--- title: "Animal Friends vs ManyPets: Which is searched more in the United Kingdom?" description: "Is Animal Friends or ManyPets more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/animal-friends-vs-manypets" publisher: "Brandwave" --- # Animal Friends vs ManyPets: Which is searched more in the United Kingdom? Is Animal Friends or ManyPets more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Animal Friends and ManyPets - **Competitive set**: Pet insurance providers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Animal Friends Share of Search**: 12.7% - **ManyPets Share of Search**: 9.2% ## Is Animal Friends or ManyPets more popular in search? - In September 2026, Animal Friends had more branded searches than ManyPets among pet insurance providers in the United Kingdom. Animal Friends had about 14,800 branded searches, while ManyPets had 10,800. Animal Friends made up 12.7% of all pet insurance provider searches we track, and ManyPets accounted for 9.2%. - Animal Friends was ahead of ManyPets in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Animal Friends’ share of searches among pet insurance providers in the United Kingdom moved from 15.4% to 12.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, ManyPets’ share of searches among pet insurance providers in the United Kingdom moved from 11.1% to 9.2%, and its estimated monthly branded searches moved from 13.1K to 10.8K. ## Top pet insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ManyPets was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Animal Friends was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ManyPets was listed before Animal Friends in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Agria | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Petplan | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | ManyPets | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Animal Friends | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Direct Line | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet insurance providers - Asked ChatGPT "Which pet insurance provider should I use in the UK?": 1. Agria, 2. Petplan, 3. ManyPets - Asked ChatGPT "What are the best pet insurance providers in the UK?": 1. Agria, 2. Petplan, 3. ManyPets, 4. Animal Friends - Asked ChatGPT "What's the best lifetime pet insurance in the UK for a puppy?": 1. Agria, 2. Petplan, 3. ManyPets - Searched Google, AI Overview "pet insurance": named none of the brands we track - Searched Google, AI Overview "best pet insurance": named none of the brands we track Not named in any answer: Direct Line. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom pet insurance providers in September 2026? - In September 2026, ManyPets gained share of searches among pet insurance providers in the United Kingdom, from 8% to 9.2%. - In September 2026, Animal Friends lost share of searches among pet insurance providers in the United Kingdom, from 13.6% to 12.7%. ## Month by month | Month | Animal Friends estimated searches | Animal Friends Share of Search | Animal Friends rank | ManyPets estimated searches | ManyPets Share of Search | ManyPets rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 15.4% | 3 | 13.1K | 11.1% | 4 | | Nov 2025 | 18.1K | 16.4% | 3 | 10.8K | 9.8% | 4 | | Dec 2025 | 18.1K | 16.4% | 3 | 10.6K | 9.6% | 4 | | Jan 2026 | 22.2K | 16.3% | 3 | 13.1K | 9.6% | 4 | | Feb 2026 | 18.1K | 16.3% | 3 | 10.8K | 9.7% | 4 | | Mar 2026 | 18.1K | 15.7% | 3 | 10.8K | 9.4% | 4 | | Apr 2026 | 18.1K | 15.8% | 3 | 10.6K | 9.3% | 4 | | May 2026 | 18.1K | 15.8% | 3 | 10.6K | 9.3% | 4 | | Jun 2026 | 18.1K | 15.9% | 3 | 10.5K | 9.2% | 4 | | Jul 2026 | 18.1K | 15.1% | 3 | 10.5K | 8.8% | 4 | | Aug 2026 | 18.1K | 13.6% | 3 | 10.6K | 8% | 4 | | Sep 2026 | 14.8K | 12.7% | 3 | 10.8K | 9.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Animal Friends’ and ManyPets’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Animal Friends**: Measured on the search term “animal friends insurance”. - **ManyPets**: Measured on the search terms “bought by many” and “manypets”, summed into one figure. - [Animal Friends profile](/demand/uk/brands/animal-friends) - [ManyPets profile](/demand/uk/brands/manypets) - [All pet insurance providers in the United Kingdom](/demand/uk/categories/uk-pet-insurance-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Animal Friends or ManyPets more popular in search? In September 2026, Animal Friends had more branded searches than ManyPets among pet insurance providers in the United Kingdom. Animal Friends had about 14,800 branded searches, while ManyPets had 10,800. Animal Friends made up 12.7% of all pet insurance provider searches we track, and ManyPets accounted for 9.2%. ## Cite this page Brandwave. "Animal Friends vs ManyPets: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/animal-friends-vs-manypets This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/animal-friends-vs-manypets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.