--- title: "Astrid & Miyu vs Pandora: Which is searched more in the United Kingdom?" description: "Is Astrid & Miyu or Pandora more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/astrid-and-miyu-vs-pandora" publisher: "Brandwave" --- # Astrid & Miyu vs Pandora: Which is searched more in the United Kingdom? Is Astrid & Miyu or Pandora more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Astrid & Miyu and Pandora - **Competitive set**: Jewellery brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Astrid & Miyu Share of Search**: 14.9% - **Pandora Share of Search**: 39.4% ## Is Astrid & Miyu or Pandora more popular in search? - In September 2026, Pandora had more branded searches than Astrid & Miyu among jewellery brands in the United Kingdom. Pandora had about 290,000 branded searches, while Astrid & Miyu had 110,000. Pandora made up 39.4% of all jewellery brand searches we track, and Astrid & Miyu accounted for 14.9%. - Pandora was ahead of Astrid & Miyu in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Astrid & Miyu’s share of searches among jewellery brands in the United Kingdom moved from 18% to 14.9%, and its estimated monthly branded searches moved from 165K to 110K. - Across the 12 months ending September 2026, Pandora’s share of searches among jewellery brands in the United Kingdom moved from 31.9% to 39.4%, and its estimated monthly branded searches moved from 293K to 290K. ## Top jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Astrid & Miyu was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pandora was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Astrid & Miyu was listed before Pandora in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Monica Vinader | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Missoma | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Astrid & Miyu | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Abbott Lyon | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Daisy London | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Pandora | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Boodles | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Orelia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Edge of Ember | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery brands - Asked ChatGPT "What are the best jewellery brands in the UK?": 1. Monica Vinader, 2. Missoma, 3. Astrid & Miyu, 4. Daisy London, 5. Boodles, 6. Abbott Lyon - Asked ChatGPT "Where can I buy good quality gold-plated jewellery that won't tarnish?": 1. Monica Vinader, 2. Missoma, 3. Abbott Lyon - Asked ChatGPT "What's a good jewellery brand for an everyday necklace gift?": 1. Monica Vinader, 2. Missoma, 3. Astrid & Miyu - Searched Google, AI Overview "gold jewellery": 1. Missoma - Searched Google, AI Overview "best jewellery brands uk": 1. Missoma, 2. Monica Vinader, 3. Pandora Not named in any answer: Orelia and Edge of Ember. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom jewellery brands in September 2026? - In September 2026, Pandora gained share of searches among jewellery brands in the United Kingdom, from 33.3% to 39.4%. - Estimated monthly branded searches for Astrid & Miyu in the United Kingdom fell 33.3% over 12 measured months, from 165K to 110K in September 2026. ## Month by month | Month | Astrid & Miyu estimated searches | Astrid & Miyu Share of Search | Astrid & Miyu rank | Pandora estimated searches | Pandora Share of Search | Pandora rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 18% | 3 | 293K | 31.9% | 1 | | Nov 2025 | 246K | 11.7% | 4 | 684K | 32.6% | 1 | | Dec 2025 | 246K | 12.7% | 4 | 729K | 37.6% | 1 | | Jan 2026 | 135K | 14.3% | 4 | 329K | 34.8% | 1 | | Feb 2026 | 110K | 14% | 4 | 270K | 34.4% | 1 | | Mar 2026 | 135K | 15.4% | 3 | 270K | 30.8% | 1 | | Apr 2026 | 110K | 18% | 3 | 196K | 32.1% | 1 | | May 2026 | 110K | 15.9% | 4 | 238K | 34.4% | 1 | | Jun 2026 | 110K | 15.1% | 4 | 240K | 33% | 1 | | Jul 2026 | 110K | 16.6% | 4 | 215K | 32.5% | 1 | | Aug 2026 | 110K | 15.4% | 4 | 238K | 33.3% | 1 | | Sep 2026 | 110K | 14.9% | 4 | 290K | 39.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Astrid & Miyu’s and Pandora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Astrid & Miyu**: Measured on the search term “astrid and miyu”. - **Pandora**: Measured on the search terms “pandora bracelet”, “pandora charms” and “pandora jewellery”, summed into one figure. - [Astrid & Miyu profile](/demand/uk/brands/astrid-and-miyu) - [Pandora profile](/demand/uk/brands/pandora) - [All jewellery brands in the United Kingdom](/demand/uk/categories/uk-jewellery-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Astrid & Miyu or Pandora more popular in search? In September 2026, Pandora had more branded searches than Astrid & Miyu among jewellery brands in the United Kingdom. Pandora had about 290,000 branded searches, while Astrid & Miyu had 110,000. Pandora made up 39.4% of all jewellery brand searches we track, and Astrid & Miyu accounted for 14.9%. ## Cite this page Brandwave. "Astrid & Miyu vs Pandora: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/astrid-and-miyu-vs-pandora This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/astrid-and-miyu-vs-pandora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.