--- title: "Alpen vs Jordans: Which is searched more in the United Kingdom?" description: "Is Alpen or Jordans more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cereal brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/alpen-vs-jordans-cereals" publisher: "Brandwave" --- # Alpen vs Jordans: Which is searched more in the United Kingdom? Is Alpen or Jordans more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cereal brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alpen and Jordans - **Competitive set**: Cereal brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Alpen Share of Search**: 3.5% - **Jordans Share of Search**: 5.4% ## Is Alpen or Jordans more popular in search? - In September 2026, Jordans had more branded searches than Alpen among cereal brands in the United Kingdom. Jordans had about 5,500 branded searches, while Alpen had 3,600. Jordans made up 5.4% of all cereal brand searches we track, and Alpen accounted for 3.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Alpen took it in January 2026, Jordans took it in February 2026. - Across the 12 months ending September 2026, Alpen’s share of searches among cereal brands in the United Kingdom moved from 4.3% to 3.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K. - Across the 12 months ending September 2026, Jordans’ share of searches among cereal brands in the United Kingdom moved from 5.2% to 5.4%, and its estimated monthly branded searches moved from 5.3K to 5.5K. ## Top cereal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Alpen was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Jordans was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Alpen and Jordans were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weetabix | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Kellogg's | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Shreddies | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Alpen | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Jordans | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Dorset Cereals | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about cereal brands - Asked ChatGPT "What's the best breakfast cereal in the UK?": 1. Weetabix, 2. Shreddies, 3. Kellogg's - Asked ChatGPT "Which cereal brands are healthiest in the UK?": 1. Weetabix, 2. Kellogg's, 3. Alpen - Asked ChatGPT "What are the most popular cereal brands in the UK?": 1. Weetabix, 2. Kellogg's, 3. Jordans, 4. Alpen, 5. Shreddies - Searched Google, AI Overview "breakfast cereal": 1. Weetabix, 2. Shreddies, 3. Kellogg's Not named in any answer: Dorset Cereals. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom cereal brands in September 2026? - In September 2026, Jordans lost share of searches among cereal brands in the United Kingdom, from 6.3% to 5.4%. - In September 2026, Alpen lost share of searches among cereal brands in the United Kingdom, from 4.1% to 3.5%. ## Month by month | Month | Alpen estimated searches | Alpen Share of Search | Alpen rank | Jordans estimated searches | Jordans Share of Search | Jordans rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 4.3% | 5 | 5.3K | 5.2% | 4 | | Nov 2025 | 3.6K | 4% | 5 | 4.3K | 4.8% | 4 | | Dec 2025 | 2.9K | 4% | 5 | 3.5K | 4.8% | 4 | | Jan 2026 | 12.1K | 9.6% | 3 | 6K | 4.8% | 5 | | Feb 2026 | 4.4K | 4.4% | 5 | 5.5K | 5.5% | 4 | | Mar 2026 | 5.4K | 5.1% | 5 | 5.5K | 5.2% | 4 | | Apr 2026 | 5.4K | 5.7% | 5 | 5.5K | 5.8% | 4 | | May 2026 | 3.6K | 4% | 5 | 5.5K | 6.1% | 4 | | Jun 2026 | 3.6K | 4.2% | 5 | 5.2K | 6.1% | 4 | | Jul 2026 | 2.9K | 3.4% | 5 | 5.2K | 6.1% | 4 | | Aug 2026 | 3.6K | 4.1% | 5 | 5.5K | 6.3% | 4 | | Sep 2026 | 3.6K | 3.5% | 5 | 5.5K | 5.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Alpen’s and Jordans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alpen**: Measured on the search term “alpen”. - **Jordans**: Measured on the search terms “jordans cereal” and “jordans granola”, summed into one figure. - [Alpen profile](/demand/uk/brands/alpen) - [Jordans profile](/demand/uk/brands/jordans-cereals) - [All cereal brands in the United Kingdom](/demand/uk/categories/uk-cereal-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alpen or Jordans more popular in search? In September 2026, Jordans had more branded searches than Alpen among cereal brands in the United Kingdom. Jordans had about 5,500 branded searches, while Alpen had 3,600. Jordans made up 5.4% of all cereal brand searches we track, and Alpen accounted for 3.5%. ## Cite this page Brandwave. "Alpen vs Jordans: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/alpen-vs-jordans-cereals This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/alpen-vs-jordans-cereals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.