--- title: "Aviva vs Hiscox: Which is searched more in the United Kingdom?" description: "Is Aviva or Hiscox more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Landlord insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/aviva-vs-hiscox-insurance" publisher: "Brandwave" --- # Aviva vs Hiscox: Which is searched more in the United Kingdom? Is Aviva or Hiscox more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Landlord insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aviva and Hiscox - **Competitive set**: Landlord insurance providers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Aviva Share of Search**: 4.8% - **Hiscox Share of Search**: 0.38% ## Is Aviva or Hiscox more popular in search? - In September 2026, Aviva had more branded searches than Hiscox among landlord insurance providers in the United Kingdom. Aviva had about 880 branded searches, while Hiscox had 70. Aviva made up 4.8% of all landlord insurance provider searches we track, and Hiscox accounted for 0.38%. - Aviva was ahead of Hiscox in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aviva’s share of searches among landlord insurance providers in the United Kingdom moved from 5% to 4.8%, and its estimated monthly branded searches held steady at 880. - Across the 12 months ending September 2026, Hiscox’s share of searches among landlord insurance providers in the United Kingdom moved from 0.29% to 0.38%, and its estimated monthly branded searches moved from 50 to 70. ## Top landlord insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aviva was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hiscox did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Alan Boswell | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Direct Line | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Aviva | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | HomeLet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simply Business | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rentguard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hiscox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about landlord insurance providers - Asked ChatGPT "What's the best landlord insurance in the UK?": 1. Alan Boswell, 2. Direct Line, 3. Aviva - Asked ChatGPT "Which company should I use for landlord insurance on a buy-to-let?": 1. Alan Boswell, 2. Direct Line, 3. Aviva - Asked ChatGPT "Who offers the best rent guarantee and landlord cover?": 1. Alan Boswell, 2. Direct Line - Searched Google, AI Overview "landlord insurance": named none of the brands we track - Searched Google, AI Overview "landlord insurance uk": 1. Direct Line Not named in any answer: HomeLet, Simply Business, Rentguard and Hiscox. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom landlord insurance providers in September 2026? - Estimated monthly branded searches for Hiscox in the United Kingdom rose 40% over 12 measured months, from 50 to 70 in September 2026. ## Month by month | Month | Aviva estimated searches | Aviva Share of Search | Aviva rank | Hiscox estimated searches | Hiscox Share of Search | Hiscox rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 5% | 4 | 50 | 0.29% | 7 | | Nov 2025 | 720 | 4.1% | 4 | 50 | 0.29% | 7 | | Dec 2025 | 720 | 5% | 4 | 50 | 0.35% | 7 | | Jan 2026 | 880 | 4.5% | 4 | 70 | 0.36% | 7 | | Feb 2026 | 720 | 4.1% | 4 | 70 | 0.4% | 7 | | Mar 2026 | 720 | 4.1% | 4 | 70 | 0.4% | 7 | | Apr 2026 | 590 | 3.7% | 4 | 70 | 0.44% | 7 | | May 2026 | 590 | 3.4% | 4 | 90 | 0.51% | 7 | | Jun 2026 | 590 | 3.4% | 4 | 70 | 0.4% | 7 | | Jul 2026 | 720 | 3.6% | 4 | 90 | 0.45% | 7 | | Aug 2026 | 880 | 4.8% | 4 | 70 | 0.39% | 7 | | Sep 2026 | 880 | 4.8% | 4 | 70 | 0.38% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Aviva’s and Hiscox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aviva**: Measured on the search term “aviva landlord insurance”. - **Hiscox**: Measured on the search term “hiscox landlord insurance”. - [Aviva profile](/demand/uk/brands/aviva) - [Hiscox profile](/demand/uk/brands/hiscox-insurance) - [All landlord insurance providers in the United Kingdom](/demand/uk/categories/uk-landlord-insurance-providers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aviva or Hiscox more popular in search? In September 2026, Aviva had more branded searches than Hiscox among landlord insurance providers in the United Kingdom. Aviva had about 880 branded searches, while Hiscox had 70. Aviva made up 4.8% of all landlord insurance provider searches we track, and Hiscox accounted for 0.38%. ## Cite this page Brandwave. "Aviva vs Hiscox: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/aviva-vs-hiscox-insurance This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/aviva-vs-hiscox-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.