--- title: "Ann Summers vs Figleaves: Which is searched more in the United Kingdom?" description: "Is Ann Summers or Figleaves more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/ann-summers-vs-figleaves" publisher: "Brandwave" --- # Ann Summers vs Figleaves: Which is searched more in the United Kingdom? Is Ann Summers or Figleaves more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ann Summers and Figleaves - **Competitive set**: Lingerie brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Ann Summers Share of Search**: 54.9% - **Figleaves Share of Search**: 0.19% ## Is Ann Summers or Figleaves more popular in search? - In September 2026, Ann Summers had more branded searches than Figleaves among lingerie brands in the United Kingdom. Ann Summers had about 550,000 branded searches, while Figleaves had 1,900. Ann Summers made up 54.9% of all lingerie brand searches we track, and Figleaves accounted for 0.19%. - Ann Summers was ahead of Figleaves in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ann Summers’ share of searches among lingerie brands in the United Kingdom moved from 62.1% to 54.9%, and its estimated monthly branded searches moved from 673K to 550K. - Across the 12 months ending September 2026, Figleaves’ share of searches among lingerie brands in the United Kingdom moved from 0.22% to 0.19%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Ann Summers nor Figleaves showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bravissimo | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | M&S | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Boux Avenue | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | John Lewis | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Panache | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Curvy Kate | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Ann Summers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Figleaves | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Where's the best place to buy bras in the UK?": 1. M&S, 2. Bravissimo, 3. Boux Avenue, 4. John Lewis - Asked ChatGPT "Which UK shops are best for bra fittings?": 1. Bravissimo, 2. John Lewis, 3. M&S, 4. Boux Avenue - Asked ChatGPT "What are the best lingerie brands for bigger busts?": 1. Bravissimo, 2. Curvy Kate, 3. Panache - Searched Google, AI Overview "lingerie": 1. M&S, 2. Boux Avenue - Searched Google, AI Overview "best bras uk": 1. Bravissimo, 2. M&S, 3. Panache, 4. John Lewis Not named in any answer: Ann Summers and Figleaves. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom lingerie brands in September 2026? - In September 2026, Ann Summers gained share of searches among lingerie brands in the United Kingdom, from 50.8% to 54.9%. - Estimated monthly branded searches for Figleaves in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Ann Summers estimated searches | Ann Summers Share of Search | Ann Summers rank | Figleaves estimated searches | Figleaves Share of Search | Figleaves rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 62.1% | 1 | 2.4K | 0.22% | 6 | | Nov 2025 | 673K | 51.9% | 1 | 2.4K | 0.19% | 6 | | Dec 2025 | 823K | 56.9% | 1 | 2.4K | 0.17% | 6 | | Jan 2026 | 673K | 57.4% | 1 | 2.4K | 0.2% | 7 | | Feb 2026 | 550K | 55.4% | 1 | 2.4K | 0.24% | 6 | | Mar 2026 | 450K | 48.3% | 1 | 2.4K | 0.26% | 7 | | Apr 2026 | 450K | 50.7% | 1 | 2.9K | 0.33% | 6 | | May 2026 | 550K | 50.8% | 1 | 3.6K | 0.33% | 6 | | Jun 2026 | 550K | 50.8% | 1 | 3.6K | 0.33% | 6 | | Jul 2026 | 550K | 50.8% | 1 | 3.6K | 0.33% | 6 | | Aug 2026 | 550K | 50.8% | 1 | 2.9K | 0.27% | 7 | | Sep 2026 | 550K | 54.9% | 1 | 1.9K | 0.19% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Ann Summers’ and Figleaves’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ann Summers**: Measured on the search term “ann summers”. - **Figleaves**: Measured on the search term “figleaves”. - [Ann Summers profile](/demand/uk/brands/ann-summers) - [Figleaves profile](/demand/uk/brands/figleaves) - [All lingerie brands in the United Kingdom](/demand/uk/categories/uk-lingerie-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ann Summers or Figleaves more popular in search? In September 2026, Ann Summers had more branded searches than Figleaves among lingerie brands in the United Kingdom. Ann Summers had about 550,000 branded searches, while Figleaves had 1,900. Ann Summers made up 54.9% of all lingerie brand searches we track, and Figleaves accounted for 0.19%. ## Cite this page Brandwave. "Ann Summers vs Figleaves: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/ann-summers-vs-figleaves This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/ann-summers-vs-figleaves. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.