---
title: "Anytime Fitness vs PureGym: Which is searched more in United Kingdom?"
description: "Which is more popular in search, Anytime Fitness or PureGym? Compare estimated monthly branded-search demand and Share of Search inside the Gym chains set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/anytime-fitness-vs-puregym"
publisher: "Brandwave"
---

# Anytime Fitness vs PureGym: Which is searched more in United Kingdom?

Which is more popular in search, Anytime Fitness or PureGym? Compare estimated monthly branded-search demand and Share of Search inside the Gym chains set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Anytime Fitness and PureGym
- **Competitive set**: Gym chains
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Anytime Fitness Share of Search**: 11.4%
- **PureGym Share of Search**: 46.3%

## Which is more popular in search, Anytime Fitness or PureGym?

- In September 2026, PureGym had more branded searches than Anytime Fitness among gym chains in United Kingdom. PureGym was estimated to have 368K branded searches compared to Anytime Fitness’ 90.5K, and held a 46.3% Share of Search versus Anytime Fitness’ 11.4%.
- PureGym was ahead of Anytime Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anytime Fitness’ estimated Share of Search among gym chains in United Kingdom moved from 10.5% to 11.4%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, PureGym’s estimated Share of Search among gym chains in United Kingdom moved from 42.8% to 46.3%, and its estimated monthly branded searches held steady at 368K.

## How did search popularity change for United Kingdom gym chains in September 2026?

- In September 2026, PureGym gained estimated Share of Search among gym chains in United Kingdom, from 44.6% to 46.3%.
- Anytime Fitness’ estimated Share of Search among gym chains in United Kingdom has gained ground for 3 months in a row, from 10.5% to 11.4% in September 2026.

## Month by month

| Month | Anytime Fitness estimated searches | Anytime Fitness Share of Search | Anytime Fitness rank | PureGym estimated searches | PureGym Share of Search | PureGym rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 10.5% | 4 | 368K | 42.8% | 1 |
| Nov 2025 | 90.5K | 10.5% | 4 | 368K | 42.8% | 1 |
| Dec 2025 | 90.5K | 9.6% | 4 | 450K | 47.7% | 1 |
| Jan 2026 | 110K | 8.7% | 4 | 550K | 43.6% | 1 |
| Feb 2026 | 90.5K | 10.5% | 4 | 368K | 42.8% | 1 |
| Mar 2026 | 90.5K | 9.6% | 4 | 450K | 47.7% | 1 |
| Apr 2026 | 90.5K | 11% | 4 | 368K | 44.6% | 1 |
| May 2026 | 74K | 10.5% | 4 | 301K | 42.7% | 1 |
| Jun 2026 | 74K | 10.5% | 4 | 301K | 42.7% | 1 |
| Jul 2026 | 74K | 11% | 4 | 301K | 44.6% | 1 |
| Aug 2026 | 90.5K | 11% | 4 | 368K | 44.6% | 1 |
| Sep 2026 | 90.5K | 11.4% | 4 | 368K | 46.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Anytime Fitness’ and PureGym’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Anytime Fitness**: Measured on the search term “anytime fitness”.
- **PureGym**: Measured on the search term “puregym”.

- [Anytime Fitness profile](/demand/uk/brands/anytime-fitness)
- [PureGym profile](/demand/uk/brands/puregym)
- [All gym chains in United Kingdom](/demand/uk/categories/uk-gym-chains): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Anytime Fitness or PureGym?

In September 2026, PureGym had more branded searches than Anytime Fitness among gym chains in United Kingdom. PureGym was estimated to have 368K branded searches compared to Anytime Fitness’ 90.5K, and held a 46.3% Share of Search versus Anytime Fitness’ 11.4%.

## Cite this page

Brandwave. "Anytime Fitness vs PureGym: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/anytime-fitness-vs-puregym

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/anytime-fitness-vs-puregym. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.