--- title: "Amazon vs John Lewis: Which is searched more in the United Kingdom?" description: "Is Amazon or John Lewis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electronics retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/amazon-vs-john-lewis" publisher: "Brandwave" --- # Amazon vs John Lewis: Which is searched more in the United Kingdom? Is Amazon or John Lewis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electronics retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon and John Lewis - **Competitive set**: Electronics retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Amazon Share of Search**: 61.5% - **John Lewis Share of Search**: 6.8% ## Is Amazon or John Lewis more popular in search? - In September 2026, Amazon had more branded searches than John Lewis among electronics retailers in the United Kingdom. Amazon had about 24.9 million branded searches, while John Lewis had 2.7 million. Amazon made up 61.5% of all electronics retailer searches we track, and John Lewis accounted for 6.8%. - Amazon was ahead of John Lewis in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon’s share of searches among electronics retailers in the United Kingdom moved from 58.4% to 61.5%, and its estimated monthly branded searches held steady at 24.9M. - Across the 12 months ending September 2026, John Lewis’ share of searches among electronics retailers in the United Kingdom moved from 7.9% to 6.8%, and its estimated monthly branded searches moved from 3.4M to 2.7M. ## Top electronics retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, John Lewis appeared in all four answers. Amazon was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. John Lewis was listed before Amazon in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Currys | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | John Lewis | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Richer Sounds | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Amazon | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Argos | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | AO | 5th | 2 of 3 | 1 of 1 | 3 of 4 | ## Every AI answer about electronics retailers - Asked ChatGPT "Which electronics retailer should I shop at in the UK?": 1. Currys, 2. John Lewis, 3. Richer Sounds, 4. Argos, 5. Amazon - Asked ChatGPT "What are the best electronics retailers in the UK?": 1. Currys, 2. John Lewis, 3. Richer Sounds, 4. Amazon, 5. AO - Asked ChatGPT "What's the best electronics retailer in the UK for home gadgets?": 1. Currys, 2. John Lewis, 3. Amazon, 4. Argos, 5. AO - Searched Google, AI Overview "electronics shops uk": 1. Richer Sounds, 2. John Lewis, 3. AO, 4. Currys, 5. Argos Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom electronics retailers in September 2026? - In September 2026, Amazon lost share of searches among electronics retailers in the United Kingdom, from 62.8% to 61.5%. - Estimated monthly branded searches for John Lewis in the United Kingdom fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026. ## Month by month | Month | Amazon estimated searches | Amazon Share of Search | Amazon rank | John Lewis estimated searches | John Lewis Share of Search | John Lewis rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.9M | 58.4% | 1 | 3.4M | 7.9% | 4 | | Nov 2025 | 30.4M | 56% | 1 | 5M | 9.2% | 4 | | Dec 2025 | 30.4M | 57.4% | 1 | 5M | 9.4% | 4 | | Jan 2026 | 24.9M | 62.1% | 1 | 3.4M | 8.4% | 4 | | Feb 2026 | 24.9M | 67.7% | 1 | 2.2M | 6.1% | 4 | | Mar 2026 | 24.9M | 64.2% | 1 | 2.7M | 7.1% | 4 | | Apr 2026 | 24.9M | 65.1% | 1 | 2.2M | 5.9% | 4 | | May 2026 | 24.9M | 63.2% | 1 | 2.7M | 7% | 4 | | Jun 2026 | 24.9M | 63.2% | 1 | 2.7M | 7% | 4 | | Jul 2026 | 24.9M | 63.1% | 1 | 2.7M | 6.9% | 4 | | Aug 2026 | 24.9M | 62.8% | 1 | 2.7M | 6.9% | 4 | | Sep 2026 | 24.9M | 61.5% | 1 | 2.7M | 6.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon’s and John Lewis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon**: Measured on the search term “amazon”. - **John Lewis**: Measured on the search term “john lewis”. - [Amazon profile](/demand/uk/brands/amazon) - [John Lewis profile](/demand/uk/brands/john-lewis) - [All electronics retailers in the United Kingdom](/demand/uk/categories/uk-electronics-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon or John Lewis more popular in search? In September 2026, Amazon had more branded searches than John Lewis among electronics retailers in the United Kingdom. Amazon had about 24.9 million branded searches, while John Lewis had 2.7 million. Amazon made up 61.5% of all electronics retailer searches we track, and John Lewis accounted for 6.8%. ## Cite this page Brandwave. "Amazon vs John Lewis: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/amazon-vs-john-lewis This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/amazon-vs-john-lewis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.