--- title: "American Express vs Lloyds Bank: Which is searched more in the United Kingdom?" description: "Is American Express or Lloyds Bank more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business credit cards set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/american-express-vs-lloyds-bank" publisher: "Brandwave" --- # American Express vs Lloyds Bank: Which is searched more in the United Kingdom? Is American Express or Lloyds Bank more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business credit cards set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: American Express and Lloyds Bank - **Competitive set**: Business credit cards - **Market**: United Kingdom - **Month measured**: Sep 2026 - **American Express Share of Search**: 0.16% - **Lloyds Bank Share of Search**: 0.68% ## Is American Express or Lloyds Bank more popular in search? - In September 2026, Lloyds Bank had more branded searches than American Express among business credit cards in the United Kingdom. Lloyds Bank had about 480 branded searches, while American Express had 110. Lloyds Bank made up 0.68% of all business credit card searches we track, and American Express accounted for 0.16%. - Lloyds Bank was ahead of American Express in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, American Express’ share of searches among business credit cards in the United Kingdom moved from 0.19% to 0.16%, and its estimated monthly branded searches moved from 140 to 110. - Across the 12 months ending September 2026, Lloyds Bank’s share of searches among business credit cards in the United Kingdom moved from 0.66% to 0.68%, and its estimated monthly branded searches held steady at 480. ## Top business credit cards in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Lloyds Bank was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. American Express did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Capital on Tap | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Barclaycard | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | NatWest | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Lloyds Bank | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | HSBC | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | American Express | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about business credit cards - Asked ChatGPT "What's the best business credit card in the UK?": 1. Capital on Tap, 2. Barclaycard - Asked ChatGPT "Which business credit card should a sole trader get?": 1. Barclaycard, 2. Lloyds Bank, 3. NatWest - Asked ChatGPT "Which UK business credit card has the best cashback?": 1. Capital on Tap, 2. Barclaycard - Searched Google, AI Overview "business credit card": 1. Capital on Tap, 2. NatWest, 3. Lloyds Bank, 4. Barclaycard Not named in any answer: HSBC and American Express. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom business credit cards in September 2026? - In September 2026, Lloyds Bank rose from 5th to 4th among business credit cards in the United Kingdom. - Estimated monthly branded searches for American Express in the United Kingdom fell 21.4% over 12 measured months, from 140 to 110 in September 2026. ## Month by month | Month | American Express estimated searches | American Express Share of Search | American Express rank | Lloyds Bank estimated searches | Lloyds Bank Share of Search | Lloyds Bank rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 0.19% | 6 | 480 | 0.66% | 5 | | Nov 2025 | 110 | 0.15% | 6 | 480 | 0.66% | 5 | | Dec 2025 | 90 | 0.15% | 6 | 480 | 0.78% | 5 | | Jan 2026 | 140 | 0.19% | 6 | 590 | 0.81% | 5 | | Feb 2026 | 110 | 0.15% | 6 | 480 | 0.66% | 5 | | Mar 2026 | 170 | 0.23% | 6 | 480 | 0.66% | 5 | | Apr 2026 | 140 | 0.2% | 6 | 480 | 0.68% | 5 | | May 2026 | 110 | 0.16% | 6 | 480 | 0.68% | 5 | | Jun 2026 | 110 | 0.16% | 6 | 480 | 0.68% | 5 | | Jul 2026 | 90 | 0.13% | 6 | 390 | 0.56% | 5 | | Aug 2026 | 90 | 0.13% | 6 | 390 | 0.57% | 5 | | Sep 2026 | 110 | 0.16% | 6 | 480 | 0.68% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using American Express’ and Lloyds Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **American Express**: Measured on the search term “amex business card uk”. - **Lloyds Bank**: Measured on the search term “lloyds business credit card”. - [American Express profile](/demand/uk/brands/american-express) - [Lloyds Bank profile](/demand/uk/brands/lloyds-bank) - [All business credit cards in the United Kingdom](/demand/uk/categories/uk-business-credit-cards): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is American Express or Lloyds Bank more popular in search? In September 2026, Lloyds Bank had more branded searches than American Express among business credit cards in the United Kingdom. Lloyds Bank had about 480 branded searches, while American Express had 110. Lloyds Bank made up 0.68% of all business credit card searches we track, and American Express accounted for 0.16%. ## Cite this page Brandwave. "American Express vs Lloyds Bank: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/american-express-vs-lloyds-bank This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/american-express-vs-lloyds-bank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.