--- title: "Altruist vs La Roche-Posay: Which is searched more in the United Kingdom?" description: "Is Altruist or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/altruist-vs-la-roche-posay" publisher: "Brandwave" --- # Altruist vs La Roche-Posay: Which is searched more in the United Kingdom? Is Altruist or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Altruist and La Roche-Posay - **Competitive set**: Sunscreen brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Altruist Share of Search**: 5.5% - **La Roche-Posay Share of Search**: 34.1% ## Is Altruist or La Roche-Posay more popular in search? - In September 2026, La Roche-Posay had more branded searches than Altruist among sunscreen brands in the United Kingdom. La Roche-Posay had about 22,200 branded searches, while Altruist had 3,600. La Roche-Posay made up 34.1% of all sunscreen brand searches we track, and Altruist accounted for 5.5%. - La Roche-Posay was ahead of Altruist in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Altruist’s share of searches among sunscreen brands in the United Kingdom moved from 5% to 5.5%, and its estimated monthly branded searches moved from 2.9K to 3.6K. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sunscreen brands in the United Kingdom moved from 25.5% to 34.1%, and its estimated monthly branded searches moved from 14.8K to 22.2K. ## Top sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Altruist was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. La Roche-Posay was listed before Altruist in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Roche-Posay | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Altruist | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Nivea | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Ambre Solaire | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Soltan | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Ultrasun | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Banana Boat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | P20 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Piz Buin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hawaiian Tropic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ultra Violette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bondi Sands | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Heliocare | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Supergoop! | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunscreen brands - Asked ChatGPT "Which sun cream should I buy in the UK?": 1. La Roche-Posay, 2. Ambre Solaire - Asked ChatGPT "What are the best sun cream brands?": 1. La Roche-Posay, 2. Altruist, 3. Ambre Solaire, 4. Nivea, 5. Ultrasun - Asked ChatGPT "What is the best SPF 50 sun cream for your face?": 1. La Roche-Posay - Searched Google, AI Overview "sun cream": 1. Nivea, 2. Altruist, 3. Soltan - Searched Google, AI Overview "sunscreen": 1. Altruist, 2. Nivea, 3. La Roche-Posay Not named in any answer: Banana Boat, P20, Piz Buin, Hawaiian Tropic, Ultra Violette, Bondi Sands, Heliocare and Supergoop!. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom sunscreen brands in September 2026? - In September 2026, Banana Boat overtook P20 and 2 others to rank 2nd among sunscreen brands in the United Kingdom, with 8.3% of the searches. - In September 2026, La Roche-Posay gained share of searches among sunscreen brands in the United Kingdom, from 29% to 34.1%. - In September 2026, Altruist lost share of searches among sunscreen brands in the United Kingdom, from 8.7% to 5.5%. ## Month by month | Month | Altruist estimated searches | Altruist Share of Search | Altruist rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 5% | 6 | 14.8K | 25.5% | 1 | | Nov 2025 | 2.4K | 4.8% | 5 | 18.1K | 36.2% | 1 | | Dec 2025 | 1.9K | 4.5% | 5 | 14.8K | 34.9% | 1 | | Jan 2026 | 3.6K | 6% | 5 | 18.1K | 30.4% | 1 | | Feb 2026 | 3.6K | 5.6% | 6 | 22.2K | 34.8% | 1 | | Mar 2026 | 6.6K | 7.2% | 2 | 33.1K | 35.9% | 1 | | Apr 2026 | 14.8K | 9.1% | 2 | 60.5K | 37.3% | 1 | | May 2026 | 22.2K | 9.1% | 3 | 74K | 30.3% | 1 | | Jun 2026 | 18.1K | 8.9% | 3 | 60.5K | 29.7% | 1 | | Jul 2026 | 18.1K | 10.4% | 3 | 49.5K | 28.3% | 1 | | Aug 2026 | 9.9K | 8.7% | 3 | 33.1K | 29% | 1 | | Sep 2026 | 3.6K | 5.5% | 5 | 22.2K | 34.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Altruist’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Altruist**: Measured on the search term “altruist sunscreen”. - **La Roche-Posay**: Measured on the search term “la roche posay sunscreen”. - [Altruist profile](/demand/uk/brands/altruist) - [La Roche-Posay profile](/demand/uk/brands/la-roche-posay) - [All sunscreen brands in the United Kingdom](/demand/uk/categories/uk-sunscreen-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Altruist or La Roche-Posay more popular in search? In September 2026, La Roche-Posay had more branded searches than Altruist among sunscreen brands in the United Kingdom. La Roche-Posay had about 22,200 branded searches, while Altruist had 3,600. La Roche-Posay made up 34.1% of all sunscreen brand searches we track, and Altruist accounted for 5.5%. ## Cite this page Brandwave. "Altruist vs La Roche-Posay: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/altruist-vs-la-roche-posay This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/altruist-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.