--- title: "Aspall vs Strongbow: Which is searched more in the United Kingdom?" description: "Is Aspall or Strongbow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cider brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/aspall-vs-strongbow" publisher: "Brandwave" --- # Aspall vs Strongbow: Which is searched more in the United Kingdom? Is Aspall or Strongbow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cider brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aspall and Strongbow - **Competitive set**: Cider brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Aspall Share of Search**: 5% - **Strongbow Share of Search**: 7.5% ## Is Aspall or Strongbow more popular in search? - In September 2026, Strongbow had more branded searches than Aspall among cider brands in the United Kingdom. Strongbow had about 6,600 branded searches, while Aspall had 4,400. Strongbow made up 7.5% of all cider brand searches we track, and Aspall accounted for 5%. - Strongbow was ahead of Aspall in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aspall’s share of searches among cider brands in the United Kingdom moved from 4% to 5%, and its estimated monthly branded searches held steady at 4.4K. - Across the 12 months ending September 2026, Strongbow’s share of searches among cider brands in the United Kingdom moved from 9.1% to 7.5%, and its estimated monthly branded searches moved from 9.9K to 6.6K. ## Top cider brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aspall was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Strongbow was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aspall was listed before Strongbow in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thatchers | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Westons | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Aspall | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Kopparberg | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Strongbow | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Magners | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Old Mout | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Rekorderlig | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about cider brands - Asked ChatGPT "What's the best cider brand in the UK?": 1. Thatchers, 2. Westons, 3. Aspall, 4. Kopparberg, 5. Strongbow - Asked ChatGPT "What are the most popular cider brands in the UK?": 1. Thatchers, 2. Strongbow, 3. Kopparberg, 4. Westons, 5. Magners, 6. Old Mout, 7. Rekorderlig, 8. Aspall - Asked ChatGPT "Which UK cider brand makes the best apple cider?": 1. Thatchers, 2. Westons, 3. Aspall - Searched Google, AI Overview "cider": named none of the brands we track - Searched Google, AI Overview "best cider": 1. Westons, 2. Thatchers, 3. Aspall Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom cider brands in September 2026? - Estimated monthly branded searches for Strongbow in the United Kingdom fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. ## Month by month | Month | Aspall estimated searches | Aspall Share of Search | Aspall rank | Strongbow estimated searches | Strongbow Share of Search | Strongbow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 4% | 6 | 9.9K | 9.1% | 5 | | Nov 2025 | 4.4K | 5.1% | 6 | 8.1K | 9.4% | 5 | | Dec 2025 | 5.4K | 4.8% | 6 | 9.9K | 8.8% | 5 | | Jan 2026 | 3.6K | 4.8% | 6 | 6.6K | 8.8% | 5 | | Feb 2026 | 3.6K | 5.2% | 6 | 6.6K | 9.5% | 5 | | Mar 2026 | 4.4K | 5.2% | 6 | 8.1K | 9.6% | 5 | | Apr 2026 | 5.4K | 5.4% | 6 | 8.1K | 8.1% | 5 | | May 2026 | 6.6K | 4.8% | 6 | 9.9K | 7.3% | 5 | | Jun 2026 | 5.4K | 4.6% | 6 | 9.9K | 8.5% | 5 | | Jul 2026 | 5.4K | 4.4% | 6 | 9.9K | 8.2% | 5 | | Aug 2026 | 5.4K | 4.8% | 6 | 8.1K | 7.2% | 5 | | Sep 2026 | 4.4K | 5% | 6 | 6.6K | 7.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Aspall’s and Strongbow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aspall**: Measured on the search term “aspall”. - **Strongbow**: Measured on the search term “strongbow”. - [Aspall profile](/demand/uk/brands/aspall) - [Strongbow profile](/demand/uk/brands/strongbow) - [All cider brands in the United Kingdom](/demand/uk/categories/uk-cider-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aspall or Strongbow more popular in search? In September 2026, Strongbow had more branded searches than Aspall among cider brands in the United Kingdom. Strongbow had about 6,600 branded searches, while Aspall had 4,400. Strongbow made up 7.5% of all cider brand searches we track, and Aspall accounted for 5%. ## Cite this page Brandwave. "Aspall vs Strongbow: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/aspall-vs-strongbow This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/aspall-vs-strongbow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.