--- title: "Aptamil vs Kendamil: Which is searched more in the United Kingdom?" description: "Is Aptamil or Kendamil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/aptamil-vs-kendamil" publisher: "Brandwave" --- # Aptamil vs Kendamil: Which is searched more in the United Kingdom? Is Aptamil or Kendamil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aptamil and Kendamil - **Competitive set**: Baby formula brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Aptamil Share of Search**: 23.2% - **Kendamil Share of Search**: 57% ## Is Aptamil or Kendamil more popular in search? - In September 2026, Kendamil had more branded searches than Aptamil among baby formula brands in the United Kingdom. Kendamil had about 55,300 branded searches, while Aptamil had 22,500. Kendamil made up 57% of all baby formula brand searches we track, and Aptamil accounted for 23.2%. - Kendamil was ahead of Aptamil in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aptamil’s share of searches among baby formula brands in the United Kingdom moved from 29.4% to 23.2%, and its estimated monthly branded searches moved from 25.8K to 22.5K. - Across the 12 months ending September 2026, Kendamil’s share of searches among baby formula brands in the United Kingdom moved from 44.6% to 57%, and its estimated monthly branded searches moved from 39.2K to 55.3K. ## Top baby formula brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Aptamil appeared in all three answers. Kendamil was mentioned in two out of three: in two of the three ChatGPT answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Kendamil | 2 of 3 | 2 of 3 | | Aptamil | 3 of 3 | 3 of 3 | | Cow & Gate | 1 of 3 | 1 of 3 | | SMA | 2 of 3 | 2 of 3 | | HiPP | 0 of 3 | 0 of 3 | ## Every AI answer about baby formula brands - Asked ChatGPT "What's the best first infant milk in the UK?": 1. Cow & Gate, 2. Kendamil, 3. Aptamil, 4. SMA - Asked ChatGPT "Which baby formula is best for colic?": 1. Aptamil, 2. SMA - Asked ChatGPT "Is expensive baby formula better than supermarket formula?": 1. Aptamil, 2. Kendamil Not named in any answer: HiPP. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom baby formula brands in September 2026? - In September 2026, Kendamil gained share of searches among baby formula brands in the United Kingdom, from 55.7% to 57%. - Estimated monthly branded searches for Aptamil in the United Kingdom fell 12.8% over 12 measured months, from 25.8K to 22.5K in September 2026. ## Month by month | Month | Aptamil estimated searches | Aptamil Share of Search | Aptamil rank | Kendamil estimated searches | Kendamil Share of Search | Kendamil rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 25.8K | 29.4% | 2 | 39.2K | 44.6% | 1 | | Nov 2025 | 25.8K | 29.5% | 2 | 39.2K | 44.8% | 1 | | Dec 2025 | 25.8K | 28.8% | 2 | 41.9K | 46.7% | 1 | | Jan 2026 | 47.1K | 28% | 2 | 62.7K | 37.2% | 1 | | Feb 2026 | 54.9K | 24.2% | 3 | 101K | 44.5% | 1 | | Mar 2026 | 25.1K | 24.1% | 2 | 55.3K | 53.2% | 1 | | Apr 2026 | 21K | 20.5% | 2 | 62.7K | 61.4% | 1 | | May 2026 | 21K | 23.9% | 2 | 51.2K | 58.2% | 1 | | Jun 2026 | 21K | 23.6% | 2 | 51.2K | 57.6% | 1 | | Jul 2026 | 21K | 24.9% | 2 | 47.9K | 56.9% | 1 | | Aug 2026 | 21.7K | 23.6% | 2 | 51.2K | 55.7% | 1 | | Sep 2026 | 22.5K | 23.2% | 2 | 55.3K | 57% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Aptamil’s and Kendamil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aptamil**: Measured on the search terms “aptamil” and “aptamil formula”, summed into one figure. - **Kendamil**: Measured on the search terms “kendamil” and “kendamil formula”, summed into one figure. - [Aptamil profile](/demand/uk/brands/aptamil) - [Kendamil profile](/demand/uk/brands/kendamil) - [All baby formula brands in the United Kingdom](/demand/uk/categories/uk-baby-formula-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aptamil or Kendamil more popular in search? In September 2026, Kendamil had more branded searches than Aptamil among baby formula brands in the United Kingdom. Kendamil had about 55,300 branded searches, while Aptamil had 22,500. Kendamil made up 57% of all baby formula brand searches we track, and Aptamil accounted for 23.2%. ## Cite this page Brandwave. "Aptamil vs Kendamil: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/aptamil-vs-kendamil This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/aptamil-vs-kendamil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.