--- title: "Animed Direct vs Pet Supermarket: Which is more popular in the United Kingdom?" description: "Is Animed Direct or Pet Supermarket more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet supply retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/animed-direct-vs-pet-supermarket" publisher: "Brandwave" --- # Animed Direct vs Pet Supermarket: Which is more popular in the United Kingdom? Is Animed Direct or Pet Supermarket more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet supply retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Animed Direct and Pet Supermarket - **Competitive set**: Pet supply retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Animed Direct Share of Search**: 1.7% - **Pet Supermarket Share of Search**: 0.61% ## Is Animed Direct or Pet Supermarket more popular in search? - In September 2026, Animed Direct had more branded searches than Pet Supermarket among pet supply retailers in the United Kingdom. Animed Direct had about 22,200 branded searches, while Pet Supermarket had 8,100. Animed Direct made up 1.7% of all pet supply retailer searches we track, and Pet Supermarket accounted for 0.61%. - Animed Direct was ahead of Pet Supermarket in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Animed Direct’s share of searches among pet supply retailers in the United Kingdom held steady at 1.7%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, Pet Supermarket’s share of searches among pet supply retailers in the United Kingdom moved from 0.52% to 0.61%, and its estimated monthly branded searches held steady at 8.1K. ## Top pet supply retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, neither Animed Direct nor Pet Supermarket showed up in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Pets at Home | 1st | 3 of 3 | 3 of 3 | | Zooplus | 2nd | 3 of 3 | 3 of 3 | | Jollyes | 3rd | 3 of 3 | 3 of 3 | | Pets Corner | 4th | 1 of 3 | 1 of 3 | | VioVet | Not ranked | 0 of 3 | 0 of 3 | | Animed Direct | Not ranked | 0 of 3 | 0 of 3 | | Pet Supermarket | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about pet supply retailers - Asked ChatGPT "Which pet supply retailer should I shop at in the UK?": 1. Pets at Home, 2. Zooplus, 3. Jollyes - Asked ChatGPT "What are the best pet supply retailers in the UK?": 1. Pets at Home, 2. Zooplus, 3. Jollyes, 4. Pets Corner - Asked ChatGPT "What's the best pet supply retailer in the UK for pet food and supplies?": 1. Pets at Home, 2. Zooplus, 3. Jollyes Not named in any answer: VioVet, Animed Direct and Pet Supermarket. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom pet supply retailers in September 2026? - Estimated monthly branded searches for Animed Direct in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## How has branded search for Animed Direct and Pet Supermarket changed in the United Kingdom over the last 12 months? | Month | Animed Direct estimated searches | Animed Direct Share of Search | Animed Direct rank | Pet Supermarket estimated searches | Pet Supermarket Share of Search | Pet Supermarket rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 1.7% | 6 | 8.1K | 0.52% | 7 | | Nov 2025 | 27.1K | 1.7% | 6 | 8.1K | 0.51% | 7 | | Dec 2025 | 27.1K | 1.7% | 6 | 8.1K | 0.51% | 7 | | Jan 2026 | 27.1K | 1.7% | 6 | 9.9K | 0.63% | 7 | | Feb 2026 | 27.1K | 2% | 6 | 6.6K | 0.49% | 7 | | Mar 2026 | 27.1K | 2% | 6 | 8.1K | 0.61% | 7 | | Apr 2026 | 27.1K | 2% | 6 | 8.1K | 0.61% | 7 | | May 2026 | 27.1K | 2.1% | 6 | 6.6K | 0.5% | 7 | | Jun 2026 | 27.1K | 2% | 6 | 6.6K | 0.49% | 7 | | Jul 2026 | 27.1K | 2.1% | 6 | 6.6K | 0.5% | 7 | | Aug 2026 | 27.1K | 1.7% | 6 | 8.1K | 0.52% | 7 | | Sep 2026 | 22.2K | 1.7% | 6 | 8.1K | 0.61% | 7 | ## How are Animed Direct’s and Pet Supermarket’s branded searches counted? Brandwave collects information about searches that people make online using Animed Direct’s and Pet Supermarket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Animed Direct**: Measured on the search term “animed direct”. - **Pet Supermarket**: Measured on the search term “pet supermarket”. - [Animed Direct profile](/demand/uk/brands/animed-direct) - [Pet Supermarket profile](/demand/uk/brands/pet-supermarket) - [All pet supply retailers in the United Kingdom](/demand/uk/categories/uk-pet-supply-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Animed Direct or Pet Supermarket more popular in search? In September 2026, Animed Direct had more branded searches than Pet Supermarket among pet supply retailers in the United Kingdom. Animed Direct had about 22,200 branded searches, while Pet Supermarket had 8,100. Animed Direct made up 1.7% of all pet supply retailer searches we track, and Pet Supermarket accounted for 0.61%. ## Cite this page Brandwave. "Animed Direct vs Pet Supermarket: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/animed-direct-vs-pet-supermarket This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/animed-direct-vs-pet-supermarket. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.