---
title: "Audi vs Honda: Which is searched more in the United Kingdom?"
description: "Is Audi or Honda more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/audi-vs-honda"
publisher: "Brandwave"
---

# Audi vs Honda: Which is searched more in the United Kingdom?

Is Audi or Honda more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Audi and Honda
- **Competitive set**: Car brands
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Audi Share of Search**: 2%
- **Honda Share of Search**: 2.3%

## Is Audi or Honda more popular in search?

- In September 2026, Honda had more branded searches than Audi among car brands in the United Kingdom. Honda had about 312,000 branded searches, while Audi had 281,000. Honda made up 2.3% of all car brand searches we track, and Audi accounted for 2%.
- The lead changed hands 5 times in the 12 months ending September 2026: Honda took it in November 2025, Audi took it in January 2026, Honda took it in June 2026, Audi took it in August 2026, Honda took it in September 2026.
- Across the 12 months ending September 2026, Audi’s share of searches among car brands in the United Kingdom moved from 2.3% to 2%, and its estimated monthly branded searches moved from 321K to 281K.
- Across the 12 months ending September 2026, Honda’s share of searches among car brands in the United Kingdom moved from 2.2% to 2.3%, and its estimated monthly branded searches held steady at 312K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Honda was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Audi was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Honda was listed before Audi in two out of three answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Honda | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Volkswagen | 3rd | 0 of 3 | 2 of 2 | 2 of 5 |
| Lexus | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Mazda | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| BMW | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Skoda | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Suzuki | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Mercedes-Benz | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Vauxhall | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Audi | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 12th | 1 of 3 | 1 of 2 | 2 of 5 |
| Tesla | 13th | 1 of 3 | 1 of 2 | 2 of 5 |
| Porsche | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Kia | 15th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nissan | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Seat | 17th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ford | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Aston Martin | 23rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Bentley | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jaguar | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Citroen | 27th | 0 of 3 | 2 of 2 | 2 of 5 |
| Land Rover | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lotus | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 32nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Dacia | 34th | 1 of 3 | 0 of 2 | 1 of 5 |
| Fiat | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 36th | 0 of 3 | 1 of 2 | 1 of 5 |
| Renault | 37th | 0 of 3 | 1 of 2 | 1 of 5 |
| Hyundai | 38th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 39th | 0 of 3 | 1 of 2 | 1 of 5 |
| BYD | 40th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 41st | 0 of 3 | 1 of 2 | 1 of 5 |
| Omoda | 42nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Jaecoo | 43rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 44th | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 45th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MINI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in the UK?": 1. Toyota, 2. Honda, 3. Suzuki, 4. Tesla
- Asked ChatGPT "What are the most reliable car brands?": 1. Toyota, 2. Lexus, 3. Honda, 4. Suzuki, 5. Mazda, 6. Subaru
- Asked ChatGPT "What is the best family car to buy in the UK?": 1. Skoda, 2. Kia, 3. Dacia
- Searched Google, AI Overview "car brands": 1. BMW, 2. Mercedes-Benz, 3. Audi, 4. Volkswagen, 5. Porsche, 6. Toyota, 7. Honda, 8. Nissan, 9. Mazda, 10. Subaru, 11. Lexus, 12. Mitsubishi, 13. Ford, 14. Chevrolet, 15. Tesla, 16. Cadillac, 17. Jeep, 18. Aston Martin, 19. Bentley, 20. Rolls-Royce, 21. Jaguar, 22. Land Rover, 23. Vauxhall, 24. Lotus, 25. Ferrari, 26. Lamborghini, 27. Maserati, 28. Alfa Romeo, 29. Fiat, 30. Peugeot, 31. Renault, 32. Citroen, 33. Hyundai, 34. Kia, 35. Genesis, 36. BYD, 37. Geely, 38. Omoda, 39. Jaecoo, 40. Volvo, 41. Polestar
- Searched Google, AI Overview "new cars": 1. Volkswagen, 2. Seat, 3. Vauxhall, 4. Citroen

Not named in any answer: Cupra, MG, McLaren, MINI, Chery, Leapmotor, XPENG, Ineos, KGM and Isuzu.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How did search popularity change for United Kingdom car brands in September 2026?

- In September 2026, Honda rose from 18th to 16th among car brands in the United Kingdom.
- In September 2026, Audi fell from 16th to 18th among car brands in the United Kingdom.

## Month by month

| Month | Audi estimated searches | Audi Share of Search | Audi rank | Honda estimated searches | Honda Share of Search | Honda rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 321K | 2.3% | 17 | 312K | 2.2% | 18 |
| Nov 2025 | 264K | 2.1% | 20 | 280K | 2.2% | 18 |
| Dec 2025 | 264K | 2.3% | 18 | 281K | 2.4% | 16 |
| Jan 2026 | 379K | 2.4% | 16 | 342K | 2.2% | 18 |
| Feb 2026 | 321K | 2.3% | 17 | 318K | 2.3% | 18 |
| Mar 2026 | 337K | 2.2% | 18 | 335K | 2.2% | 20 |
| Apr 2026 | 335K | 2.3% | 17 | 321K | 2.2% | 18 |
| May 2026 | 335K | 2.3% | 17 | 317K | 2.2% | 19 |
| Jun 2026 | 281K | 2% | 20 | 308K | 2.2% | 19 |
| Jul 2026 | 276K | 2% | 20 | 309K | 2.3% | 16 |
| Aug 2026 | 335K | 2.3% | 16 | 325K | 2.3% | 18 |
| Sep 2026 | 281K | 2% | 18 | 312K | 2.3% | 16 |

## How each brand is measured

Brandwave collects information about searches that people make online using Audi’s and Honda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Audi**: Measured on the search terms “audi”, “audi cars”, “audi e tron” and “audi tt”, summed into one figure.
- **Honda**: Measured on the search terms “honda”, “honda accord”, “honda cars”, “honda civic”, “honda crv”, “honda fit”, “honda hrv”, “honda jazz” and “honda odyssey”, summed into one figure.

- [Audi profile](/demand/uk/brands/audi)
- [Honda profile](/demand/uk/brands/honda)
- [All car brands in the United Kingdom](/demand/uk/categories/uk-car-brands): The set both shares are measured inside, 55 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Audi or Honda more popular in search?

In September 2026, Honda had more branded searches than Audi among car brands in the United Kingdom. Honda had about 312,000 branded searches, while Audi had 281,000. Honda made up 2.3% of all car brand searches we track, and Audi accounted for 2%.

## Cite this page

Brandwave. "Audi vs Honda: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/audi-vs-honda

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/audi-vs-honda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.