--- title: "Aviva vs RAC: Which is searched more in the United Kingdom?" description: "Is Aviva or RAC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Van insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/aviva-vs-rac" publisher: "Brandwave" --- # Aviva vs RAC: Which is searched more in the United Kingdom? Is Aviva or RAC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Van insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aviva and RAC - **Competitive set**: Van insurance providers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Aviva Share of Search**: 12.9% - **RAC Share of Search**: 3.2% ## Is Aviva or RAC more popular in search? - In September 2026, Aviva had more branded searches than RAC among van insurance providers in the United Kingdom. Aviva had about 2,400 branded searches, while RAC had 590. Aviva made up 12.9% of all van insurance provider searches we track, and RAC accounted for 3.2%. - Aviva was ahead of RAC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aviva’s share of searches among van insurance providers in the United Kingdom moved from 9.8% to 12.9%, and its estimated monthly branded searches moved from 1.9K to 2.4K. - Across the 12 months ending September 2026, RAC’s share of searches among van insurance providers in the United Kingdom moved from 2.5% to 3.2%, and its estimated monthly branded searches moved from 480 to 590. ## Top van insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RAC was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aviva was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aviva and RAC were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Van Insurer | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Aviva | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | AXA | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | RAC | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Direct Line | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Admiral | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tradex Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hastings Direct | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ageas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | 1st Central | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about van insurance providers - Asked ChatGPT "Who has the best van insurance in the UK?": 1. AXA, 2. The Van Insurer, 3. RAC, 4. Direct Line - Asked ChatGPT "Which company should I insure my van with?": 1. Aviva, 2. The Van Insurer, 3. RAC - Asked ChatGPT "What's the cheapest van insurance for a tradesperson in the UK?": 1. The Van Insurer - Searched Google, AI Overview "van insurance": named none of the brands we track - Searched Google, AI Overview "van insurance quote": named none of the brands we track Not named in any answer: Admiral, Tradex Insurance, Hastings Direct, Ageas and 1st Central. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom van insurance providers in September 2026? - Estimated monthly branded searches for Aviva in the United Kingdom rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026. - Estimated monthly branded searches for RAC in the United Kingdom rose 22.9% over 12 measured months, from 480 to 590 in September 2026. ## Month by month | Month | Aviva estimated searches | Aviva Share of Search | Aviva rank | RAC estimated searches | RAC Share of Search | RAC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 9.8% | 4 | 480 | 2.5% | 8 | | Nov 2025 | 1.9K | 10.9% | 3 | 480 | 2.7% | 8 | | Dec 2025 | 1.6K | 10.6% | 3 | 390 | 2.6% | 8 | | Jan 2026 | 2.4K | 12% | 3 | 720 | 3.6% | 8 | | Feb 2026 | 2.4K | 12.1% | 3 | 720 | 3.6% | 8 | | Mar 2026 | 2.4K | 10.7% | 3 | 720 | 3.2% | 8 | | Apr 2026 | 2.4K | 12.3% | 3 | 590 | 3% | 8 | | May 2026 | 1.9K | 10.6% | 3 | 480 | 2.7% | 8 | | Jun 2026 | 2.4K | 12.9% | 3 | 590 | 3.2% | 8 | | Jul 2026 | 2.4K | 12.9% | 3 | 590 | 3.2% | 8 | | Aug 2026 | 2.4K | 13.2% | 3 | 590 | 3.3% | 7 | | Sep 2026 | 2.4K | 12.9% | 3 | 590 | 3.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Aviva’s and RAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aviva**: Measured on the search term “aviva van insurance”. - **RAC**: Measured on the search term “rac van insurance”. - [Aviva profile](/demand/uk/brands/aviva) - [RAC profile](/demand/uk/brands/rac) - [All van insurance providers in the United Kingdom](/demand/uk/categories/uk-van-insurance-providers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aviva or RAC more popular in search? In September 2026, Aviva had more branded searches than RAC among van insurance providers in the United Kingdom. Aviva had about 2,400 branded searches, while RAC had 590. Aviva made up 12.9% of all van insurance provider searches we track, and RAC accounted for 3.2%. ## Cite this page Brandwave. "Aviva vs RAC: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/aviva-vs-rac This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/aviva-vs-rac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.