--- title: "Amazon Music vs Apple Music: Which is searched more in the United Kingdom?" description: "Is Amazon Music or Apple Music more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Music streaming services set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/amazon-music-vs-apple-music" publisher: "Brandwave" --- # Amazon Music vs Apple Music: Which is searched more in the United Kingdom? Is Amazon Music or Apple Music more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Music streaming services set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Music and Apple Music - **Competitive set**: Music streaming services - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Amazon Music Share of Search**: 3.4% - **Apple Music Share of Search**: 4.2% ## Is Amazon Music or Apple Music more popular in search? - In September 2026, Apple Music had more branded searches than Amazon Music among music streaming services in the United Kingdom. Apple Music had about 165,000 branded searches, while Amazon Music had 135,000. Apple Music made up 4.2% of all music streaming service searches we track, and Amazon Music accounted for 3.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Amazon Music took it in August 2026, Apple Music took it in September 2026. - Across the 12 months ending September 2026, Amazon Music’s share of searches among music streaming services in the United Kingdom held steady at 3.4%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, Apple Music’s share of searches among music streaming services in the United Kingdom moved from 4.1% to 4.2%, and its estimated monthly branded searches held steady at 165K. ## Top music streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Apple Music appeared in all four answers. Amazon Music was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Apple Music was listed before Amazon Music in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apple Music | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Spotify | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Tidal | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | YouTube Music | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Amazon Music | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | SoundCloud | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Deezer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about music streaming services - Asked ChatGPT "What's the best music streaming service in the UK?": 1. Spotify, 2. Apple Music, 3. Tidal, 4. YouTube Music, 5. Amazon Music - Asked ChatGPT "Which music app has the best sound quality?": 1. Apple Music, 2. Tidal, 3. Spotify - Asked ChatGPT "Which music streaming subscription is best value?": 1. Apple Music, 2. Spotify, 3. YouTube Music, 4. Amazon Music - Searched Google, AI Overview "music streaming": 1. Spotify, 2. Apple Music, 3. Tidal, 4. Amazon Music, 5. YouTube Music Not named in any answer: SoundCloud and Deezer. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom music streaming services in September 2026? - In September 2026, Apple Music overtook Amazon Music to rank 4th among music streaming services in the United Kingdom, with 4.2% of the searches. - Amazon Music’s share of searches among music streaming services in the United Kingdom has lost ground for 3 months in a row, from 4% to 3.4% in September 2026. ## Month by month | Month | Amazon Music estimated searches | Amazon Music Share of Search | Amazon Music rank | Apple Music estimated searches | Apple Music Share of Search | Apple Music rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 3.4% | 5 | 165K | 4.1% | 4 | | Nov 2025 | 165K | 4.2% | 4 | 165K | 4.2% | 5 | | Dec 2025 | 165K | 3.7% | 4 | 165K | 3.7% | 5 | | Jan 2026 | 165K | 4.1% | 4 | 165K | 4.1% | 5 | | Feb 2026 | 135K | 3.6% | 5 | 165K | 4.4% | 4 | | Mar 2026 | 135K | 3.3% | 5 | 201K | 4.9% | 4 | | Apr 2026 | 135K | 3.5% | 4 | 135K | 3.5% | 5 | | May 2026 | 135K | 3% | 5 | 165K | 3.6% | 4 | | Jun 2026 | 165K | 4% | 5 | 201K | 4.9% | 4 | | Jul 2026 | 135K | 4% | 5 | 165K | 4.9% | 4 | | Aug 2026 | 110K | 3.5% | 4 | 90.5K | 2.9% | 5 | | Sep 2026 | 135K | 3.4% | 5 | 165K | 4.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Music’s and Apple Music’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Music**: Measured on the search term “amazon music”. - **Apple Music**: Measured on the search term “apple music”. - [Amazon Music profile](/demand/uk/brands/amazon-music) - [Apple Music profile](/demand/uk/brands/apple-music) - [All music streaming services in the United Kingdom](/demand/uk/categories/uk-music-streaming-services): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon Music or Apple Music more popular in search? In September 2026, Apple Music had more branded searches than Amazon Music among music streaming services in the United Kingdom. Apple Music had about 165,000 branded searches, while Amazon Music had 135,000. Apple Music made up 4.2% of all music streaming service searches we track, and Amazon Music accounted for 3.4%. ## Cite this page Brandwave. "Amazon Music vs Apple Music: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/amazon-music-vs-apple-music This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/amazon-music-vs-apple-music. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.