-and-q-vs-tile-mountain. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
