--- title: "Alpro vs Minor Figures: Which is searched more in the United Kingdom?" description: "Is Alpro or Minor Figures more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant milk brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/alpro-vs-minor-figures" publisher: "Brandwave" --- # Alpro vs Minor Figures: Which is searched more in the United Kingdom? Is Alpro or Minor Figures more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plant milk brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alpro and Minor Figures - **Competitive set**: Plant milk brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Alpro Share of Search**: 25.6% - **Minor Figures Share of Search**: 13.7% ## Is Alpro or Minor Figures more popular in search? - In September 2026, Alpro had more branded searches than Minor Figures among plant milk brands in the United Kingdom. Alpro had about 5,400 branded searches, while Minor Figures had 2,900. Alpro made up 25.6% of all plant milk brand searches we track, and Minor Figures accounted for 13.7%. - Alpro was ahead of Minor Figures in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Alpro’s share of searches among plant milk brands in the United Kingdom held steady at 25.6%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, Minor Figures’ share of searches among plant milk brands in the United Kingdom moved from 14% to 13.7%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top plant milk brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Alpro was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Minor Figures was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Alpro and Minor Figures were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oatly | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Califia Farms | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Alpro | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Minor Figures | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | MOMA | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Rude Health | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about plant milk brands - Asked ChatGPT "What's the best oat milk in the UK?": 1. Califia Farms, 2. Oatly, 3. MOMA - Asked ChatGPT "Which plant milk brand is best for coffee?": 1. Califia Farms, 2. Oatly, 3. Minor Figures, 4. Alpro - Asked ChatGPT "What are the best dairy free milk brands in the UK?": 1. Califia Farms, 2. Oatly, 3. Alpro, 4. MOMA, 5. Rude Health - Searched Google, AI Overview "oat milk": 1. Oatly, 2. Alpro, 3. Minor Figures - Searched Google, AI Overview "best oat milk": 1. Oatly, 2. Minor Figures, 3. MOMA Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom plant milk brands in September 2026? - In September 2026, Minor Figures gained share of searches among plant milk brands in the United Kingdom, from 11.7% to 13.7%. - In September 2026, Alpro lost share of searches among plant milk brands in the United Kingdom, from 26.4% to 25.6%. ## Month by month | Month | Alpro estimated searches | Alpro Share of Search | Alpro rank | Minor Figures estimated searches | Minor Figures Share of Search | Minor Figures rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 25.6% | 2 | 3.6K | 14% | 3 | | Nov 2025 | 5.4K | 23.9% | 2 | 2.9K | 12.8% | 3 | | Dec 2025 | 4.4K | 24.1% | 2 | 1.9K | 10.4% | 5 | | Jan 2026 | 8.1K | 30% | 1 | 3.6K | 13.3% | 3 | | Feb 2026 | 6.6K | 21.8% | 2 | 2.9K | 9.6% | 3 | | Mar 2026 | 6.6K | 22.8% | 2 | 2.9K | 10% | 4 | | Apr 2026 | 6.6K | 27.3% | 2 | 2.9K | 12% | 4 | | May 2026 | 5.4K | 23.5% | 2 | 2.9K | 12.6% | 4 | | Jun 2026 | 5.4K | 24.6% | 2 | 2.4K | 10.9% | 4 | | Jul 2026 | 5.4K | 26.8% | 2 | 2.4K | 11.9% | 4 | | Aug 2026 | 5.4K | 26.4% | 2 | 2.4K | 11.7% | 4 | | Sep 2026 | 5.4K | 25.6% | 2 | 2.9K | 13.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Alpro’s and Minor Figures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alpro**: Measured on the search term “alpro”. - **Minor Figures**: Measured on the search term “minor figures”. - [Alpro profile](/demand/uk/brands/alpro) - [Minor Figures profile](/demand/uk/brands/minor-figures) - [All plant milk brands in the United Kingdom](/demand/uk/categories/uk-plant-milk-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alpro or Minor Figures more popular in search? In September 2026, Alpro had more branded searches than Minor Figures among plant milk brands in the United Kingdom. Alpro had about 5,400 branded searches, while Minor Figures had 2,900. Alpro made up 25.6% of all plant milk brand searches we track, and Minor Figures accounted for 13.7%. ## Cite this page Brandwave. "Alpro vs Minor Figures: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/alpro-vs-minor-figures This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/alpro-vs-minor-figures. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.