--- title: "Angling Direct vs Total Fishing Tackle: Which is searched more in the United Kingdom?" description: "Is Angling Direct or Total Fishing Tackle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fishing tackle shops set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/angling-direct-vs-total-fishing-tackle" publisher: "Brandwave" --- # Angling Direct vs Total Fishing Tackle: Which is searched more in the United Kingdom? Is Angling Direct or Total Fishing Tackle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fishing tackle shops set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Angling Direct and Total Fishing Tackle - **Competitive set**: Fishing tackle shops - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Angling Direct Share of Search**: 76.5% - **Total Fishing Tackle Share of Search**: 12.6% ## Is Angling Direct or Total Fishing Tackle more popular in search? - In September 2026, Angling Direct had more branded searches than Total Fishing Tackle among fishing tackle shops in the United Kingdom. Angling Direct had about 301,000 branded searches, while Total Fishing Tackle had 49,500. Angling Direct made up 76.5% of all fishing tackle shop searches we track, and Total Fishing Tackle accounted for 12.6%. - Angling Direct was ahead of Total Fishing Tackle in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Angling Direct’s share of searches among fishing tackle shops in the United Kingdom held steady at 76.5%, and its estimated monthly branded searches moved from 246K to 301K. - Across the 12 months ending September 2026, Total Fishing Tackle’s share of searches among fishing tackle shops in the United Kingdom held steady at 12.6%, and its estimated monthly branded searches moved from 40.5K to 49.5K. ## Top fishing tackle shops in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Angling Direct was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Total Fishing Tackle did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Angling Direct | 3 of 3 | 0 of 1 | 3 of 4 | | Total Fishing Tackle | 0 of 3 | 0 of 1 | 0 of 4 | | Glasgow Angling Centre | 0 of 3 | 0 of 1 | 0 of 4 | | Veals Mail Order | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about fishing tackle shops - Asked ChatGPT "Where's the best place to buy fishing tackle online in the UK?": 1. Angling Direct - Asked ChatGPT "Which UK fishing tackle shops are best for carp fishing gear?": 1. Angling Direct - Asked ChatGPT "What's a good shop for a beginner to buy a fishing rod and reel in the UK?": 1. Angling Direct - Searched Google, AI Overview "fishing tackle": named none of the brands we track Not named in any answer: Total Fishing Tackle, Glasgow Angling Centre and Veals Mail Order. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom fishing tackle shops in September 2026? - Estimated monthly branded searches for Angling Direct in the United Kingdom rose 22.4% over 12 measured months, from 246K to 301K in September 2026. - Estimated monthly branded searches for Total Fishing Tackle in the United Kingdom rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026. ## Month by month | Month | Angling Direct estimated searches | Angling Direct Share of Search | Angling Direct rank | Total Fishing Tackle estimated searches | Total Fishing Tackle Share of Search | Total Fishing Tackle rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 76.5% | 1 | 40.5K | 12.6% | 2 | | Nov 2025 | 246K | 74% | 1 | 49.5K | 14.9% | 2 | | Dec 2025 | 246K | 74% | 1 | 49.5K | 14.9% | 2 | | Jan 2026 | 201K | 72.2% | 1 | 40.5K | 14.5% | 2 | | Feb 2026 | 165K | 70.4% | 1 | 40.5K | 17.3% | 2 | | Mar 2026 | 246K | 74.4% | 1 | 49.5K | 15% | 2 | | Apr 2026 | 246K | 74% | 1 | 49.5K | 14.9% | 2 | | May 2026 | 301K | 76.5% | 1 | 49.5K | 12.6% | 2 | | Jun 2026 | 246K | 72.7% | 1 | 49.5K | 14.6% | 2 | | Jul 2026 | 246K | 73.1% | 1 | 49.5K | 14.7% | 2 | | Aug 2026 | 301K | 76.5% | 1 | 49.5K | 12.6% | 2 | | Sep 2026 | 301K | 76.5% | 1 | 49.5K | 12.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Angling Direct’s and Total Fishing Tackle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Angling Direct**: Measured on the search term “angling direct”. - **Total Fishing Tackle**: Measured on the search term “total fishing tackle”. - [Angling Direct profile](/demand/uk/brands/angling-direct) - [Total Fishing Tackle profile](/demand/uk/brands/total-fishing-tackle) - [All fishing tackle shops in the United Kingdom](/demand/uk/categories/uk-fishing-tackle-shops): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Angling Direct or Total Fishing Tackle more popular in search? In September 2026, Angling Direct had more branded searches than Total Fishing Tackle among fishing tackle shops in the United Kingdom. Angling Direct had about 301,000 branded searches, while Total Fishing Tackle had 49,500. Angling Direct made up 76.5% of all fishing tackle shop searches we track, and Total Fishing Tackle accounted for 12.6%. ## Cite this page Brandwave. "Angling Direct vs Total Fishing Tackle: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/angling-direct-vs-total-fishing-tackle This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/angling-direct-vs-total-fishing-tackle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.