--- title: "ASOS vs Yours Clothing: Which is searched more in the United Kingdom?" description: "Is ASOS or Yours Clothing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plus size fashion retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/asos-vs-yours-clothing" publisher: "Brandwave" --- # ASOS vs Yours Clothing: Which is searched more in the United Kingdom? Is ASOS or Yours Clothing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plus size fashion retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASOS and Yours Clothing - **Competitive set**: Plus size fashion retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **ASOS Share of Search**: 0.4% - **Yours Clothing Share of Search**: 33.7% ## Is ASOS or Yours Clothing more popular in search? - In September 2026, Yours Clothing had more branded searches than ASOS among plus size fashion retailers in the United Kingdom. Yours Clothing had about 301,000 branded searches, while ASOS had 3,600. Yours Clothing made up 33.7% of all plus size fashion retailer searches we track, and ASOS accounted for 0.4%. - Yours Clothing was ahead of ASOS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASOS’s share of searches among plus size fashion retailers in the United Kingdom moved from 0.5% to 0.4%, and its estimated monthly branded searches moved from 5.4K to 3.6K. - Across the 12 months ending September 2026, Yours Clothing’s share of searches among plus size fashion retailers in the United Kingdom moved from 27.9% to 33.7%, and its estimated monthly branded searches held steady at 301K. ## Top plus size fashion retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both ASOS and Yours Clothing showed up in all five answers. Yours Clothing was listed before ASOS in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yours Clothing | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ASOS | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Simply Be | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Evans | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | New Look | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | JD Williams | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about plus size fashion retailers - Asked ChatGPT "Where are the best places to buy plus size clothes in the UK?": 1. Yours Clothing, 2. ASOS, 3. Simply Be, 4. New Look, 5. Evans - Asked ChatGPT "Which UK shops have the best plus size dresses?": 1. Yours Clothing, 2. ASOS, 3. Simply Be, 4. Evans, 5. New Look - Asked ChatGPT "Where can I find affordable plus size clothing online?": 1. Yours Clothing, 2. ASOS, 3. Simply Be, 4. New Look - Searched Google, AI Overview "plus size clothing": 1. ASOS, 2. Yours Clothing, 3. Evans - Searched Google, AI Overview "best plus size clothing uk": 1. Yours Clothing, 2. ASOS, 3. Evans Not named in any answer: JD Williams. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom plus size fashion retailers in September 2026? - Yours Clothing’s share of searches among plus size fashion retailers in the United Kingdom has gained ground for 3 months in a row, from 29.4% to 33.7% in September 2026. - Estimated monthly branded searches for ASOS in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026. ## Month by month | Month | ASOS estimated searches | ASOS Share of Search | ASOS rank | Yours Clothing estimated searches | Yours Clothing Share of Search | Yours Clothing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 0.5% | 5 | 301K | 27.9% | 3 | | Nov 2025 | 4.4K | 0.35% | 5 | 368K | 29.5% | 2 | | Dec 2025 | 4.4K | 0.43% | 5 | 301K | 29.6% | 2 | | Jan 2026 | 4.4K | 0.5% | 5 | 246K | 28% | 3 | | Feb 2026 | 4.4K | 0.57% | 5 | 246K | 32% | 2 | | Mar 2026 | 5.4K | 0.53% | 5 | 301K | 29.5% | 2 | | Apr 2026 | 5.4K | 0.53% | 5 | 301K | 29.4% | 2 | | May 2026 | 5.4K | 0.5% | 5 | 301K | 27.8% | 3 | | Jun 2026 | 5.4K | 0.53% | 5 | 301K | 29.4% | 2 | | Jul 2026 | 4.4K | 0.49% | 5 | 301K | 33.6% | 2 | | Aug 2026 | 4.4K | 0.49% | 5 | 301K | 33.7% | 2 | | Sep 2026 | 3.6K | 0.4% | 5 | 301K | 33.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using ASOS’s and Yours Clothing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASOS**: Measured on the search term “asos curve”. - **Yours Clothing**: Measured on the search term “yours clothing”. - [ASOS profile](/demand/uk/brands/asos) - [Yours Clothing profile](/demand/uk/brands/yours-clothing) - [All plus size fashion retailers in the United Kingdom](/demand/uk/categories/uk-plus-size-fashion-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASOS or Yours Clothing more popular in search? In September 2026, Yours Clothing had more branded searches than ASOS among plus size fashion retailers in the United Kingdom. Yours Clothing had about 301,000 branded searches, while ASOS had 3,600. Yours Clothing made up 33.7% of all plus size fashion retailer searches we track, and ASOS accounted for 0.4%. ## Cite this page Brandwave. "ASOS vs Yours Clothing: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/asos-vs-yours-clothing This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/asos-vs-yours-clothing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.