--- title: "American Express vs NatWest: Which is searched more in the United Kingdom?" description: "Is American Express or NatWest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business credit cards set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/american-express-vs-natwest" publisher: "Brandwave" --- # American Express vs NatWest: Which is searched more in the United Kingdom? Is American Express or NatWest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business credit cards set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: American Express and NatWest - **Competitive set**: Business credit cards - **Market**: United Kingdom - **Month measured**: Sep 2026 - **American Express Share of Search**: 0.16% - **NatWest Share of Search**: 1% ## Is American Express or NatWest more popular in search? - In September 2026, NatWest had more branded searches than American Express among business credit cards in the United Kingdom. NatWest had about 720 branded searches, while American Express had 110. NatWest made up 1% of all business credit card searches we track, and American Express accounted for 0.16%. - NatWest was ahead of American Express in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, American Express’ share of searches among business credit cards in the United Kingdom moved from 0.19% to 0.16%, and its estimated monthly branded searches moved from 140 to 110. - Across the 12 months ending September 2026, NatWest’s share of searches among business credit cards in the United Kingdom moved from 1.2% to 1%, and its estimated monthly branded searches moved from 880 to 720. ## Top business credit cards in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, NatWest was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. American Express did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Capital on Tap | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Barclaycard | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | NatWest | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Lloyds Bank | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | HSBC | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | American Express | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about business credit cards - Asked ChatGPT "What's the best business credit card in the UK?": 1. Capital on Tap, 2. Barclaycard - Asked ChatGPT "Which business credit card should a sole trader get?": 1. Barclaycard, 2. Lloyds Bank, 3. NatWest - Asked ChatGPT "Which UK business credit card has the best cashback?": 1. Capital on Tap, 2. Barclaycard - Searched Google, AI Overview "business credit card": 1. Capital on Tap, 2. NatWest, 3. Lloyds Bank, 4. Barclaycard Not named in any answer: HSBC and American Express. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom business credit cards in September 2026? - Estimated monthly branded searches for American Express in the United Kingdom fell 21.4% over 12 measured months, from 140 to 110 in September 2026. - Estimated monthly branded searches for NatWest in the United Kingdom fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | American Express estimated searches | American Express Share of Search | American Express rank | NatWest estimated searches | NatWest Share of Search | NatWest rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 0.19% | 6 | 880 | 1.2% | 3 | | Nov 2025 | 110 | 0.15% | 6 | 880 | 1.2% | 3 | | Dec 2025 | 90 | 0.15% | 6 | 720 | 1.2% | 3 | | Jan 2026 | 140 | 0.19% | 6 | 1K | 1.4% | 3 | | Feb 2026 | 110 | 0.15% | 6 | 880 | 1.2% | 3 | | Mar 2026 | 170 | 0.23% | 6 | 880 | 1.2% | 3 | | Apr 2026 | 140 | 0.2% | 6 | 880 | 1.2% | 3 | | May 2026 | 110 | 0.16% | 6 | 720 | 1% | 3 | | Jun 2026 | 110 | 0.16% | 6 | 720 | 1% | 3 | | Jul 2026 | 90 | 0.13% | 6 | 590 | 0.84% | 3 | | Aug 2026 | 90 | 0.13% | 6 | 590 | 0.86% | 3 | | Sep 2026 | 110 | 0.16% | 6 | 720 | 1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using American Express’ and NatWest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **American Express**: Measured on the search term “amex business card uk”. - **NatWest**: Measured on the search term “natwest business credit card”. - [American Express profile](/demand/uk/brands/american-express) - [NatWest profile](/demand/uk/brands/natwest) - [All business credit cards in the United Kingdom](/demand/uk/categories/uk-business-credit-cards): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is American Express or NatWest more popular in search? In September 2026, NatWest had more branded searches than American Express among business credit cards in the United Kingdom. NatWest had about 720 branded searches, while American Express had 110. NatWest made up 1% of all business credit card searches we track, and American Express accounted for 0.16%. ## Cite this page Brandwave. "American Express vs NatWest: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/american-express-vs-natwest This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/american-express-vs-natwest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.