--- title: "ASOS vs Simply Be: Which is searched more in the United Kingdom?" description: "Is ASOS or Simply Be more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plus size fashion retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/asos-vs-simply-be" publisher: "Brandwave" --- # ASOS vs Simply Be: Which is searched more in the United Kingdom? Is ASOS or Simply Be more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plus size fashion retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASOS and Simply Be - **Competitive set**: Plus size fashion retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **ASOS Share of Search**: 0.4% - **Simply Be Share of Search**: 22.5% ## Is ASOS or Simply Be more popular in search? - In September 2026, Simply Be had more branded searches than ASOS among plus size fashion retailers in the United Kingdom. Simply Be had about 201,000 branded searches, while ASOS had 3,600. Simply Be made up 22.5% of all plus size fashion retailer searches we track, and ASOS accounted for 0.4%. - Simply Be was ahead of ASOS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASOS’s share of searches among plus size fashion retailers in the United Kingdom moved from 0.5% to 0.4%, and its estimated monthly branded searches moved from 5.4K to 3.6K. - Across the 12 months ending September 2026, Simply Be’s share of searches among plus size fashion retailers in the United Kingdom moved from 27.9% to 22.5%, and its estimated monthly branded searches moved from 301K to 201K. ## Top plus size fashion retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ASOS appeared in all five answers. Simply Be was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ASOS was listed before Simply Be in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yours Clothing | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ASOS | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Simply Be | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Evans | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | New Look | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | JD Williams | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about plus size fashion retailers - Asked ChatGPT "Where are the best places to buy plus size clothes in the UK?": 1. Yours Clothing, 2. ASOS, 3. Simply Be, 4. New Look, 5. Evans - Asked ChatGPT "Which UK shops have the best plus size dresses?": 1. Yours Clothing, 2. ASOS, 3. Simply Be, 4. Evans, 5. New Look - Asked ChatGPT "Where can I find affordable plus size clothing online?": 1. Yours Clothing, 2. ASOS, 3. Simply Be, 4. New Look - Searched Google, AI Overview "plus size clothing": 1. ASOS, 2. Yours Clothing, 3. Evans - Searched Google, AI Overview "best plus size clothing uk": 1. Yours Clothing, 2. ASOS, 3. Evans Not named in any answer: JD Williams. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom plus size fashion retailers in September 2026? - Estimated monthly branded searches for ASOS in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026. - Estimated monthly branded searches for Simply Be in the United Kingdom fell 33.2% over 12 measured months, from 301K to 201K in September 2026. ## Month by month | Month | ASOS estimated searches | ASOS Share of Search | ASOS rank | Simply Be estimated searches | Simply Be Share of Search | Simply Be rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 0.5% | 5 | 301K | 27.9% | 2 | | Nov 2025 | 4.4K | 0.35% | 5 | 301K | 24.2% | 3 | | Dec 2025 | 4.4K | 0.43% | 5 | 246K | 24.2% | 3 | | Jan 2026 | 4.4K | 0.5% | 5 | 246K | 28% | 2 | | Feb 2026 | 4.4K | 0.57% | 5 | 201K | 26.2% | 3 | | Mar 2026 | 5.4K | 0.53% | 5 | 246K | 24.1% | 3 | | Apr 2026 | 5.4K | 0.53% | 5 | 246K | 24% | 3 | | May 2026 | 5.4K | 0.5% | 5 | 301K | 27.8% | 2 | | Jun 2026 | 5.4K | 0.53% | 5 | 246K | 24% | 3 | | Jul 2026 | 4.4K | 0.49% | 5 | 201K | 22.4% | 3 | | Aug 2026 | 4.4K | 0.49% | 5 | 201K | 22.5% | 3 | | Sep 2026 | 3.6K | 0.4% | 5 | 201K | 22.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using ASOS’s and Simply Be’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASOS**: Measured on the search term “asos curve”. - **Simply Be**: Measured on the search term “simply be”. - [ASOS profile](/demand/uk/brands/asos) - [Simply Be profile](/demand/uk/brands/simply-be) - [All plus size fashion retailers in the United Kingdom](/demand/uk/categories/uk-plus-size-fashion-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASOS or Simply Be more popular in search? In September 2026, Simply Be had more branded searches than ASOS among plus size fashion retailers in the United Kingdom. Simply Be had about 201,000 branded searches, while ASOS had 3,600. Simply Be made up 22.5% of all plus size fashion retailer searches we track, and ASOS accounted for 0.4%. ## Cite this page Brandwave. "ASOS vs Simply Be: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/asos-vs-simply-be This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/asos-vs-simply-be. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.