--- title: "Always vs Modibodi: Which is searched more in the United Kingdom?" description: "Is Always or Modibodi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/always-vs-modibodi" publisher: "Brandwave" --- # Always vs Modibodi: Which is searched more in the United Kingdom? Is Always or Modibodi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period care brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Always and Modibodi - **Competitive set**: Period care brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Always Share of Search**: 38.7% - **Modibodi Share of Search**: 21.1% ## Is Always or Modibodi more popular in search? - In September 2026, Always had more branded searches than Modibodi among period care brands in the United Kingdom. Always had about 27,100 branded searches, while Modibodi had 14,800. Always made up 38.7% of all period care brand searches we track, and Modibodi accounted for 21.1%. - Always was ahead of Modibodi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Always’ share of searches among period care brands in the United Kingdom moved from 47.5% to 38.7%, and its estimated monthly branded searches moved from 40.5K to 27.1K. - Across the 12 months ending September 2026, Modibodi’s share of searches among period care brands in the United Kingdom moved from 14.2% to 21.1%, and its estimated monthly branded searches moved from 12.1K to 14.8K. ## Top period care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Modibodi was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Always was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Modibodi was listed before Always in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | WUKA | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Modibodi | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Lil-Lets | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | Tampax | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Always | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Mooncup | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Bodyform | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Natracare | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about period care brands - Asked ChatGPT "What are the best period products?": 1. Always, 2. Bodyform, 3. Tampax, 4. Modibodi, 5. WUKA, 6. Mooncup - Asked ChatGPT "What are the best period pants in the UK?": 1. WUKA, 2. Modibodi - Asked ChatGPT "Which tampons are best for heavy periods?": 1. Lil-Lets, 2. Tampax - Searched Google, AI Overview "period pants": 1. WUKA, 2. Modibodi Not named in any answer: Natracare. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom period care brands in September 2026? - In September 2026, Always gained share of searches among period care brands in the United Kingdom, from 35.4% to 38.7%. - In September 2026, Modibodi lost share of searches among period care brands in the United Kingdom, from 23.7% to 21.1%. ## Month by month | Month | Always estimated searches | Always Share of Search | Always rank | Modibodi estimated searches | Modibodi Share of Search | Modibodi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 47.5% | 1 | 12.1K | 14.2% | 2 | | Nov 2025 | 27.1K | 36.6% | 1 | 18.1K | 24.4% | 2 | | Dec 2025 | 27.1K | 40.3% | 1 | 12.1K | 18% | 2 | | Jan 2026 | 27.1K | 35.7% | 1 | 18.1K | 23.8% | 2 | | Feb 2026 | 22.2K | 34.7% | 1 | 14.8K | 23.1% | 2 | | Mar 2026 | 27.1K | 39% | 1 | 14.8K | 21.3% | 2 | | Apr 2026 | 27.1K | 40.4% | 1 | 14.8K | 22.1% | 2 | | May 2026 | 22.2K | 32.4% | 1 | 18.1K | 26.4% | 2 | | Jun 2026 | 22.2K | 31.7% | 1 | 22.2K | 31.7% | 2 | | Jul 2026 | 22.2K | 30% | 1 | 22.2K | 30% | 2 | | Aug 2026 | 27.1K | 35.4% | 1 | 18.1K | 23.7% | 2 | | Sep 2026 | 27.1K | 38.7% | 1 | 14.8K | 21.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Always’ and Modibodi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Always**: Measured on the search term “always pads”. - **Modibodi**: Measured on the search term “modibodi”. - [Always profile](/demand/uk/brands/always) - [Modibodi profile](/demand/uk/brands/modibodi) - [All period care brands in the United Kingdom](/demand/uk/categories/uk-period-care-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Always or Modibodi more popular in search? In September 2026, Always had more branded searches than Modibodi among period care brands in the United Kingdom. Always had about 27,100 branded searches, while Modibodi had 14,800. Always made up 38.7% of all period care brand searches we track, and Modibodi accounted for 21.1%. ## Cite this page Brandwave. "Always vs Modibodi: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/always-vs-modibodi This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/always-vs-modibodi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.