--- title: "ANNA vs Mettle: Which is searched more in the United Kingdom?" description: "Is ANNA or Mettle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business bank accounts set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/anna-money-vs-mettle" publisher: "Brandwave" --- # ANNA vs Mettle: Which is searched more in the United Kingdom? Is ANNA or Mettle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business bank accounts set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ANNA and Mettle - **Competitive set**: Business bank accounts - **Market**: United Kingdom - **Month measured**: Sep 2026 - **ANNA Share of Search**: 4.3% - **Mettle Share of Search**: 18.1% ## Is ANNA or Mettle more popular in search? - In September 2026, Mettle had more branded searches than ANNA among business bank accounts in the United Kingdom. Mettle had about 12,100 branded searches, while ANNA had 2,900. Mettle made up 18.1% of all business bank account searches we track, and ANNA accounted for 4.3%. - Mettle was ahead of ANNA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ANNA’s share of searches among business bank accounts in the United Kingdom moved from 5.1% to 4.3%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, Mettle’s share of searches among business bank accounts in the United Kingdom moved from 20.8% to 18.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top business bank accounts in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mettle was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ANNA did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Starling Bank | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Monzo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mettle | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Tide | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Revolut | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | ANNA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business bank accounts - Asked ChatGPT "Which business bank account should I open for my small business in the UK?": 1. Starling Bank, 2. Mettle, 3. Monzo, 4. Tide - Asked ChatGPT "What are the best business bank accounts in the UK?": 1. Starling Bank, 2. Monzo, 3. Tide, 4. Mettle, 5. Revolut - Asked ChatGPT "What's the best business bank account in the UK for a sole trader?": 1. Starling Bank, 2. Mettle, 3. Monzo, 4. Tide - Searched Google, AI Overview "business bank account": 1. Starling Bank, 2. Monzo, 3. Tide - Searched Google, AI Overview "best business bank account": 1. Starling Bank, 2. Monzo, 3. Tide, 4. Revolut, 5. Mettle Not named in any answer: ANNA. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom business bank accounts in September 2026? - Estimated monthly branded searches for ANNA in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. - Estimated monthly branded searches for Mettle in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Month by month | Month | ANNA estimated searches | ANNA Share of Search | ANNA rank | Mettle estimated searches | Mettle Share of Search | Mettle rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 5.1% | 5 | 14.8K | 20.8% | 2 | | Nov 2025 | 4.4K | 6.1% | 5 | 12.1K | 16.8% | 3 | | Dec 2025 | 2.9K | 5.2% | 5 | 9.9K | 17.8% | 3 | | Jan 2026 | 4.4K | 5.9% | 5 | 14.8K | 19.9% | 2 | | Feb 2026 | 3.6K | 5.2% | 5 | 12.1K | 17.5% | 3 | | Mar 2026 | 4.4K | 6% | 5 | 14.8K | 20.2% | 2 | | Apr 2026 | 4.4K | 6.2% | 5 | 12.1K | 17.2% | 3 | | May 2026 | 3.6K | 5.1% | 5 | 12.1K | 17.3% | 3 | | Jun 2026 | 3.6K | 5.2% | 5 | 12.1K | 17.6% | 3 | | Jul 2026 | 3.6K | 5.4% | 5 | 12.1K | 18.1% | 2 | | Aug 2026 | 2.9K | 4.4% | 5 | 12.1K | 18.5% | 2 | | Sep 2026 | 2.9K | 4.3% | 5 | 12.1K | 18.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using ANNA’s and Mettle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ANNA**: Measured on the search term “anna money”. - **Mettle**: Measured on the search term “mettle”. - [ANNA profile](/demand/uk/brands/anna-money) - [Mettle profile](/demand/uk/brands/mettle) - [All business bank accounts in the United Kingdom](/demand/uk/categories/uk-business-bank-accounts): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ANNA or Mettle more popular in search? In September 2026, Mettle had more branded searches than ANNA among business bank accounts in the United Kingdom. Mettle had about 12,100 branded searches, while ANNA had 2,900. Mettle made up 18.1% of all business bank account searches we track, and ANNA accounted for 4.3%. ## Cite this page Brandwave. "ANNA vs Mettle: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/anna-money-vs-mettle This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/anna-money-vs-mettle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.