--- title: "Alpro vs The Collective: Which is searched more in the United Kingdom?" description: "Is Alpro or The Collective more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yoghurt brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/alpro-vs-the-collective" publisher: "Brandwave" --- # Alpro vs The Collective: Which is searched more in the United Kingdom? Is Alpro or The Collective more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yoghurt brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alpro and The Collective - **Competitive set**: Yoghurt brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Alpro Share of Search**: 3.5% - **The Collective Share of Search**: 1.6% ## Is Alpro or The Collective more popular in search? - In September 2026, Alpro had more branded searches than The Collective among yoghurt brands in the United Kingdom. Alpro had about 3,600 branded searches, while The Collective had 1,600. Alpro made up 3.5% of all yoghurt brand searches we track, and The Collective accounted for 1.6%. - Alpro was ahead of The Collective in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Alpro’s share of searches among yoghurt brands in the United Kingdom moved from 5.4% to 3.5%, and its estimated monthly branded searches moved from 5.4K to 3.6K. - Across the 12 months ending September 2026, The Collective’s share of searches among yoghurt brands in the United Kingdom moved from 0.59% to 1.6%, and its estimated monthly branded searches moved from 590 to 1.6K. ## Top yoghurt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Alpro nor The Collective showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fage | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Yeo Valley | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Onken | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Müller | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Alpro | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | The Collective | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about yoghurt brands - Asked ChatGPT "What's the best yoghurt brand in the UK?": 1. Fage, 2. Yeo Valley - Asked ChatGPT "Which Greek yoghurt is best in the UK?": 1. Fage - Asked ChatGPT "What are the healthiest yoghurt brands in UK supermarkets?": 1. Fage, 2. Yeo Valley, 3. Onken - Searched Google, AI Overview "best yoghurt": 1. Yeo Valley, 2. Fage Not named in any answer: Müller, Alpro and The Collective. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom yoghurt brands in September 2026? - In September 2026, The Collective overtook Onken to rank 5th among yoghurt brands in the United Kingdom, with 1.6% of the searches. - In September 2026, Alpro lost share of searches among yoghurt brands in the United Kingdom, from 5.7% to 3.5%. ## Month by month | Month | Alpro estimated searches | Alpro Share of Search | Alpro rank | The Collective estimated searches | The Collective Share of Search | The Collective rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 5.4% | 4 | 590 | 0.59% | 6 | | Nov 2025 | 4.4K | 4.9% | 4 | 590 | 0.65% | 6 | | Dec 2025 | 3.6K | 4.3% | 4 | 480 | 0.57% | 6 | | Jan 2026 | 6.6K | 5.3% | 4 | 720 | 0.58% | 6 | | Feb 2026 | 5.4K | 5.1% | 4 | 590 | 0.56% | 6 | | Mar 2026 | 6.6K | 5.7% | 4 | 720 | 0.62% | 6 | | Apr 2026 | 5.4K | 4.5% | 4 | 720 | 0.61% | 6 | | May 2026 | 6.6K | 5.1% | 4 | 880 | 0.68% | 6 | | Jun 2026 | 5.4K | 4.5% | 4 | 590 | 0.49% | 6 | | Jul 2026 | 5.4K | 5.4% | 4 | 590 | 0.59% | 6 | | Aug 2026 | 5.4K | 5.7% | 4 | 590 | 0.63% | 6 | | Sep 2026 | 3.6K | 3.5% | 4 | 1.6K | 1.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Alpro’s and The Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alpro**: Measured on the search term “alpro yogurt”. - **The Collective**: Measured on the search term “the collective yoghurt”. - [Alpro profile](/demand/uk/brands/alpro) - [The Collective profile](/demand/uk/brands/the-collective) - [All yoghurt brands in the United Kingdom](/demand/uk/categories/uk-yoghurt-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alpro or The Collective more popular in search? In September 2026, Alpro had more branded searches than The Collective among yoghurt brands in the United Kingdom. Alpro had about 3,600 branded searches, while The Collective had 1,600. Alpro made up 3.5% of all yoghurt brand searches we track, and The Collective accounted for 1.6%. ## Cite this page Brandwave. "Alpro vs The Collective: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/alpro-vs-the-collective This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/alpro-vs-the-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.