--- title: "Altra vs Nike: Which is searched more in the United Kingdom?" description: "Is Altra or Nike more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/altra-vs-nike" publisher: "Brandwave" --- # Altra vs Nike: Which is searched more in the United Kingdom? Is Altra or Nike more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Altra and Nike - **Competitive set**: Running shoe brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Altra Share of Search**: 6.5% - **Nike Share of Search**: 17.8% ## Is Altra or Nike more popular in search? - In September 2026, Nike had more branded searches than Altra among running shoe brands in the United Kingdom. Nike had about 27,100 branded searches, while Altra had 9,900. Nike made up 17.8% of all running shoe brand searches we track, and Altra accounted for 6.5%. - Nike was ahead of Altra in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Altra’s share of searches among running shoe brands in the United Kingdom moved from 4.5% to 6.5%, and its estimated monthly branded searches moved from 6.6K to 9.9K. - Across the 12 months ending September 2026, Nike’s share of searches among running shoe brands in the United Kingdom moved from 18.6% to 17.8%, and its estimated monthly branded searches held steady at 27.1K. ## Top running shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nike was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Altra was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nike was listed before Altra in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ASICS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HOKA | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Brooks | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | New Balance | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nike | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Adidas | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Puma | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Saucony | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Altra | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | On | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Inov-8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mizuno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about running shoe brands - Asked ChatGPT "Which running shoes should I buy?": 1. ASICS, 2. Puma, 3. HOKA, 4. Brooks - Asked ChatGPT "What are the best running shoe brands?": 1. ASICS, 2. Nike, 3. Brooks, 4. HOKA, 5. New Balance, 6. Saucony, 7. Adidas, 8. Altra, 9. On, 10. Puma - Asked ChatGPT "What are the best running shoes for beginners?": 1. ASICS, 2. Brooks, 3. HOKA, 4. Nike - Searched Google, AI Overview "running shoes": 1. ASICS, 2. HOKA, 3. Adidas, 4. Nike - Searched Google, AI Overview "best running shoes": 1. New Balance, 2. ASICS, 3. Adidas, 4. Puma Not named in any answer: Inov-8 and Mizuno. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom running shoe brands in September 2026? - In September 2026, Altra overtook Inov-8 and Saucony to rank 8th among running shoe brands in the United Kingdom, with 6.5% of the searches. - In September 2026, Nike lost share of searches among running shoe brands in the United Kingdom, from 18.3% to 17.8%. ## Month by month | Month | Altra estimated searches | Altra Share of Search | Altra rank | Nike estimated searches | Nike Share of Search | Nike rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 4.5% | 9 | 27.1K | 18.6% | 1 | | Nov 2025 | 5.4K | 3.4% | 10 | 33.1K | 20.9% | 1 | | Dec 2025 | 5.4K | 3.4% | 10 | 33.1K | 20.9% | 1 | | Jan 2026 | 6.6K | 3.4% | 10 | 40.5K | 21% | 1 | | Feb 2026 | 6.6K | 4.3% | 10 | 27.1K | 17.8% | 1 | | Mar 2026 | 6.6K | 3.8% | 10 | 33.1K | 18.8% | 1 | | Apr 2026 | 9.9K | 4.9% | 9 | 40.5K | 20.1% | 1 | | May 2026 | 8.1K | 4.6% | 10 | 33.1K | 18.9% | 1 | | Jun 2026 | 6.6K | 4.6% | 10 | 27.1K | 19% | 1 | | Jul 2026 | 6.6K | 4.7% | 10 | 27.1K | 19.3% | 1 | | Aug 2026 | 6.6K | 4.5% | 10 | 27.1K | 18.3% | 1 | | Sep 2026 | 9.9K | 6.5% | 8 | 27.1K | 17.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Altra’s and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Altra**: Measured on the search term “altra running shoes”. - **Nike**: Measured on the search term “nike running shoes”. - [Altra profile](/demand/uk/brands/altra) - [Nike profile](/demand/uk/brands/nike) - [All running shoe brands in the United Kingdom](/demand/uk/categories/uk-running-shoe-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Altra or Nike more popular in search? In September 2026, Nike had more branded searches than Altra among running shoe brands in the United Kingdom. Nike had about 27,100 branded searches, while Altra had 9,900. Nike made up 17.8% of all running shoe brand searches we track, and Altra accounted for 6.5%. ## Cite this page Brandwave. "Altra vs Nike: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/altra-vs-nike This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/altra-vs-nike. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.