--- title: "AXS vs StubHub: Which is searched more in the United Kingdom?" description: "Is AXS or StubHub more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ticket sites set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/axs-vs-stubhub" publisher: "Brandwave" --- # AXS vs StubHub: Which is searched more in the United Kingdom? Is AXS or StubHub more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ticket sites set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AXS and StubHub - **Competitive set**: Ticket sites - **Market**: United Kingdom - **Month measured**: Sep 2026 - **AXS Share of Search**: 1.4% - **StubHub Share of Search**: 1.7% ## Is AXS or StubHub more popular in search? - In September 2026, StubHub had more branded searches than AXS among ticket sites in the United Kingdom. StubHub had about 60,500 branded searches, while AXS had 49,500. StubHub made up 1.7% of all ticket site searches we track, and AXS accounted for 1.4%. - The lead changed hands once in the 12 months ending September 2026: StubHub took it in November 2025. - Across the 12 months ending September 2026, AXS’s share of searches among ticket sites in the United Kingdom moved from 2.7% to 1.4%, and its estimated monthly branded searches moved from 74K to 49.5K. - Across the 12 months ending September 2026, StubHub’s share of searches among ticket sites in the United Kingdom moved from 2.2% to 1.7%, and its estimated monthly branded searches held steady at 60.5K. ## Top ticket sites in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, AXS was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. StubHub did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ticketmaster | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | See Tickets | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | DICE | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Twickets | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | AXS | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | viagogo | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Eventbrite | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Skiddle | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | StubHub | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about ticket sites - Asked ChatGPT "What's the best site to buy gig tickets in the UK?": 1. Ticketmaster, 2. See Tickets, 3. DICE, 4. Twickets, 5. viagogo - Asked ChatGPT "Where can I safely buy resale tickets in the UK?": 1. Ticketmaster, 2. Twickets, 3. AXS, 4. See Tickets - Asked ChatGPT "Which UK ticket site has the lowest booking fees?": 1. DICE, 2. See Tickets, 3. Ticketmaster - Searched Google, AI Overview "concert tickets": 1. Ticketmaster Not named in any answer: Eventbrite, Skiddle and StubHub. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom ticket sites in September 2026? - In September 2026, StubHub lost share of searches among ticket sites in the United Kingdom, from 3.1% to 1.7%. - In September 2026, AXS lost share of searches among ticket sites in the United Kingdom, from 2.1% to 1.4%. ## Month by month | Month | AXS estimated searches | AXS Share of Search | AXS rank | StubHub estimated searches | StubHub Share of Search | StubHub rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 2.7% | 6 | 60.5K | 2.2% | 8 | | Nov 2025 | 49.5K | 2.4% | 8 | 60.5K | 3% | 7 | | Dec 2025 | 40.5K | 2.3% | 7 | 40.5K | 2.3% | 8 | | Jan 2026 | 33.1K | 1.2% | 8 | 60.5K | 2.1% | 7 | | Feb 2026 | 33.1K | 1.8% | 8 | 49.5K | 2.7% | 7 | | Mar 2026 | 33.1K | 2% | 8 | 49.5K | 2.9% | 7 | | Apr 2026 | 40.5K | 2.1% | 8 | 60.5K | 3.2% | 7 | | May 2026 | 49.5K | 2.5% | 8 | 60.5K | 3% | 7 | | Jun 2026 | 49.5K | 1.7% | 8 | 74K | 2.6% | 7 | | Jul 2026 | 40.5K | 2% | 8 | 60.5K | 2.9% | 7 | | Aug 2026 | 40.5K | 2.1% | 8 | 60.5K | 3.1% | 7 | | Sep 2026 | 49.5K | 1.4% | 8 | 60.5K | 1.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using AXS’s and StubHub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AXS**: Measured on the search term “axs tickets”. - **StubHub**: Measured on the search term “stubhub”. - [AXS profile](/demand/uk/brands/axs) - [StubHub profile](/demand/uk/brands/stubhub) - [All ticket sites in the United Kingdom](/demand/uk/categories/uk-ticket-sites): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AXS or StubHub more popular in search? In September 2026, StubHub had more branded searches than AXS among ticket sites in the United Kingdom. StubHub had about 60,500 branded searches, while AXS had 49,500. StubHub made up 1.7% of all ticket site searches we track, and AXS accounted for 1.4%. ## Cite this page Brandwave. "AXS vs StubHub: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/axs-vs-stubhub This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/axs-vs-stubhub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.