--- title: "Ann Summers vs Boux Avenue: Which is searched more in the United Kingdom?" description: "Is Ann Summers or Boux Avenue more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/ann-summers-vs-boux-avenue" publisher: "Brandwave" --- # Ann Summers vs Boux Avenue: Which is searched more in the United Kingdom? Is Ann Summers or Boux Avenue more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ann Summers and Boux Avenue - **Competitive set**: Lingerie brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Ann Summers Share of Search**: 54.9% - **Boux Avenue Share of Search**: 24.5% ## Is Ann Summers or Boux Avenue more popular in search? - In September 2026, Ann Summers had more branded searches than Boux Avenue among lingerie brands in the United Kingdom. Ann Summers had about 550,000 branded searches, while Boux Avenue had 246,000. Ann Summers made up 54.9% of all lingerie brand searches we track, and Boux Avenue accounted for 24.5%. - Ann Summers was ahead of Boux Avenue in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ann Summers’ share of searches among lingerie brands in the United Kingdom moved from 62.1% to 54.9%, and its estimated monthly branded searches moved from 673K to 550K. - Across the 12 months ending September 2026, Boux Avenue’s share of searches among lingerie brands in the United Kingdom moved from 22.7% to 24.5%, and its estimated monthly branded searches held steady at 246K. ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Boux Avenue was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ann Summers did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bravissimo | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | M&S | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Boux Avenue | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | John Lewis | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Panache | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Curvy Kate | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Ann Summers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Figleaves | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Where's the best place to buy bras in the UK?": 1. M&S, 2. Bravissimo, 3. Boux Avenue, 4. John Lewis - Asked ChatGPT "Which UK shops are best for bra fittings?": 1. Bravissimo, 2. John Lewis, 3. M&S, 4. Boux Avenue - Asked ChatGPT "What are the best lingerie brands for bigger busts?": 1. Bravissimo, 2. Curvy Kate, 3. Panache - Searched Google, AI Overview "lingerie": 1. M&S, 2. Boux Avenue - Searched Google, AI Overview "best bras uk": 1. Bravissimo, 2. M&S, 3. Panache, 4. John Lewis Not named in any answer: Ann Summers and Figleaves. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom lingerie brands in September 2026? - In September 2026, Ann Summers gained share of searches among lingerie brands in the United Kingdom, from 50.8% to 54.9%. - In September 2026, Boux Avenue gained share of searches among lingerie brands in the United Kingdom, from 22.7% to 24.5%. ## Month by month | Month | Ann Summers estimated searches | Ann Summers Share of Search | Ann Summers rank | Boux Avenue estimated searches | Boux Avenue Share of Search | Boux Avenue rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 62.1% | 1 | 246K | 22.7% | 2 | | Nov 2025 | 673K | 51.9% | 1 | 450K | 34.7% | 2 | | Dec 2025 | 823K | 56.9% | 1 | 450K | 31.1% | 2 | | Jan 2026 | 673K | 57.4% | 1 | 301K | 25.7% | 2 | | Feb 2026 | 550K | 55.4% | 1 | 246K | 24.8% | 2 | | Mar 2026 | 450K | 48.3% | 1 | 246K | 26.4% | 2 | | Apr 2026 | 450K | 50.7% | 1 | 201K | 22.6% | 2 | | May 2026 | 550K | 50.8% | 1 | 246K | 22.7% | 2 | | Jun 2026 | 550K | 50.8% | 1 | 246K | 22.7% | 2 | | Jul 2026 | 550K | 50.8% | 1 | 246K | 22.7% | 2 | | Aug 2026 | 550K | 50.8% | 1 | 246K | 22.7% | 2 | | Sep 2026 | 550K | 54.9% | 1 | 246K | 24.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Ann Summers’ and Boux Avenue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ann Summers**: Measured on the search term “ann summers”. - **Boux Avenue**: Measured on the search term “boux avenue”. - [Ann Summers profile](/demand/uk/brands/ann-summers) - [Boux Avenue profile](/demand/uk/brands/boux-avenue) - [All lingerie brands in the United Kingdom](/demand/uk/categories/uk-lingerie-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ann Summers or Boux Avenue more popular in search? In September 2026, Ann Summers had more branded searches than Boux Avenue among lingerie brands in the United Kingdom. Ann Summers had about 550,000 branded searches, while Boux Avenue had 246,000. Ann Summers made up 54.9% of all lingerie brand searches we track, and Boux Avenue accounted for 24.5%. ## Cite this page Brandwave. "Ann Summers vs Boux Avenue: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/ann-summers-vs-boux-avenue This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/ann-summers-vs-boux-avenue. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.