--- title: "Alpro vs Oatly: Which is searched more in the United Kingdom?" description: "Is Alpro or Oatly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant milk brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/alpro-vs-oatly" publisher: "Brandwave" --- # Alpro vs Oatly: Which is searched more in the United Kingdom? Is Alpro or Oatly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant milk brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alpro and Oatly - **Competitive set**: Plant milk brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Alpro Share of Search**: 25.6% - **Oatly Share of Search**: 31.3% ## Is Alpro or Oatly more popular in search? - In September 2026, Oatly had more branded searches than Alpro among plant milk brands in the United Kingdom. Oatly had about 6,600 branded searches, while Alpro had 5,400. Oatly made up 31.3% of all plant milk brand searches we track, and Alpro accounted for 25.6%. - Oatly was ahead of Alpro in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Alpro’s share of searches among plant milk brands in the United Kingdom held steady at 25.6%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, Oatly’s share of searches among plant milk brands in the United Kingdom moved from 31.4% to 31.3%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top plant milk brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oatly appeared in all five answers. Alpro was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Oatly was listed before Alpro in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oatly | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Califia Farms | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Alpro | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Minor Figures | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | MOMA | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Rude Health | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about plant milk brands - Asked ChatGPT "What's the best oat milk in the UK?": 1. Califia Farms, 2. Oatly, 3. MOMA - Asked ChatGPT "Which plant milk brand is best for coffee?": 1. Califia Farms, 2. Oatly, 3. Minor Figures, 4. Alpro - Asked ChatGPT "What are the best dairy free milk brands in the UK?": 1. Califia Farms, 2. Oatly, 3. Alpro, 4. MOMA, 5. Rude Health - Searched Google, AI Overview "oat milk": 1. Oatly, 2. Alpro, 3. Minor Figures - Searched Google, AI Overview "best oat milk": 1. Oatly, 2. Minor Figures, 3. MOMA Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom plant milk brands in September 2026? - In September 2026, Oatly lost share of searches among plant milk brands in the United Kingdom, from 32.2% to 31.3%. - In September 2026, Alpro lost share of searches among plant milk brands in the United Kingdom, from 26.4% to 25.6%. ## Month by month | Month | Alpro estimated searches | Alpro Share of Search | Alpro rank | Oatly estimated searches | Oatly Share of Search | Oatly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 25.6% | 2 | 8.1K | 31.4% | 1 | | Nov 2025 | 5.4K | 23.9% | 2 | 8.1K | 35.9% | 1 | | Dec 2025 | 4.4K | 24.1% | 2 | 6.6K | 36.1% | 1 | | Jan 2026 | 8.1K | 30% | 1 | 8.1K | 30% | 2 | | Feb 2026 | 6.6K | 21.8% | 2 | 14.8K | 48.8% | 1 | | Mar 2026 | 6.6K | 22.8% | 2 | 12.1K | 41.8% | 1 | | Apr 2026 | 6.6K | 27.3% | 2 | 8.1K | 33.5% | 1 | | May 2026 | 5.4K | 23.5% | 2 | 8.1K | 35.2% | 1 | | Jun 2026 | 5.4K | 24.6% | 2 | 8.1K | 36.8% | 1 | | Jul 2026 | 5.4K | 26.8% | 2 | 6.6K | 32.7% | 1 | | Aug 2026 | 5.4K | 26.4% | 2 | 6.6K | 32.2% | 1 | | Sep 2026 | 5.4K | 25.6% | 2 | 6.6K | 31.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Alpro’s and Oatly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alpro**: Measured on the search term “alpro”. - **Oatly**: Measured on the search term “oatly”. - [Alpro profile](/demand/uk/brands/alpro) - [Oatly profile](/demand/uk/brands/oatly) - [All plant milk brands in the United Kingdom](/demand/uk/categories/uk-plant-milk-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alpro or Oatly more popular in search? In September 2026, Oatly had more branded searches than Alpro among plant milk brands in the United Kingdom. Oatly had about 6,600 branded searches, while Alpro had 5,400. Oatly made up 31.3% of all plant milk brand searches we track, and Alpro accounted for 25.6%. ## Cite this page Brandwave. "Alpro vs Oatly: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/alpro-vs-oatly This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/alpro-vs-oatly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.