--- title: "Aviva vs Post Office Travel Insurance: Which is searched more in the United Kingdom?" description: "Is Aviva or Post Office Travel Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Travel insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/aviva-vs-post-office-travel-insurance" publisher: "Brandwave" --- # Aviva vs Post Office Travel Insurance: Which is searched more in the United Kingdom? Is Aviva or Post Office Travel Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Travel insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aviva and Post Office Travel Insurance - **Competitive set**: Travel insurance providers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Aviva Share of Search**: 4.6% - **Post Office Travel Insurance Share of Search**: 19% ## Is Aviva or Post Office Travel Insurance more popular in search? - In September 2026, Post Office Travel Insurance had more branded searches than Aviva among travel insurance providers in the United Kingdom. Post Office Travel Insurance had about 60,500 branded searches, while Aviva had 14,800. Post Office Travel Insurance made up 19% of all travel insurance provider searches we track, and Aviva accounted for 4.6%. - Post Office Travel Insurance was ahead of Aviva in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aviva’s share of searches among travel insurance providers in the United Kingdom moved from 4.5% to 4.6%, and its estimated monthly branded searches moved from 12.1K to 14.8K. - Across the 12 months ending September 2026, Post Office Travel Insurance’s share of searches among travel insurance providers in the United Kingdom moved from 22.5% to 19%, and its estimated monthly branded searches held steady at 60.5K. ## Top travel insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aviva was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Post Office Travel Insurance did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Staysure | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | AllClear | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Aviva | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Admiral | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Post Office Travel Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Coverwise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about travel insurance providers - Asked ChatGPT "Which travel insurance should I buy in the UK?": 1. Staysure, 2. AllClear - Asked ChatGPT "What are the best travel insurance providers in the UK?": 1. Staysure, 2. AllClear, 3. Aviva, 4. Admiral - Asked ChatGPT "What's the best annual travel insurance in the UK?": named none of the brands we track - Searched Google, AI Overview "travel insurance": named none of the brands we track - Searched Google, AI Overview "best travel insurance": 1. Staysure, 2. AllClear Not named in any answer: Post Office Travel Insurance and Coverwise. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom travel insurance providers in September 2026? - In September 2026, Post Office Travel Insurance lost share of searches among travel insurance providers in the United Kingdom, from 20% to 19%. - Estimated monthly branded searches for Aviva in the United Kingdom rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026. ## Month by month | Month | Aviva estimated searches | Aviva Share of Search | Aviva rank | Post Office Travel Insurance estimated searches | Post Office Travel Insurance Share of Search | Post Office Travel Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 4.5% | 6 | 60.5K | 22.5% | 2 | | Nov 2025 | 9.9K | 4.6% | 6 | 40.5K | 18.7% | 3 | | Dec 2025 | 9.9K | 4.8% | 6 | 40.5K | 19.7% | 3 | | Jan 2026 | 18.1K | 4.3% | 6 | 74K | 17.6% | 4 | | Feb 2026 | 14.8K | 4.3% | 6 | 60.5K | 17.4% | 4 | | Mar 2026 | 18.1K | 4.7% | 6 | 74K | 19.2% | 3 | | Apr 2026 | 18.1K | 5% | 6 | 74K | 20.3% | 3 | | May 2026 | 18.1K | 5% | 6 | 74K | 20.4% | 3 | | Jun 2026 | 18.1K | 5.1% | 6 | 74K | 21% | 3 | | Jul 2026 | 18.1K | 5.2% | 5 | 74K | 21.3% | 3 | | Aug 2026 | 18.1K | 4.9% | 5 | 74K | 20% | 3 | | Sep 2026 | 14.8K | 4.6% | 5 | 60.5K | 19% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Aviva’s and Post Office Travel Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aviva**: Measured on the search term “aviva travel insurance”. - **Post Office Travel Insurance**: Measured on the search term “post office travel insurance”. - [Aviva profile](/demand/uk/brands/aviva) - [Post Office Travel Insurance profile](/demand/uk/brands/post-office-travel-insurance) - [All travel insurance providers in the United Kingdom](/demand/uk/categories/uk-travel-insurance-providers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aviva or Post Office Travel Insurance more popular in search? In September 2026, Post Office Travel Insurance had more branded searches than Aviva among travel insurance providers in the United Kingdom. Post Office Travel Insurance had about 60,500 branded searches, while Aviva had 14,800. Post Office Travel Insurance made up 19% of all travel insurance provider searches we track, and Aviva accounted for 4.6%. ## Cite this page Brandwave. "Aviva vs Post Office Travel Insurance: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/aviva-vs-post-office-travel-insurance This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/aviva-vs-post-office-travel-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.