--- title: "Argos vs John Lewis: Which is searched more in the United Kingdom?" description: "Is Argos or John Lewis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electronics retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/argos-vs-john-lewis" publisher: "Brandwave" --- # Argos vs John Lewis: Which is searched more in the United Kingdom? Is Argos or John Lewis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electronics retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Argos and John Lewis - **Competitive set**: Electronics retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Argos Share of Search**: 18.5% - **John Lewis Share of Search**: 6.8% ## Is Argos or John Lewis more popular in search? - In September 2026, Argos had more branded searches than John Lewis among electronics retailers in the United Kingdom. Argos had about 7.5 million branded searches, while John Lewis had 2.7 million. Argos made up 18.5% of all electronics retailer searches we track, and John Lewis accounted for 6.8%. - Argos was ahead of John Lewis in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Argos’ share of searches among electronics retailers in the United Kingdom moved from 21.4% to 18.5%, and its estimated monthly branded searches moved from 9.1M to 7.5M. - Across the 12 months ending September 2026, John Lewis’ share of searches among electronics retailers in the United Kingdom moved from 7.9% to 6.8%, and its estimated monthly branded searches moved from 3.4M to 2.7M. ## Top electronics retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, John Lewis appeared in all four answers. Argos was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. John Lewis was listed before Argos in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Currys | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | John Lewis | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Richer Sounds | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Amazon | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Argos | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | AO | 5th | 2 of 3 | 1 of 1 | 3 of 4 | ## Every AI answer about electronics retailers - Asked ChatGPT "Which electronics retailer should I shop at in the UK?": 1. Currys, 2. John Lewis, 3. Richer Sounds, 4. Argos, 5. Amazon - Asked ChatGPT "What are the best electronics retailers in the UK?": 1. Currys, 2. John Lewis, 3. Richer Sounds, 4. Amazon, 5. AO - Asked ChatGPT "What's the best electronics retailer in the UK for home gadgets?": 1. Currys, 2. John Lewis, 3. Amazon, 4. Argos, 5. AO - Searched Google, AI Overview "electronics shops uk": 1. Richer Sounds, 2. John Lewis, 3. AO, 4. Currys, 5. Argos Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom electronics retailers in September 2026? - Argos’ share of searches among electronics retailers in the United Kingdom has lost ground for 3 months in a row, from 19% to 18.5% in September 2026. - Estimated monthly branded searches for John Lewis in the United Kingdom fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026. ## Month by month | Month | Argos estimated searches | Argos Share of Search | Argos rank | John Lewis estimated searches | John Lewis Share of Search | John Lewis rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.1M | 21.4% | 2 | 3.4M | 7.9% | 4 | | Nov 2025 | 11.1M | 20.4% | 2 | 5M | 9.2% | 4 | | Dec 2025 | 11.1M | 21% | 2 | 5M | 9.4% | 4 | | Jan 2026 | 7.5M | 18.7% | 2 | 3.4M | 8.4% | 4 | | Feb 2026 | 6.1M | 16.6% | 2 | 2.2M | 6.1% | 4 | | Mar 2026 | 7.5M | 19.3% | 2 | 2.7M | 7.1% | 4 | | Apr 2026 | 7.5M | 19.6% | 2 | 2.2M | 5.9% | 4 | | May 2026 | 7.5M | 19% | 2 | 2.7M | 7% | 4 | | Jun 2026 | 7.5M | 19% | 2 | 2.7M | 7% | 4 | | Jul 2026 | 7.5M | 19% | 2 | 2.7M | 6.9% | 4 | | Aug 2026 | 7.5M | 18.9% | 2 | 2.7M | 6.9% | 4 | | Sep 2026 | 7.5M | 18.5% | 2 | 2.7M | 6.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Argos’ and John Lewis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Argos**: Measured on the search term “argos”. - **John Lewis**: Measured on the search term “john lewis”. - [Argos profile](/demand/uk/brands/argos) - [John Lewis profile](/demand/uk/brands/john-lewis) - [All electronics retailers in the United Kingdom](/demand/uk/categories/uk-electronics-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Argos or John Lewis more popular in search? In September 2026, Argos had more branded searches than John Lewis among electronics retailers in the United Kingdom. Argos had about 7.5 million branded searches, while John Lewis had 2.7 million. Argos made up 18.5% of all electronics retailer searches we track, and John Lewis accounted for 6.8%. ## Cite this page Brandwave. "Argos vs John Lewis: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/argos-vs-john-lewis This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/argos-vs-john-lewis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.