--- title: "Astrid & Miyu vs Edge of Ember: Which is searched more in the United Kingdom?" description: "Is Astrid & Miyu or Edge of Ember more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/astrid-and-miyu-vs-edge-of-ember" publisher: "Brandwave" --- # Astrid & Miyu vs Edge of Ember: Which is searched more in the United Kingdom? Is Astrid & Miyu or Edge of Ember more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Astrid & Miyu and Edge of Ember - **Competitive set**: Jewellery brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Astrid & Miyu Share of Search**: 14.9% - **Edge of Ember Share of Search**: 0.39% ## Is Astrid & Miyu or Edge of Ember more popular in search? - In September 2026, Astrid & Miyu had more branded searches than Edge of Ember among jewellery brands in the United Kingdom. Astrid & Miyu had about 110,000 branded searches, while Edge of Ember had 2,900. Astrid & Miyu made up 14.9% of all jewellery brand searches we track, and Edge of Ember accounted for 0.39%. - Astrid & Miyu was ahead of Edge of Ember in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Astrid & Miyu’s share of searches among jewellery brands in the United Kingdom moved from 18% to 14.9%, and its estimated monthly branded searches moved from 165K to 110K. - Across the 12 months ending September 2026, Edge of Ember’s share of searches among jewellery brands in the United Kingdom moved from 0.48% to 0.39%, and its estimated monthly branded searches moved from 4.4K to 2.9K. ## Top jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Astrid & Miyu was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Edge of Ember did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Monica Vinader | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Missoma | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Astrid & Miyu | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Abbott Lyon | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Daisy London | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Pandora | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Boodles | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Orelia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Edge of Ember | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery brands - Asked ChatGPT "What are the best jewellery brands in the UK?": 1. Monica Vinader, 2. Missoma, 3. Astrid & Miyu, 4. Daisy London, 5. Boodles, 6. Abbott Lyon - Asked ChatGPT "Where can I buy good quality gold-plated jewellery that won't tarnish?": 1. Monica Vinader, 2. Missoma, 3. Abbott Lyon - Asked ChatGPT "What's a good jewellery brand for an everyday necklace gift?": 1. Monica Vinader, 2. Missoma, 3. Astrid & Miyu - Searched Google, AI Overview "gold jewellery": 1. Missoma - Searched Google, AI Overview "best jewellery brands uk": 1. Missoma, 2. Monica Vinader, 3. Pandora Not named in any answer: Orelia and Edge of Ember. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom jewellery brands in September 2026? - Estimated monthly branded searches for Edge of Ember in the United Kingdom fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. - Estimated monthly branded searches for Astrid & Miyu in the United Kingdom fell 33.3% over 12 measured months, from 165K to 110K in September 2026. ## Month by month | Month | Astrid & Miyu estimated searches | Astrid & Miyu Share of Search | Astrid & Miyu rank | Edge of Ember estimated searches | Edge of Ember Share of Search | Edge of Ember rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 18% | 3 | 4.4K | 0.48% | 9 | | Nov 2025 | 246K | 11.7% | 4 | 6.6K | 0.31% | 9 | | Dec 2025 | 246K | 12.7% | 4 | 5.4K | 0.28% | 9 | | Jan 2026 | 135K | 14.3% | 4 | 4.4K | 0.47% | 9 | | Feb 2026 | 110K | 14% | 4 | 3.6K | 0.46% | 9 | | Mar 2026 | 135K | 15.4% | 3 | 3.6K | 0.41% | 9 | | Apr 2026 | 110K | 18% | 3 | 2.9K | 0.48% | 9 | | May 2026 | 110K | 15.9% | 4 | 3.6K | 0.52% | 9 | | Jun 2026 | 110K | 15.1% | 4 | 4.4K | 0.6% | 9 | | Jul 2026 | 110K | 16.6% | 4 | 4.4K | 0.66% | 9 | | Aug 2026 | 110K | 15.4% | 4 | 3.6K | 0.5% | 9 | | Sep 2026 | 110K | 14.9% | 4 | 2.9K | 0.39% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Astrid & Miyu’s and Edge of Ember’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Astrid & Miyu**: Measured on the search term “astrid and miyu”. - **Edge of Ember**: Measured on the search term “edge of ember”. - [Astrid & Miyu profile](/demand/uk/brands/astrid-and-miyu) - [Edge of Ember profile](/demand/uk/brands/edge-of-ember) - [All jewellery brands in the United Kingdom](/demand/uk/categories/uk-jewellery-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Astrid & Miyu or Edge of Ember more popular in search? In September 2026, Astrid & Miyu had more branded searches than Edge of Ember among jewellery brands in the United Kingdom. Astrid & Miyu had about 110,000 branded searches, while Edge of Ember had 2,900. Astrid & Miyu made up 14.9% of all jewellery brand searches we track, and Edge of Ember accounted for 0.39%. ## Cite this page Brandwave. "Astrid & Miyu vs Edge of Ember: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/astrid-and-miyu-vs-edge-of-ember This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/astrid-and-miyu-vs-edge-of-ember. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.