---
title: "Asda vs Sainsbury's: Which is searched more in United Kingdom?"
description: "Which is more popular in search, Asda or Sainsbury's? Compare estimated monthly branded-search demand and Share of Search inside the Online supermarkets set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/asda-supermarkets-vs-sainsburys"
publisher: "Brandwave"
---

# Asda vs Sainsbury's: Which is searched more in United Kingdom?

Which is more popular in search, Asda or Sainsbury's? Compare estimated monthly branded-search demand and Share of Search inside the Online supermarkets set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Asda and Sainsbury's
- **Competitive set**: Online supermarkets
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Asda Share of Search**: 16.9%
- **Sainsbury's Share of Search**: 37.7%

## Which is more popular in search, Asda or Sainsbury's?

- In September 2026, Sainsbury's had more branded searches than Asda among online supermarkets in United Kingdom. Sainsbury's was estimated to have 9.1M branded searches compared to Asda’s 4.1M, and held a 37.7% Share of Search versus Asda’s 16.9%.
- Sainsbury's was ahead of Asda in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Asda’s estimated Share of Search among online supermarkets in United Kingdom moved from 19% to 16.9%, and its estimated monthly branded searches moved from 5M to 4.1M.
- Across the 12 months ending September 2026, Sainsbury's’ estimated Share of Search among online supermarkets in United Kingdom moved from 34.8% to 37.7%, and its estimated monthly branded searches held steady at 9.1M.

## How did search popularity change for United Kingdom online supermarkets in September 2026?

- Estimated monthly branded searches for Asda in United Kingdom fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.

## Month by month

| Month | Asda estimated searches | Asda Share of Search | Asda rank | Sainsbury's estimated searches | Sainsbury's Share of Search | Sainsbury's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5M | 19% | 3 | 9.1M | 34.8% | 1 |
| Nov 2025 | 5M | 18.3% | 4 | 9.1M | 33.4% | 1 |
| Dec 2025 | 6.1M | 19.2% | 3 | 11.1M | 34.9% | 1 |
| Jan 2026 | 5M | 19% | 3 | 9.1M | 34.8% | 1 |
| Feb 2026 | 4.1M | 18.1% | 4 | 7.5M | 33.1% | 1 |
| Mar 2026 | 4.1M | 16.1% | 4 | 9.1M | 36.1% | 1 |
| Apr 2026 | 4.1M | 16.9% | 4 | 9.1M | 37.7% | 1 |
| May 2026 | 4.1M | 16.9% | 4 | 9.1M | 37.7% | 1 |
| Jun 2026 | 4.1M | 18.1% | 4 | 7.5M | 33.1% | 1 |
| Jul 2026 | 4.1M | 16.9% | 4 | 9.1M | 37.7% | 1 |
| Aug 2026 | 4.1M | 16.9% | 4 | 9.1M | 37.7% | 1 |
| Sep 2026 | 4.1M | 16.9% | 4 | 9.1M | 37.7% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Asda’s and Sainsbury's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Asda**: Measured on the search term “asda”.
- **Sainsbury's**: Measured on the search term “sainsburys”.

- [Asda profile](/demand/uk/brands/asda-supermarkets)
- [Sainsbury's profile](/demand/uk/brands/sainsburys)
- [All online supermarkets in United Kingdom](/demand/uk/categories/uk-online-supermarkets): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Asda or Sainsbury's?

In September 2026, Sainsbury's had more branded searches than Asda among online supermarkets in United Kingdom. Sainsbury's was estimated to have 9.1M branded searches compared to Asda’s 4.1M, and held a 37.7% Share of Search versus Asda’s 16.9%.

## Cite this page

Brandwave. "Asda vs Sainsbury's: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/asda-supermarkets-vs-sainsburys

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/asda-supermarkets-vs-sainsburys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.