---
title: "Artificial Grass Direct vs Wickes: Which is searched more in the United Kingdom?"
description: "Is Artificial Grass Direct or Wickes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Artificial grass suppliers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/artificial-grass-direct-vs-wickes"
publisher: "Brandwave"
---

# Artificial Grass Direct vs Wickes: Which is searched more in the United Kingdom?

Is Artificial Grass Direct or Wickes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Artificial grass suppliers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Artificial Grass Direct and Wickes
- **Competitive set**: Artificial grass suppliers
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Artificial Grass Direct Share of Search**: 19.7%
- **Wickes Share of Search**: 7.3%

## Is Artificial Grass Direct or Wickes more popular in search?

- In September 2026, Artificial Grass Direct had more branded searches than Wickes among artificial grass suppliers in the United Kingdom. Artificial Grass Direct had about 1,300 branded searches, while Wickes had 480. Artificial Grass Direct made up 19.7% of all artificial grass supplier searches we track, and Wickes accounted for 7.3%.
- Artificial Grass Direct was ahead of Wickes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Artificial Grass Direct’s share of searches among artificial grass suppliers in the United Kingdom moved from 17.4% to 19.7%, and its estimated monthly branded searches moved from 880 to 1.3K.
- Across the 12 months ending September 2026, Wickes’ share of searches among artificial grass suppliers in the United Kingdom moved from 7.7% to 7.3%, and its estimated monthly branded searches moved from 390 to 480.

## Top artificial grass suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Artificial Grass Direct was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Wickes did not appear in any of the four answers.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| B&Q | 0 of 3 | 1 of 1 | 1 of 4 |
| Artificial Grass Direct | 1 of 3 | 0 of 1 | 1 of 4 |
| Easigrass | 0 of 3 | 0 of 1 | 0 of 4 |
| TruLawn | 1 of 3 | 0 of 1 | 1 of 4 |
| LazyLawn | 1 of 3 | 0 of 1 | 1 of 4 |
| Wickes | 0 of 3 | 0 of 1 | 0 of 4 |
| Perfectly Green | 0 of 3 | 0 of 1 | 0 of 4 |
| Namgrass | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about artificial grass suppliers

- Asked ChatGPT "Which artificial grass is best for a family garden in the UK?": named none of the brands we track
- Asked ChatGPT "Where's the best place to buy artificial grass in the UK?": 1. Artificial Grass Direct, 2. LazyLawn
- Asked ChatGPT "What's the most realistic looking artificial grass brand?": 1. TruLawn
- Searched Google, AI Overview "fake grass": 1. B&Q

Not named in any answer: Easigrass, Wickes, Perfectly Green and Namgrass.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026.

## How did search popularity change for United Kingdom artificial grass suppliers in September 2026?

- In September 2026, Artificial Grass Direct gained share of searches among artificial grass suppliers in the United Kingdom, from 17.2% to 19.7%.
- In September 2026, Wickes lost share of searches among artificial grass suppliers in the United Kingdom, from 9.4% to 7.3%.

## Month by month

| Month | Artificial Grass Direct estimated searches | Artificial Grass Direct Share of Search | Artificial Grass Direct rank | Wickes estimated searches | Wickes Share of Search | Wickes rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 17.4% | 2 | 390 | 7.7% | 7 |
| Nov 2025 | 590 | 15.6% | 2 | 260 | 6.9% | 7 |
| Dec 2025 | 480 | 16.3% | 2 | 210 | 7.1% | 6 |
| Jan 2026 | 880 | 18.1% | 2 | 260 | 5.3% | 7 |
| Feb 2026 | 880 | 15.1% | 2 | 390 | 6.7% | 7 |
| Mar 2026 | 1.9K | 17.7% | 2 | 880 | 8.2% | 6 |
| Apr 2026 | 2.4K | 17.7% | 2 | 1.3K | 9.6% | 5 |
| May 2026 | 2.4K | 18.5% | 2 | 1.3K | 10% | 3 |
| Jun 2026 | 1.9K | 19.1% | 2 | 880 | 8.8% | 6 |
| Jul 2026 | 1.9K | 17.6% | 2 | 1K | 9.3% | 4 |
| Aug 2026 | 1.6K | 17.2% | 2 | 880 | 9.4% | 6 |
| Sep 2026 | 1.3K | 19.7% | 2 | 480 | 7.3% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Artificial Grass Direct’s and Wickes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Artificial Grass Direct**: Measured on the search term “artificial grass direct”.
- **Wickes**: Measured on the search term “wickes artificial grass”.

- [Artificial Grass Direct profile](/demand/uk/brands/artificial-grass-direct)
- [Wickes profile](/demand/uk/brands/wickes)
- [All artificial grass suppliers in the United Kingdom](/demand/uk/categories/uk-artificial-grass-suppliers): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Artificial Grass Direct or Wickes more popular in search?

In September 2026, Artificial Grass Direct had more branded searches than Wickes among artificial grass suppliers in the United Kingdom. Artificial Grass Direct had about 1,300 branded searches, while Wickes had 480. Artificial Grass Direct made up 19.7% of all artificial grass supplier searches we track, and Wickes accounted for 7.3%.

## Cite this page

Brandwave. "Artificial Grass Direct vs Wickes: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/artificial-grass-direct-vs-wickes

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/artificial-grass-direct-vs-wickes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
