---
title: "AO vs John Lewis: Which is searched more in the United Kingdom?"
description: "Is AO or John Lewis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electronics retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/ao-vs-john-lewis"
publisher: "Brandwave"
---

# AO vs John Lewis: Which is searched more in the United Kingdom?

Is AO or John Lewis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electronics retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AO and John Lewis
- **Competitive set**: Electronics retailers
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **AO Share of Search**: 0.61%
- **John Lewis Share of Search**: 6.8%

## Is AO or John Lewis more popular in search?

- In September 2026, John Lewis had more branded searches than AO among electronics retailers in the United Kingdom. John Lewis had about 2.7 million branded searches, while AO had 246,000. John Lewis made up 6.8% of all electronics retailer searches we track, and AO accounted for 0.61%.
- John Lewis was ahead of AO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AO’s share of searches among electronics retailers in the United Kingdom moved from 0.21% to 0.61%, and its estimated monthly branded searches moved from 90.5K to 246K.
- Across the 12 months ending September 2026, John Lewis’ share of searches among electronics retailers in the United Kingdom moved from 7.9% to 6.8%, and its estimated monthly branded searches moved from 3.4M to 2.7M.

## How did search popularity change for United Kingdom electronics retailers in September 2026?

- Estimated monthly branded searches for AO in the United Kingdom rose 171.8% over 12 measured months, from 90.5K to 246K in September 2026.
- Estimated monthly branded searches for John Lewis in the United Kingdom fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

## Month by month

| Month | AO estimated searches | AO Share of Search | AO rank | John Lewis estimated searches | John Lewis Share of Search | John Lewis rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 0.21% | 6 | 3.4M | 7.9% | 4 |
| Nov 2025 | 74K | 0.14% | 6 | 5M | 9.2% | 4 |
| Dec 2025 | 60.5K | 0.11% | 6 | 5M | 9.4% | 4 |
| Jan 2026 | 60.5K | 0.15% | 6 | 3.4M | 8.4% | 4 |
| Feb 2026 | 60.5K | 0.16% | 6 | 2.2M | 6.1% | 4 |
| Mar 2026 | 201K | 0.52% | 5 | 2.7M | 7.1% | 4 |
| Apr 2026 | 165K | 0.43% | 5 | 2.2M | 5.9% | 4 |
| May 2026 | 74K | 0.19% | 6 | 2.7M | 7% | 4 |
| Jun 2026 | 74K | 0.19% | 6 | 2.7M | 7% | 4 |
| Jul 2026 | 110K | 0.28% | 5 | 2.7M | 6.9% | 4 |
| Aug 2026 | 301K | 0.76% | 5 | 2.7M | 6.9% | 4 |
| Sep 2026 | 246K | 0.61% | 5 | 2.7M | 6.8% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using AO’s and John Lewis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AO**: Measured on the search term “ao.com”.
- **John Lewis**: Measured on the search term “john lewis”.

- [AO profile](/demand/uk/brands/ao)
- [John Lewis profile](/demand/uk/brands/john-lewis)
- [All electronics retailers in the United Kingdom](/demand/uk/categories/uk-electronics-retailers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is AO or John Lewis more popular in search?

In September 2026, John Lewis had more branded searches than AO among electronics retailers in the United Kingdom. John Lewis had about 2.7 million branded searches, while AO had 246,000. John Lewis made up 6.8% of all electronics retailer searches we track, and AO accounted for 0.61%.

## Cite this page

Brandwave. "AO vs John Lewis: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/ao-vs-john-lewis

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/ao-vs-john-lewis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.