---
title: "Amplifon vs Audika: Which is searched more in the United Kingdom?"
description: "Is Amplifon or Audika more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hearing care providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/amplifon-vs-audika-uk"
publisher: "Brandwave"
---

# Amplifon vs Audika: Which is searched more in the United Kingdom?

Is Amplifon or Audika more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hearing care providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amplifon and Audika
- **Competitive set**: Hearing care providers
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Amplifon Share of Search**: 10.5%
- **Audika Share of Search**: 44.7%

## Is Amplifon or Audika more popular in search?

- In September 2026, Audika had more branded searches than Amplifon among hearing care providers in the United Kingdom. Audika had about 10,200 branded searches, while Amplifon had 2,400. Audika made up 44.7% of all hearing care provider searches we track, and Amplifon accounted for 10.5%.
- Audika was ahead of Amplifon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amplifon’s share of searches among hearing care providers in the United Kingdom moved from 19.4% to 10.5%, and its estimated monthly branded searches moved from 5.4K to 2.4K.
- Across the 12 months ending September 2026, Audika’s share of searches among hearing care providers in the United Kingdom moved from 43.9% to 44.7%, and its estimated monthly branded searches moved from 12.2K to 10.2K.

## Top hearing care providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Amplifon and Audika were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Amplifon and Audika were each listed first in one of the two answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Specsavers | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Boots Hearingcare | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Scrivens | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Audika | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| Amplifon | 4th | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about hearing care providers

- Asked ChatGPT "Where's the best place to get hearing aids in the UK?": 1. Specsavers, 2. Amplifon
- Asked ChatGPT "Which high street hearing care provider is best in the UK?": 1. Specsavers, 2. Scrivens, 3. Boots Hearingcare
- Asked ChatGPT "Where can I get a free hearing test in the UK?": 1. Specsavers, 2. Boots Hearingcare, 3. Audika, 4. Scrivens
- Searched Google, AI Overview "hearing aids": named none of the brands we track

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## How did search popularity change for United Kingdom hearing care providers in September 2026?

- In September 2026, Audika gained share of searches among hearing care providers in the United Kingdom, from 42.1% to 44.7%.
- In September 2026, Amplifon lost share of searches among hearing care providers in the United Kingdom, from 11.5% to 10.5%.

## Month by month

| Month | Amplifon estimated searches | Amplifon Share of Search | Amplifon rank | Audika estimated searches | Audika Share of Search | Audika rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.4K | 19.4% | 2 | 12.2K | 43.9% | 1 |
| Nov 2025 | 4.4K | 18.6% | 2 | 10K | 42.4% | 1 |
| Dec 2025 | 3.6K | 16.5% | 3 | 10K | 45.9% | 1 |
| Jan 2026 | 4.4K | 14.9% | 3 | 14.9K | 50.5% | 1 |
| Feb 2026 | 4.4K | 18.6% | 2 | 10K | 42.4% | 1 |
| Mar 2026 | 5.4K | 20% | 2 | 12.4K | 46% | 1 |
| Apr 2026 | 3.6K | 19.7% | 2 | 6.8K | 37.1% | 1 |
| May 2026 | 3.6K | 19.1% | 2 | 6.9K | 36.4% | 1 |
| Jun 2026 | 3.6K | 16.5% | 3 | 9K | 41.2% | 1 |
| Jul 2026 | 2.9K | 14.1% | 3 | 9K | 43.7% | 1 |
| Aug 2026 | 2.4K | 11.5% | 4 | 8.8K | 42.1% | 1 |
| Sep 2026 | 2.4K | 10.5% | 3 | 10.2K | 44.7% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Amplifon’s and Audika’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amplifon**: Measured on the search term “amplifon”.
- **Audika**: Measured on the search terms “audika” and “hidden hearing”, summed into one figure.

- [Amplifon profile](/demand/uk/brands/amplifon)
- [Audika profile](/demand/uk/brands/audika-uk)
- [All hearing care providers in the United Kingdom](/demand/uk/categories/uk-hearing-care-providers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Amplifon or Audika more popular in search?

In September 2026, Audika had more branded searches than Amplifon among hearing care providers in the United Kingdom. Audika had about 10,200 branded searches, while Amplifon had 2,400. Audika made up 44.7% of all hearing care provider searches we track, and Amplifon accounted for 10.5%.

## Cite this page

Brandwave. "Amplifon vs Audika: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/amplifon-vs-audika-uk

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/amplifon-vs-audika-uk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
