--- title: "AXA vs Simply Business: Which is searched more in the United Kingdom?" description: "Is AXA or Simply Business more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/axa-vs-simply-business" publisher: "Brandwave" --- # AXA vs Simply Business: Which is searched more in the United Kingdom? Is AXA or Simply Business more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AXA and Simply Business - **Competitive set**: Business insurance providers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **AXA Share of Search**: 3.9% - **Simply Business Share of Search**: 66.1% ## Is AXA or Simply Business more popular in search? - In September 2026, Simply Business had more branded searches than AXA among business insurance providers in the United Kingdom. Simply Business had about 49,500 branded searches, while AXA had 2,900. Simply Business made up 66.1% of all business insurance provider searches we track, and AXA accounted for 3.9%. - Simply Business was ahead of AXA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AXA’s share of searches among business insurance providers in the United Kingdom moved from 2.8% to 3.9%, and its estimated monthly branded searches moved from 1.9K to 2.9K. - Across the 12 months ending September 2026, Simply Business’ share of searches among business insurance providers in the United Kingdom moved from 60.4% to 66.1%, and its estimated monthly branded searches moved from 40.5K to 49.5K. ## Top business insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AXA and Simply Business were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Simply Business was listed before AXA in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Simply Business | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hiscox | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | AXA | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Direct Line for Business | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Superscript | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about business insurance providers - Asked ChatGPT "What's the best business insurance provider in the UK?": 1. Simply Business, 2. Hiscox, 3. AXA - Asked ChatGPT "Where can a small business in the UK get public liability insurance?": 1. Simply Business, 2. Hiscox, 3. AXA - Asked ChatGPT "Which UK insurers are best for small business cover?": 1. Simply Business, 2. Hiscox, 3. AXA, 4. Direct Line for Business, 5. Superscript - Searched Google, AI Overview "business insurance": 1. Simply Business - Searched Google, AI Overview "public liability insurance": 1. AXA, 2. Hiscox Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom business insurance providers in September 2026? - In September 2026, AXA overtook Direct Line for Business to rank 3rd among business insurance providers in the United Kingdom, with 3.9% of the searches. - In September 2026, Simply Business gained share of searches among business insurance providers in the United Kingdom, from 63.8% to 66.1%. ## Month by month | Month | AXA estimated searches | AXA Share of Search | AXA rank | Simply Business estimated searches | Simply Business Share of Search | Simply Business rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 2.8% | 4 | 40.5K | 60.4% | 1 | | Nov 2025 | 1.9K | 3% | 4 | 40.5K | 63.1% | 1 | | Dec 2025 | 1.3K | 2.8% | 4 | 27.1K | 58.7% | 1 | | Jan 2026 | 2.4K | 3.1% | 4 | 49.5K | 63% | 1 | | Feb 2026 | 1.9K | 3% | 4 | 40.5K | 62.9% | 1 | | Mar 2026 | 2.4K | 3.5% | 4 | 40.5K | 58.9% | 1 | | Apr 2026 | 1.9K | 2.8% | 4 | 40.5K | 59.3% | 1 | | May 2026 | 1.9K | 2.8% | 4 | 40.5K | 59.3% | 1 | | Jun 2026 | 1.9K | 2.9% | 4 | 40.5K | 61.8% | 1 | | Jul 2026 | 1.9K | 3% | 4 | 40.5K | 63.6% | 1 | | Aug 2026 | 1.9K | 3% | 4 | 40.5K | 63.8% | 1 | | Sep 2026 | 2.9K | 3.9% | 3 | 49.5K | 66.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using AXA’s and Simply Business’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AXA**: Measured on the search term “axa business insurance”. - **Simply Business**: Measured on the search term “simply business”. - [AXA profile](/demand/uk/brands/axa) - [Simply Business profile](/demand/uk/brands/simply-business) - [All business insurance providers in the United Kingdom](/demand/uk/categories/uk-business-insurance-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AXA or Simply Business more popular in search? In September 2026, Simply Business had more branded searches than AXA among business insurance providers in the United Kingdom. Simply Business had about 49,500 branded searches, while AXA had 2,900. Simply Business made up 66.1% of all business insurance provider searches we track, and AXA accounted for 3.9%. ## Cite this page Brandwave. "AXA vs Simply Business: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/axa-vs-simply-business This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/axa-vs-simply-business. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.