--- title: "Avis vs Thrifty: Which is searched more in the United Kingdom?" description: "Is Avis or Thrifty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car hire companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/avis-vs-thrifty" publisher: "Brandwave" --- # Avis vs Thrifty: Which is searched more in the United Kingdom? Is Avis or Thrifty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car hire companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avis and Thrifty - **Competitive set**: Car hire companies - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Avis Share of Search**: 11.5% - **Thrifty Share of Search**: 1.9% ## Is Avis or Thrifty more popular in search? - In September 2026, Avis had more branded searches than Thrifty among car hire companies in the United Kingdom. Avis had about 49,500 branded searches, while Thrifty had 8,100. Avis made up 11.5% of all car hire company searches we track, and Thrifty accounted for 1.9%. - Avis was ahead of Thrifty in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Avis’ share of searches among car hire companies in the United Kingdom moved from 11.3% to 11.5%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Thrifty’s share of searches among car hire companies in the United Kingdom moved from 2.3% to 1.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K. ## Top car hire companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Avis was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Thrifty did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arnold Clark | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Enterprise Rent-A-Car | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Zest Car Rental | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Drivalia | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Green Motion | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Hertz | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Avis | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Sixt | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Europcar | 9th | 2 of 3 | 0 of 1 | 2 of 4 | | Budget | 10th | 0 of 3 | 1 of 1 | 1 of 4 | | Thrifty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car hire companies - Asked ChatGPT "What's the best car hire company in the UK?": 1. Arnold Clark, 2. Enterprise Rent-A-Car, 3. Sixt, 4. Zest Car Rental - Asked ChatGPT "Which car hire company should I use at a UK airport?": 1. Arnold Clark, 2. Enterprise Rent-A-Car, 3. Zest Car Rental, 4. Hertz, 5. Avis, 6. Europcar - Asked ChatGPT "Who has the cheapest car hire in the UK?": 1. Drivalia, 2. Green Motion, 3. Arnold Clark, 4. Europcar, 5. Hertz, 6. Zest Car Rental - Searched Google, AI Overview "car hire": 1. Enterprise Rent-A-Car, 2. Arnold Clark, 3. Budget, 4. Avis, 5. Sixt Not named in any answer: Thrifty. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom car hire companies in September 2026? - In September 2026, Avis gained share of searches among car hire companies in the United Kingdom, from 10.8% to 11.5%. - Estimated monthly branded searches for Thrifty in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## Month by month | Month | Avis estimated searches | Avis Share of Search | Avis rank | Thrifty estimated searches | Thrifty Share of Search | Thrifty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 11.3% | 3 | 9.9K | 2.3% | 8 | | Nov 2025 | 40.5K | 10.1% | 4 | 8.1K | 2% | 9 | | Dec 2025 | 40.5K | 9.9% | 4 | 8.1K | 2% | 9 | | Jan 2026 | 60.5K | 12.6% | 4 | 9.9K | 2.1% | 8 | | Feb 2026 | 49.5K | 11.3% | 4 | 9.9K | 2.3% | 8 | | Mar 2026 | 90.5K | 17.6% | 2 | 9.9K | 1.9% | 8 | | Apr 2026 | 60.5K | 13.2% | 4 | 9.9K | 2.2% | 8 | | May 2026 | 60.5K | 12.1% | 4 | 9.9K | 2% | 9 | | Jun 2026 | 60.5K | 11.7% | 4 | 9.9K | 1.9% | 9 | | Jul 2026 | 60.5K | 11% | 4 | 9.9K | 1.8% | 9 | | Aug 2026 | 60.5K | 10.8% | 4 | 9.9K | 1.8% | 9 | | Sep 2026 | 49.5K | 11.5% | 4 | 8.1K | 1.9% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Avis’ and Thrifty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avis**: Measured on the search term “avis”. - **Thrifty**: Measured on the search term “thrifty car hire”. - [Avis profile](/demand/uk/brands/avis) - [Thrifty profile](/demand/uk/brands/thrifty) - [All car hire companies in the United Kingdom](/demand/uk/categories/uk-car-hire-companies): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Avis or Thrifty more popular in search? In September 2026, Avis had more branded searches than Thrifty among car hire companies in the United Kingdom. Avis had about 49,500 branded searches, while Thrifty had 8,100. Avis made up 11.5% of all car hire company searches we track, and Thrifty accounted for 1.9%. ## Cite this page Brandwave. "Avis vs Thrifty: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/avis-vs-thrifty This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/avis-vs-thrifty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.