--- title: "B&Q vs Porcelanosa: Which is searched more in the United Kingdom?" description: "Is B&Q or Porcelanosa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tile retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/b-and-q-vs-porcelanosa" publisher: "Brandwave" --- # B&Q vs Porcelanosa: Which is searched more in the United Kingdom? Is B&Q or Porcelanosa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tile retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: B&Q and Porcelanosa - **Competitive set**: Tile retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **B&Q Share of Search**: 78% - **Porcelanosa Share of Search**: 1.4% ## Is B&Q or Porcelanosa more popular in search? - In September 2026, B&Q had more branded searches than Porcelanosa among tile retailers in the United Kingdom. B&Q had about 1 million branded searches, while Porcelanosa had 18,100. B&Q made up 78% of all tile retailer searches we track, and Porcelanosa accounted for 1.4%. - B&Q was ahead of Porcelanosa in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, B&Q’s share of searches among tile retailers in the United Kingdom moved from 80% to 78%, and its estimated monthly branded searches moved from 1.2M to 1M. - Across the 12 months ending September 2026, Porcelanosa’s share of searches among tile retailers in the United Kingdom moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top tile retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Porcelanosa appeared in all three answers. B&Q was mentioned in two out of three: in two of the three ChatGPT answers. B&Q was listed before Porcelanosa in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Topps Tiles | 1st | 3 of 3 | 3 of 3 | | Quorn Stone | 2nd | 3 of 3 | 3 of 3 | | B&Q | 3rd | 2 of 3 | 2 of 3 | | Porcelanosa | 4th | 3 of 3 | 3 of 3 | | CTD Tiles | 5th | 1 of 3 | 1 of 3 | | Tile Mountain | 6th | 1 of 3 | 1 of 3 | | Tile Giant | 7th | 1 of 3 | 1 of 3 | | Fired Earth | Not ranked | 0 of 3 | 0 of 3 | | Walls and Floors | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about tile retailers - Asked ChatGPT "Which tile retailer should I shop at in the UK?": 1. Topps Tiles, 2. B&Q, 3. Porcelanosa, 4. Quorn Stone, 5. Tile Giant - Asked ChatGPT "What are the best tile retailers in the UK?": 1. Topps Tiles, 2. Quorn Stone, 3. Tile Mountain, 4. Porcelanosa - Asked ChatGPT "What's the best tile retailer in the UK for a kitchen renovation?": 1. Topps Tiles, 2. CTD Tiles, 3. Quorn Stone, 4. B&Q, 5. Porcelanosa Not named in any answer: Fired Earth and Walls and Floors. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom tile retailers in September 2026? - In September 2026, B&Q lost share of searches among tile retailers in the United Kingdom, from 81.2% to 78%. - Estimated monthly branded searches for Porcelanosa in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Month by month | Month | B&Q estimated searches | B&Q Share of Search | B&Q rank | Porcelanosa estimated searches | Porcelanosa Share of Search | Porcelanosa rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 80% | 1 | 22.2K | 1.5% | 5 | | Nov 2025 | 1.2M | 79.6% | 1 | 22.2K | 1.4% | 5 | | Dec 2025 | 1M | 83% | 1 | 18.1K | 1.5% | 4 | | Jan 2026 | 1.2M | 79.7% | 1 | 27.1K | 1.8% | 4 | | Feb 2026 | 1.2M | 80.3% | 1 | 22.2K | 1.5% | 4 | | Mar 2026 | 1.5M | 83.5% | 1 | 22.2K | 1.2% | 4 | | Apr 2026 | 1.8M | 86.2% | 1 | 18.1K | 0.85% | 4 | | May 2026 | 1.8M | 86.5% | 1 | 22.2K | 1% | 4 | | Jun 2026 | 1.5M | 86% | 1 | 18.1K | 1% | 4 | | Jul 2026 | 1.2M | 83.5% | 1 | 18.1K | 1.2% | 4 | | Aug 2026 | 1.2M | 81.2% | 1 | 18.1K | 1.2% | 4 | | Sep 2026 | 1M | 78% | 1 | 18.1K | 1.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using B&Q’s and Porcelanosa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **B&Q**: Measured on the search term “b and q”. - **Porcelanosa**: Measured on the search term “porcelanosa”. - [B&Q profile](/demand/uk/brands/b-and-q) - [Porcelanosa profile](/demand/uk/brands/porcelanosa) - [All tile retailers in the United Kingdom](/demand/uk/categories/uk-tile-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is B&Q or Porcelanosa more popular in search? In September 2026, B&Q had more branded searches than Porcelanosa among tile retailers in the United Kingdom. B&Q had about 1 million branded searches, while Porcelanosa had 18,100. B&Q made up 78% of all tile retailer searches we track, and Porcelanosa accounted for 1.4%. ## Cite this page Brandwave. "B&Q vs Porcelanosa: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/b-and-q-vs-porcelanosa This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/b-and-q-vs-porcelanosa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.