---
title: "Audi vs Skoda: Which is searched more in the United Kingdom?"
description: "Is Audi or Skoda more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/audi-vs-skoda"
publisher: "Brandwave"
---

# Audi vs Skoda: Which is searched more in the United Kingdom?

Is Audi or Skoda more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Audi and Skoda
- **Competitive set**: Car brands
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Audi Share of Search**: 2%
- **Skoda Share of Search**: 3.1%

## Is Audi or Skoda more popular in search?

- In September 2026, Skoda had more branded searches than Audi among car brands in the United Kingdom. Skoda had about 427,000 branded searches, while Audi had 281,000. Skoda made up 3.1% of all car brand searches we track, and Audi accounted for 2%.
- Skoda was ahead of Audi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Audi’s share of searches among car brands in the United Kingdom moved from 2.3% to 2%, and its estimated monthly branded searches moved from 321K to 281K.
- Across the 12 months ending September 2026, Skoda’s share of searches among car brands in the United Kingdom moved from 2.8% to 3.1%, and its estimated monthly branded searches moved from 396K to 427K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Audi was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Skoda was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Audi and Skoda were each listed first in one of the two answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Honda | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Volkswagen | 3rd | 0 of 3 | 2 of 2 | 2 of 5 |
| Lexus | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Mazda | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| BMW | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Skoda | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Suzuki | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Mercedes-Benz | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Vauxhall | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Audi | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 12th | 1 of 3 | 1 of 2 | 2 of 5 |
| Tesla | 13th | 1 of 3 | 1 of 2 | 2 of 5 |
| Porsche | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Kia | 15th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nissan | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Seat | 17th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ford | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Aston Martin | 23rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Bentley | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jaguar | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Citroen | 27th | 0 of 3 | 2 of 2 | 2 of 5 |
| Land Rover | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lotus | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 32nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Dacia | 34th | 1 of 3 | 0 of 2 | 1 of 5 |
| Fiat | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 36th | 0 of 3 | 1 of 2 | 1 of 5 |
| Renault | 37th | 0 of 3 | 1 of 2 | 1 of 5 |
| Hyundai | 38th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 39th | 0 of 3 | 1 of 2 | 1 of 5 |
| BYD | 40th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 41st | 0 of 3 | 1 of 2 | 1 of 5 |
| Omoda | 42nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Jaecoo | 43rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 44th | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 45th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MINI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in the UK?": 1. Toyota, 2. Honda, 3. Suzuki, 4. Tesla
- Asked ChatGPT "What are the most reliable car brands?": 1. Toyota, 2. Lexus, 3. Honda, 4. Suzuki, 5. Mazda, 6. Subaru
- Asked ChatGPT "What is the best family car to buy in the UK?": 1. Skoda, 2. Kia, 3. Dacia
- Searched Google, AI Overview "car brands": 1. BMW, 2. Mercedes-Benz, 3. Audi, 4. Volkswagen, 5. Porsche, 6. Toyota, 7. Honda, 8. Nissan, 9. Mazda, 10. Subaru, 11. Lexus, 12. Mitsubishi, 13. Ford, 14. Chevrolet, 15. Tesla, 16. Cadillac, 17. Jeep, 18. Aston Martin, 19. Bentley, 20. Rolls-Royce, 21. Jaguar, 22. Land Rover, 23. Vauxhall, 24. Lotus, 25. Ferrari, 26. Lamborghini, 27. Maserati, 28. Alfa Romeo, 29. Fiat, 30. Peugeot, 31. Renault, 32. Citroen, 33. Hyundai, 34. Kia, 35. Genesis, 36. BYD, 37. Geely, 38. Omoda, 39. Jaecoo, 40. Volvo, 41. Polestar
- Searched Google, AI Overview "new cars": 1. Volkswagen, 2. Seat, 3. Vauxhall, 4. Citroen

Not named in any answer: Cupra, MG, McLaren, MINI, Chery, Leapmotor, XPENG, Ineos, KGM and Isuzu.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How did search popularity change for United Kingdom car brands in September 2026?

- In September 2026, Audi fell from 16th to 18th among car brands in the United Kingdom.
- In September 2026, Skoda fell from 12th to 14th among car brands in the United Kingdom.

## Month by month

| Month | Audi estimated searches | Audi Share of Search | Audi rank | Skoda estimated searches | Skoda Share of Search | Skoda rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 321K | 2.3% | 17 | 396K | 2.8% | 14 |
| Nov 2025 | 264K | 2.1% | 20 | 364K | 2.9% | 13 |
| Dec 2025 | 264K | 2.3% | 18 | 321K | 2.8% | 13 |
| Jan 2026 | 379K | 2.4% | 16 | 540K | 3.5% | 7 |
| Feb 2026 | 321K | 2.3% | 17 | 462K | 3.3% | 9 |
| Mar 2026 | 337K | 2.2% | 18 | 471K | 3.1% | 11 |
| Apr 2026 | 335K | 2.3% | 17 | 407K | 2.8% | 14 |
| May 2026 | 335K | 2.3% | 17 | 438K | 3% | 13 |
| Jun 2026 | 281K | 2% | 20 | 389K | 2.8% | 14 |
| Jul 2026 | 276K | 2% | 20 | 389K | 2.9% | 14 |
| Aug 2026 | 335K | 2.3% | 16 | 434K | 3% | 12 |
| Sep 2026 | 281K | 2% | 18 | 427K | 3.1% | 14 |

## How each brand is measured

Brandwave collects information about searches that people make online using Audi’s and Skoda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Audi**: Measured on the search terms “audi”, “audi cars”, “audi e tron” and “audi tt”, summed into one figure.
- **Skoda**: Measured on the search terms “skoda”, “skoda cars”, “skoda enyaq”, “skoda fabia”, “skoda karoq”, “skoda kodiaq”, “skoda octavia” and “skoda superb”, summed into one figure.

- [Audi profile](/demand/uk/brands/audi)
- [Skoda profile](/demand/uk/brands/skoda)
- [All car brands in the United Kingdom](/demand/uk/categories/uk-car-brands): The set both shares are measured inside, 55 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Audi or Skoda more popular in search?

In September 2026, Skoda had more branded searches than Audi among car brands in the United Kingdom. Skoda had about 427,000 branded searches, while Audi had 281,000. Skoda made up 3.1% of all car brand searches we track, and Audi accounted for 2%.

## Cite this page

Brandwave. "Audi vs Skoda: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/audi-vs-skoda

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/audi-vs-skoda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.