--- title: "Atom bank vs Kroo: Which is searched more in the United Kingdom?" description: "Is Atom bank or Kroo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Neobanks set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/atom-bank-vs-kroo" publisher: "Brandwave" --- # Atom bank vs Kroo: Which is searched more in the United Kingdom? Is Atom bank or Kroo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Neobanks set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Atom bank and Kroo - **Competitive set**: Neobanks - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Atom bank Share of Search**: 3.2% - **Kroo Share of Search**: 1.7% ## Is Atom bank or Kroo more popular in search? - In September 2026, Atom bank had more branded searches than Kroo among neobanks in the United Kingdom. Atom bank had about 12,100 branded searches, while Kroo had 6,300. Atom bank made up 3.2% of all neobank searches we track, and Kroo accounted for 1.7%. - Atom bank was ahead of Kroo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Atom bank’s share of searches among neobanks in the United Kingdom moved from 5.6% to 3.2%, and its estimated monthly branded searches moved from 18.1K to 12.1K. - Across the 12 months ending September 2026, Kroo’s share of searches among neobanks in the United Kingdom moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 6.8K to 6.3K. ## Top neobanks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Atom bank nor Kroo showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Starling Bank | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Monzo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Chase UK | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Revolut | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Zopa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Atom bank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kroo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about neobanks - Asked ChatGPT "Which neobank should I use in the UK?": 1. Monzo, 2. Starling Bank, 3. Chase UK, 4. Revolut - Asked ChatGPT "What are the best neobanks in the UK?": 1. Monzo, 2. Starling Bank, 3. Chase UK, 4. Revolut - Asked ChatGPT "What's the best neobank in the UK for everyday banking?": 1. Starling Bank, 2. Chase UK, 3. Monzo - Searched Google, AI Overview "neobanks uk": 1. Monzo, 2. Starling Bank, 3. Revolut, 4. Chase UK - Searched Google, AI Overview "mobile bank account": 1. Starling Bank, 2. Monzo, 3. Chase UK, 4. Revolut Not named in any answer: Zopa, Atom bank and Kroo. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom neobanks in September 2026? - In September 2026, Atom bank lost share of searches among neobanks in the United Kingdom, from 4.2% to 3.2%. ## Month by month | Month | Atom bank estimated searches | Atom bank Share of Search | Atom bank rank | Kroo estimated searches | Kroo Share of Search | Kroo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 5.6% | 6 | 6.8K | 2.1% | 7 | | Nov 2025 | 14.8K | 5.1% | 6 | 6K | 2.1% | 7 | | Dec 2025 | 12.1K | 4.8% | 6 | 5.3K | 2.1% | 7 | | Jan 2026 | 18.1K | 4.5% | 6 | 7.2K | 1.8% | 7 | | Feb 2026 | 14.8K | 4.9% | 6 | 7.3K | 2.4% | 7 | | Mar 2026 | 14.8K | 4.5% | 6 | 7.3K | 2.2% | 7 | | Apr 2026 | 14.8K | 4.4% | 6 | 8K | 2.4% | 7 | | May 2026 | 12.1K | 4% | 6 | 6.8K | 2.2% | 7 | | Jun 2026 | 12.1K | 3.9% | 6 | 6.3K | 2% | 7 | | Jul 2026 | 12.1K | 3.7% | 6 | 6.8K | 2.1% | 7 | | Aug 2026 | 14.8K | 4.2% | 6 | 6.3K | 1.8% | 7 | | Sep 2026 | 12.1K | 3.2% | 6 | 6.3K | 1.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Atom bank’s and Kroo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Atom bank**: Measured on the search term “atom bank”. - **Kroo**: Measured on the search terms “kroo” and “kroo bank”, summed into one figure. - [Atom bank profile](/demand/uk/brands/atom-bank) - [Kroo profile](/demand/uk/brands/kroo) - [All neobanks in the United Kingdom](/demand/uk/categories/uk-neobanks): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Atom bank or Kroo more popular in search? In September 2026, Atom bank had more branded searches than Kroo among neobanks in the United Kingdom. Atom bank had about 12,100 branded searches, while Kroo had 6,300. Atom bank made up 3.2% of all neobank searches we track, and Kroo accounted for 1.7%. ## Cite this page Brandwave. "Atom bank vs Kroo: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/atom-bank-vs-kroo This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/atom-bank-vs-kroo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.