--- title: "ASUS vs Microsoft Surface: Which is searched more in the United Kingdom?" description: "Is ASUS or Microsoft Surface more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/asus-vs-microsoft-surface" publisher: "Brandwave" --- # ASUS vs Microsoft Surface: Which is searched more in the United Kingdom? Is ASUS or Microsoft Surface more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASUS and Microsoft Surface - **Competitive set**: Laptop brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **ASUS Share of Search**: 4.5% - **Microsoft Surface Share of Search**: 2% ## Is ASUS or Microsoft Surface more popular in search? - In September 2026, ASUS had more branded searches than Microsoft Surface among laptop brands in the United Kingdom. ASUS had about 18,100 branded searches, while Microsoft Surface had 8,100. ASUS made up 4.5% of all laptop brand searches we track, and Microsoft Surface accounted for 2%. - ASUS was ahead of Microsoft Surface in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASUS’s share of searches among laptop brands in the United Kingdom moved from 4.6% to 4.5%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, Microsoft Surface’s share of searches among laptop brands in the United Kingdom moved from 3.1% to 2%, and its estimated monthly branded searches moved from 12.1K to 8.1K. ## Top laptop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ASUS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Surface did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apple MacBook | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lenovo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | HP | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Acer | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | ASUS | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Dell | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Microsoft Surface | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huawei | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MSI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Razer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop brands - Asked ChatGPT "Which laptop should I buy in the UK?": 1. Apple MacBook, 2. ASUS, 3. Lenovo, 4. HP, 5. Acer - Asked ChatGPT "What are the best laptop brands?": 1. Lenovo, 2. ASUS, 3. Dell, 4. HP, 5. Acer, 6. Apple MacBook - Asked ChatGPT "What is the best laptop for students?": 1. Apple MacBook, 2. Lenovo, 3. Acer - Searched Google, AI Overview "laptop": 1. Acer, 2. HP, 3. Apple MacBook - Searched Google, AI Overview "best laptop": 1. Apple MacBook, 2. HP, 3. Dell, 4. Lenovo Not named in any answer: Samsung, Microsoft Surface, Huawei, MSI and Razer. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom laptop brands in September 2026? - Microsoft Surface’s share of searches among laptop brands in the United Kingdom has lost ground for 3 months in a row, from 3.3% to 2% in September 2026. ## Month by month | Month | ASUS estimated searches | ASUS Share of Search | ASUS rank | Microsoft Surface estimated searches | Microsoft Surface Share of Search | Microsoft Surface rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 4.6% | 5 | 12.1K | 3.1% | 8 | | Nov 2025 | 22.2K | 5.2% | 5 | 12.1K | 2.8% | 8 | | Dec 2025 | 18.1K | 5.6% | 5 | 8.1K | 2.5% | 8 | | Jan 2026 | 14.8K | 4.7% | 5 | 8.1K | 2.6% | 8 | | Feb 2026 | 14.8K | 4.9% | 5 | 8.1K | 2.7% | 8 | | Mar 2026 | 14.8K | 3.5% | 5 | 9.9K | 2.3% | 8 | | Apr 2026 | 12.1K | 4.4% | 5 | 6.6K | 2.4% | 8 | | May 2026 | 12.1K | 5% | 5 | 6.6K | 2.7% | 8 | | Jun 2026 | 12.1K | 4.9% | 5 | 8.1K | 3.3% | 7 | | Jul 2026 | 12.1K | 5.1% | 5 | 6.6K | 2.8% | 8 | | Aug 2026 | 14.8K | 4.5% | 5 | 8.1K | 2.4% | 8 | | Sep 2026 | 18.1K | 4.5% | 5 | 8.1K | 2% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using ASUS’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASUS**: Measured on the search term “asus laptop”. - **Microsoft Surface**: Measured on the search term “surface laptop”. - [ASUS profile](/demand/uk/brands/asus) - [Microsoft Surface profile](/demand/uk/brands/microsoft-surface) - [All laptop brands in the United Kingdom](/demand/uk/categories/uk-laptop-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASUS or Microsoft Surface more popular in search? In September 2026, ASUS had more branded searches than Microsoft Surface among laptop brands in the United Kingdom. ASUS had about 18,100 branded searches, while Microsoft Surface had 8,100. ASUS made up 4.5% of all laptop brand searches we track, and Microsoft Surface accounted for 2%. ## Cite this page Brandwave. "ASUS vs Microsoft Surface: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/asus-vs-microsoft-surface This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/asus-vs-microsoft-surface. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.