--- title: "Aldi vs Asda: Which is searched more in the United Kingdom?" description: "Is Aldi or Asda more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/aldi-supermarkets-vs-asda-supermarkets" publisher: "Brandwave" --- # Aldi vs Asda: Which is searched more in the United Kingdom? Is Aldi or Asda more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aldi and Asda - **Competitive set**: Supermarkets - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Aldi Share of Search**: 14% - **Asda Share of Search**: 11.4% ## Is Aldi or Asda more popular in search? - In September 2026, Aldi had more branded searches than Asda among supermarkets in the United Kingdom. Aldi had about 5 million branded searches, while Asda had 4.1 million. Aldi made up 14% of all supermarket searches we track, and Asda accounted for 11.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Asda took it in December 2025, Aldi took it in January 2026. - Across the 12 months ending September 2026, Aldi’s share of searches among supermarkets in the United Kingdom moved from 13% to 14%, and its estimated monthly branded searches held steady at 5M. - Across the 12 months ending September 2026, Asda’s share of searches among supermarkets in the United Kingdom moved from 13% to 11.4%, and its estimated monthly branded searches moved from 5M to 4.1M. ## Top supermarkets in ChatGPT and Google AI Overviews In three ChatGPT questions, Asda appeared in all three answers. Aldi was mentioned in one out of three: in one of the three ChatGPT answers. Asda was listed before Aldi in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Sainsbury's | 1st | 3 of 3 | 3 of 3 | | Tesco | 2nd | 2 of 3 | 2 of 3 | | Asda | 3rd | 3 of 3 | 3 of 3 | | Waitrose | 4th | 3 of 3 | 3 of 3 | | Lidl | 5th | 2 of 3 | 2 of 3 | | Ocado | 6th | 2 of 3 | 2 of 3 | | Aldi | 7th | 1 of 3 | 1 of 3 | | M&S | 8th | 1 of 3 | 1 of 3 | | Morrisons | 9th | 1 of 3 | 1 of 3 | | Co-op | Not ranked | 0 of 3 | 0 of 3 | | Iceland | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about supermarkets - Asked ChatGPT "Which UK supermarket is the cheapest for a weekly shop?": 1. Aldi, 2. Lidl, 3. Asda, 4. Tesco, 5. Sainsbury's, 6. Morrisons, 7. Ocado, 8. Waitrose - Asked ChatGPT "What's the best supermarket for quality food in the UK?": 1. Waitrose, 2. M&S, 3. Sainsbury's, 4. Lidl, 5. Asda - Asked ChatGPT "Which supermarket has the best online delivery service?": 1. Tesco, 2. Ocado, 3. Sainsbury's, 4. Asda, 5. Waitrose Not named in any answer: Co-op and Iceland. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom supermarkets in September 2026? - In September 2026, Asda gained share of searches among supermarkets in the United Kingdom, from 10.6% to 11.4%. - In September 2026, Aldi lost share of searches among supermarkets in the United Kingdom, from 16% to 14%. ## Month by month | Month | Aldi estimated searches | Aldi Share of Search | Aldi rank | Asda estimated searches | Asda Share of Search | Asda rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5M | 13% | 3 | 5M | 13% | 4 | | Nov 2025 | 5M | 12.6% | 4 | 5M | 12.6% | 5 | | Dec 2025 | 5M | 11.1% | 5 | 6.1M | 13.5% | 3 | | Jan 2026 | 5M | 13.1% | 3 | 5M | 13.1% | 4 | | Feb 2026 | 4.1M | 12.6% | 4 | 4.1M | 12.5% | 5 | | Mar 2026 | 5M | 13.4% | 3 | 4.1M | 10.9% | 6 | | Apr 2026 | 5M | 13.9% | 2 | 4.1M | 11.3% | 6 | | May 2026 | 6.2M | 16% | 2 | 4.1M | 10.6% | 6 | | Jun 2026 | 5M | 14.7% | 2 | 4.1M | 11.9% | 6 | | Jul 2026 | 5M | 14% | 2 | 4.1M | 11.4% | 6 | | Aug 2026 | 6.2M | 16% | 2 | 4.1M | 10.6% | 6 | | Sep 2026 | 5M | 14% | 2 | 4.1M | 11.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Aldi’s and Asda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aldi**: Measured on the search terms “aldi” and “aldi uk”, summed into one figure. - **Asda**: Measured on the search term “asda”. - [Aldi profile](/demand/uk/brands/aldi-supermarkets) - [Asda profile](/demand/uk/brands/asda-supermarkets) - [All supermarkets in the United Kingdom](/demand/uk/categories/uk-supermarkets): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aldi or Asda more popular in search? In September 2026, Aldi had more branded searches than Asda among supermarkets in the United Kingdom. Aldi had about 5 million branded searches, while Asda had 4.1 million. Aldi made up 14% of all supermarket searches we track, and Asda accounted for 11.4%. ## Cite this page Brandwave. "Aldi vs Asda: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/aldi-supermarkets-vs-asda-supermarkets This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/aldi-supermarkets-vs-asda-supermarkets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.