---
title: "Aston Martin vs Fiat: Which is searched more in the United Kingdom?"
description: "Is Aston Martin or Fiat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/aston-martin-vs-fiat"
publisher: "Brandwave"
---

# Aston Martin vs Fiat: Which is searched more in the United Kingdom?

Is Aston Martin or Fiat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aston Martin and Fiat
- **Competitive set**: Car brands
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Aston Martin Share of Search**: 1.2%
- **Fiat Share of Search**: 1.3%

## Is Aston Martin or Fiat more popular in search?

- In September 2026, Aston Martin and Fiat were level in searches among car brands in the United Kingdom, with an estimated 168K versus 179K branded searches, at 1.2% and 1.3% of the total.
- The lead changed hands 3 times in the 12 months ending September 2026: Fiat took it in January 2026, Aston Martin took it in May 2026, Fiat took it in June 2026.
- Across the 12 months ending September 2026, Aston Martin’s share of searches among car brands in the United Kingdom moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 203K to 168K.
- Across the 12 months ending September 2026, Fiat’s share of searches among car brands in the United Kingdom moved from 1.2% to 1.3%, and its estimated monthly branded searches moved from 166K to 179K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aston Martin and Fiat were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Honda | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Volkswagen | 3rd | 0 of 3 | 2 of 2 | 2 of 5 |
| Lexus | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Mazda | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| BMW | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Skoda | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Suzuki | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Mercedes-Benz | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Vauxhall | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Audi | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 12th | 1 of 3 | 1 of 2 | 2 of 5 |
| Tesla | 13th | 1 of 3 | 1 of 2 | 2 of 5 |
| Porsche | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Kia | 15th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nissan | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Seat | 17th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ford | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Aston Martin | 23rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Bentley | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jaguar | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Citroen | 27th | 0 of 3 | 2 of 2 | 2 of 5 |
| Land Rover | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lotus | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 32nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Dacia | 34th | 1 of 3 | 0 of 2 | 1 of 5 |
| Fiat | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 36th | 0 of 3 | 1 of 2 | 1 of 5 |
| Renault | 37th | 0 of 3 | 1 of 2 | 1 of 5 |
| Hyundai | 38th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 39th | 0 of 3 | 1 of 2 | 1 of 5 |
| BYD | 40th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 41st | 0 of 3 | 1 of 2 | 1 of 5 |
| Omoda | 42nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Jaecoo | 43rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 44th | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 45th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MINI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in the UK?": 1. Toyota, 2. Honda, 3. Suzuki, 4. Tesla
- Asked ChatGPT "What are the most reliable car brands?": 1. Toyota, 2. Lexus, 3. Honda, 4. Suzuki, 5. Mazda, 6. Subaru
- Asked ChatGPT "What is the best family car to buy in the UK?": 1. Skoda, 2. Kia, 3. Dacia
- Searched Google, AI Overview "car brands": 1. BMW, 2. Mercedes-Benz, 3. Audi, 4. Volkswagen, 5. Porsche, 6. Toyota, 7. Honda, 8. Nissan, 9. Mazda, 10. Subaru, 11. Lexus, 12. Mitsubishi, 13. Ford, 14. Chevrolet, 15. Tesla, 16. Cadillac, 17. Jeep, 18. Aston Martin, 19. Bentley, 20. Rolls-Royce, 21. Jaguar, 22. Land Rover, 23. Vauxhall, 24. Lotus, 25. Ferrari, 26. Lamborghini, 27. Maserati, 28. Alfa Romeo, 29. Fiat, 30. Peugeot, 31. Renault, 32. Citroen, 33. Hyundai, 34. Kia, 35. Genesis, 36. BYD, 37. Geely, 38. Omoda, 39. Jaecoo, 40. Volvo, 41. Polestar
- Searched Google, AI Overview "new cars": 1. Volkswagen, 2. Seat, 3. Vauxhall, 4. Citroen

Not named in any answer: Cupra, MG, McLaren, MINI, Chery, Leapmotor, XPENG, Ineos, KGM and Isuzu.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How did search popularity change for United Kingdom car brands in September 2026?

- In September 2026, Fiat rose from 29th to 28th among car brands in the United Kingdom.
- In September 2026, Aston Martin fell from 32nd to 33rd among car brands in the United Kingdom.

## Month by month

| Month | Aston Martin estimated searches | Aston Martin Share of Search | Aston Martin rank | Fiat estimated searches | Fiat Share of Search | Fiat rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 203K | 1.4% | 29 | 166K | 1.2% | 32 |
| Nov 2025 | 170K | 1.4% | 31 | 141K | 1.1% | 35 |
| Dec 2025 | 170K | 1.5% | 27 | 141K | 1.2% | 34 |
| Jan 2026 | 168K | 1.1% | 34 | 199K | 1.3% | 32 |
| Feb 2026 | 165K | 1.2% | 33 | 172K | 1.2% | 32 |
| Mar 2026 | 193K | 1.3% | 32 | 215K | 1.4% | 28 |
| Apr 2026 | 176K | 1.2% | 33 | 188K | 1.3% | 30 |
| May 2026 | 180K | 1.2% | 31 | 179K | 1.2% | 32 |
| Jun 2026 | 174K | 1.3% | 33 | 179K | 1.3% | 30 |
| Jul 2026 | 170K | 1.3% | 32 | 171K | 1.3% | 31 |
| Aug 2026 | 176K | 1.2% | 32 | 182K | 1.3% | 29 |
| Sep 2026 | 168K | 1.2% | 33 | 179K | 1.3% | 28 |

## How each brand is measured

Brandwave collects information about searches that people make online using Aston Martin’s and Fiat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aston Martin**: Measured on the search terms “aston martin”, “aston martin cars”, “aston martin dbx”, “aston martin vanquish” and “aston martin vantage”, summed into one figure.
- **Fiat**: Measured on the search terms “fiat”, “fiat 500”, “fiat cars”, “fiat ducato” and “fiat panda”, summed into one figure.

- [Aston Martin profile](/demand/uk/brands/aston-martin)
- [Fiat profile](/demand/uk/brands/fiat)
- [All car brands in the United Kingdom](/demand/uk/categories/uk-car-brands): The set both shares are measured inside, 55 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Aston Martin or Fiat more popular in search?

In September 2026, Aston Martin and Fiat were level in searches among car brands in the United Kingdom, with an estimated 168K versus 179K branded searches, at 1.2% and 1.3% of the total.

## Cite this page

Brandwave. "Aston Martin vs Fiat: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/aston-martin-vs-fiat

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/aston-martin-vs-fiat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.