--- title: "B&Q vs IKEA: Which is searched more in the United Kingdom?" description: "Is B&Q or IKEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/b-and-q-vs-ikea" publisher: "Brandwave" --- # B&Q vs IKEA: Which is searched more in the United Kingdom? Is B&Q or IKEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: B&Q and IKEA - **Competitive set**: Kitchen retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **B&Q Share of Search**: 2.9% - **IKEA Share of Search**: 6.5% ## Is B&Q or IKEA more popular in search? - In September 2026, IKEA had more branded searches than B&Q among kitchen retailers in the United Kingdom. IKEA had about 49,500 branded searches, while B&Q had 22,200. IKEA made up 6.5% of all kitchen retailer searches we track, and B&Q accounted for 2.9%. - IKEA was ahead of B&Q in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, B&Q’s share of searches among kitchen retailers in the United Kingdom moved from 2.7% to 2.9%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, IKEA’s share of searches among kitchen retailers in the United Kingdom moved from 7.3% to 6.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K. ## Top kitchen retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, IKEA appeared in all four answers. B&Q was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. IKEA was listed before B&Q in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DIY Kitchens | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | IKEA | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Wren Kitchens | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Magnet | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Howdens | 5th | 3 of 3 | 1 of 1 | 4 of 4 | | Wickes | 6th | 3 of 3 | 0 of 1 | 3 of 4 | | B&Q | 7th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about kitchen retailers - Asked ChatGPT "Where should I buy a new kitchen in the UK?": 1. DIY Kitchens, 2. IKEA, 3. Magnet, 4. Wren Kitchens, 5. Wickes, 6. Howdens - Asked ChatGPT "What are the best kitchen retailers in the UK?": 1. Magnet, 2. DIY Kitchens, 3. IKEA, 4. Wren Kitchens, 5. Howdens, 6. Wickes, 7. B&Q - Asked ChatGPT "What's the best value fitted kitchen company in the UK?": 1. DIY Kitchens, 2. Wickes, 3. IKEA, 4. Howdens, 5. Wren Kitchens - Searched Google, AI Overview "kitchens": 1. Wren Kitchens, 2. DIY Kitchens, 3. Howdens, 4. Magnet, 5. B&Q, 6. IKEA Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom kitchen retailers in September 2026? - Estimated monthly branded searches for IKEA in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Month by month | Month | B&Q estimated searches | B&Q Share of Search | B&Q rank | IKEA estimated searches | IKEA Share of Search | IKEA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 2.7% | 7 | 60.5K | 7.3% | 5 | | Nov 2025 | 22.2K | 3% | 7 | 49.5K | 6.7% | 5 | | Dec 2025 | 18.1K | 2.8% | 7 | 40.5K | 6.2% | 5 | | Jan 2026 | 33.1K | 3.4% | 7 | 74K | 7.6% | 5 | | Feb 2026 | 22.2K | 2.7% | 7 | 60.5K | 7.3% | 5 | | Mar 2026 | 22.2K | 2.7% | 7 | 49.5K | 6.1% | 5 | | Apr 2026 | 22.2K | 2.8% | 7 | 49.5K | 6.2% | 5 | | May 2026 | 22.2K | 3.1% | 7 | 49.5K | 6.9% | 5 | | Jun 2026 | 18.1K | 2.6% | 7 | 40.5K | 5.8% | 5 | | Jul 2026 | 18.1K | 2.7% | 7 | 40.5K | 6% | 5 | | Aug 2026 | 22.2K | 3% | 7 | 49.5K | 6.6% | 5 | | Sep 2026 | 22.2K | 2.9% | 7 | 49.5K | 6.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using B&Q’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **B&Q**: Measured on the search term “b&q kitchens”. - **IKEA**: Measured on the search term “ikea kitchens”. - [B&Q profile](/demand/uk/brands/b-and-q) - [IKEA profile](/demand/uk/brands/ikea) - [All kitchen retailers in the United Kingdom](/demand/uk/categories/uk-kitchen-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is B&Q or IKEA more popular in search? In September 2026, IKEA had more branded searches than B&Q among kitchen retailers in the United Kingdom. IKEA had about 49,500 branded searches, while B&Q had 22,200. IKEA made up 6.5% of all kitchen retailer searches we track, and B&Q accounted for 2.9%. ## Cite this page Brandwave. "B&Q vs IKEA: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/b-and-q-vs-ikea This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/b-and-q-vs-ikea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.