--- title: "Animed Direct vs VioVet: Which is searched more in the United Kingdom?" description: "Is Animed Direct or VioVet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet supply retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/animed-direct-vs-viovet" publisher: "Brandwave" --- # Animed Direct vs VioVet: Which is searched more in the United Kingdom? Is Animed Direct or VioVet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet supply retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Animed Direct and VioVet - **Competitive set**: Pet supply retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Animed Direct Share of Search**: 1.7% - **VioVet Share of Search**: 3.8% ## Is Animed Direct or VioVet more popular in search? - In September 2026, VioVet had more branded searches than Animed Direct among pet supply retailers in the United Kingdom. VioVet had about 49,500 branded searches, while Animed Direct had 22,200. VioVet made up 3.8% of all pet supply retailer searches we track, and Animed Direct accounted for 1.7%. - VioVet was ahead of Animed Direct in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Animed Direct’s share of searches among pet supply retailers in the United Kingdom held steady at 1.7%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, VioVet’s share of searches among pet supply retailers in the United Kingdom moved from 3.2% to 3.8%, and its estimated monthly branded searches held steady at 49.5K. ## Top pet supply retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, neither Animed Direct nor VioVet showed up in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Pets at Home | 1st | 3 of 3 | 3 of 3 | | Zooplus | 2nd | 3 of 3 | 3 of 3 | | Jollyes | 3rd | 3 of 3 | 3 of 3 | | Pets Corner | 4th | 1 of 3 | 1 of 3 | | VioVet | Not ranked | 0 of 3 | 0 of 3 | | Animed Direct | Not ranked | 0 of 3 | 0 of 3 | | Pet Supermarket | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about pet supply retailers - Asked ChatGPT "Which pet supply retailer should I shop at in the UK?": 1. Pets at Home, 2. Zooplus, 3. Jollyes - Asked ChatGPT "What are the best pet supply retailers in the UK?": 1. Pets at Home, 2. Zooplus, 3. Jollyes, 4. Pets Corner - Asked ChatGPT "What's the best pet supply retailer in the UK for pet food and supplies?": 1. Pets at Home, 2. Zooplus, 3. Jollyes Not named in any answer: VioVet, Animed Direct and Pet Supermarket. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom pet supply retailers in September 2026? - In September 2026, VioVet gained share of searches among pet supply retailers in the United Kingdom, from 3.2% to 3.8%. - Estimated monthly branded searches for Animed Direct in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Month by month | Month | Animed Direct estimated searches | Animed Direct Share of Search | Animed Direct rank | VioVet estimated searches | VioVet Share of Search | VioVet rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 1.7% | 6 | 49.5K | 3.2% | 5 | | Nov 2025 | 27.1K | 1.7% | 6 | 49.5K | 3.1% | 5 | | Dec 2025 | 27.1K | 1.7% | 6 | 49.5K | 3.1% | 5 | | Jan 2026 | 27.1K | 1.7% | 6 | 49.5K | 3.1% | 5 | | Feb 2026 | 27.1K | 2% | 6 | 49.5K | 3.7% | 5 | | Mar 2026 | 27.1K | 2% | 6 | 49.5K | 3.7% | 5 | | Apr 2026 | 27.1K | 2% | 6 | 49.5K | 3.7% | 5 | | May 2026 | 27.1K | 2.1% | 6 | 49.5K | 3.7% | 5 | | Jun 2026 | 27.1K | 2% | 6 | 49.5K | 3.7% | 5 | | Jul 2026 | 27.1K | 2.1% | 6 | 49.5K | 3.7% | 5 | | Aug 2026 | 27.1K | 1.7% | 6 | 49.5K | 3.2% | 5 | | Sep 2026 | 22.2K | 1.7% | 6 | 49.5K | 3.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Animed Direct’s and VioVet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Animed Direct**: Measured on the search term “animed direct”. - **VioVet**: Measured on the search term “viovet”. - [Animed Direct profile](/demand/uk/brands/animed-direct) - [VioVet profile](/demand/uk/brands/viovet) - [All pet supply retailers in the United Kingdom](/demand/uk/categories/uk-pet-supply-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Animed Direct or VioVet more popular in search? In September 2026, VioVet had more branded searches than Animed Direct among pet supply retailers in the United Kingdom. VioVet had about 49,500 branded searches, while Animed Direct had 22,200. VioVet made up 3.8% of all pet supply retailer searches we track, and Animed Direct accounted for 1.7%. ## Cite this page Brandwave. "Animed Direct vs VioVet: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/animed-direct-vs-viovet This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/animed-direct-vs-viovet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.